This presentation was originally shared by Morgan Chaney on 5/3/18 at DisruptHR San Diego. For more context and slide transcriptions, check out our event recap online here: https://www.blueboard.com/blog/disrupthr-the-psychology-of-total-rewards-event-recap The U.S. invests hundreds of billions of dollars into employee incentives annually, but according to research, 77% of transaction-based programs will fail in the first two years. Winning or losing in the world of total rewards comes down to the psychology of how to effectively inspire and motivate your top employees. In this presentation, we’ll dig into the human brain, discussing how a variety of cash and non-cash incentives trigger different emotional responses across your right and left hemispheres, mapping these emotional responses to stages of Maslow’s hierarchy of needs. We’ll share best practices for diversifying your total rewards budget to ensure it makes it past its second birthday, through concepts like psychic perception, the guilt factor, and trophy value. Attendees will walk away with a deeper understanding of the psychology of recognition, and ideas for improving their current efforts.