The document provides an SEO progress report for Trendy Lime website. It details objectives of increasing website traffic through keyword research and search engine optimization. Main keywords of "Corporate Event Planning in San Francisco" and "Social Event Planning in San Francisco" were identified. Various on-page SEO optimizations were performed including revising page titles, meta descriptions, image titles and fixing errors. Keyword rankings improved with the "Social" keyword group ranking rising from 46th to 1st and the "Corporate" keyword group rising from 76th to 9th on average. Further recommendations include adding a Google Business listing, new pages and calls to action, revising content and regularly updating blog posts.

1. SEO Progress Report
By Mooyoung Jacob Kim

2. Objective
Overarching Issue: Increasing Trendy Lime website’s traffic
Sub issues:
1. Finding the best keywords that match to Trendy Lime’s goal and personality
2. Ranking up the focused keywords on search engine (SEO)

3. Main Keywords
1.Corporate Event Planning in San Francisco
2.Social Event Planning in San Francisco
It comes from Google Keywords Planner and UberSuggest by comparing
the volume, relevance and competition of suggested keywords

4. Keywords for each page
Homepage
Home
Keywords:
• Corporate
event
planner in
San
Francisco
• Social event
planner in
San
Francisco
Services
Corporate
Event
Planning
Social
Event
Planning
Clients Gallery Contact Us
Keywords:
• Corporate
event
planner in
San
Francisco
• Social event
planner in
San
Francisco
Keywords:
• Corporate
event
planner in
San
Francisco
• Social event
planner in
San
Francisco
Keywords:
• Corporate
event
planner in
San
Francisco
• Social event
planner in
San
Francisco
Keywords:
Corporate
event
planner
San
Francisco
Keywords:
Social
event
planner
San
Francisco

5. Proofs

6. Synonyms of each keyword
corporate event planning san francisco 70
bay area corporate event planning 10
corporate event planning sf 0
corporate event planning bay area 0
san Francisco corporate event planning 0
sf corporate event planning 0
Keyword:: Corporate event planner
Corporate event planner 3600 22%
Corporate event planning 3600 22%
Corporate events planner 3600 22%
Corporate event management 1000 6%
Corporate events management 1000 6%
Corporate event venue 590 4%
Corporate events venue 590 4%
Corporate event company 480 3%
Corporate events company 480 3%
Corporate events planning 210 1%
Corporate event manager 170 1%
Corporate events manager 170 1%
Corporate event service 140 1%
Corporate event services 140 1%
Corporate event coordinator 140 1%
Corporate event agency 140 1%
Corporate events services 140 1%
Corporate events coordinator 140 1%
Corporate events agency 140 1%
Corporate event organiser 70 0%
Corporate event organizer 40 0%
Corporate events organizer 40 0%
Corporate event marketing 30 0%
Corporate events marketing 30 0%
Corporate events organiser 10 0%
Corporate event plannings 0 0%
Corporate event managements 0 0%
Corporate events plannings 0 0%
Corporate events managements 0 0%
Corporate events service 0 0%
Social event planner 90 16%
Social events planner 90 16%
Social event planning 70 13%
Social events planning 70 13%
Social event coordinator 30 5%
Social events coordinator 30 5%
Social event management 20 4%
Social event company 20 4%
Social event manager 20 4%
Social event venue 20 4%
Social event marketing 20 4%
Social events company 20 4%
Social events manager 20 4%
Social event services 10 2%
Social event organizer 10 2%
Social event organiser 10 2%
Social events organiser 10 2%
Social event plannings 0 0%
Social event managements 0 0%
Social event service 0 0%
Social event agency 0 0%
Social events plannings 0 0%
Social events management 0 0%
Social events managements 0 0%
Social events service 0 0%
Social events services 0 0%
Social events organizer 0 0%
Social events venue 0 0%
Social events marketing 0 0%
Social events agency 0 0%
Keyword:: Social event planner Keyword:: Corporate event planner
+
San Francisco
Using Synonyms for Keywords
make positive effects on SEO

7. Revising Title tag and Meta Description of each page
B e f o r e A f t e r

8. Revising Image Title
B e f o r e A f t e r
<6999613744_d33c3828ed_o.jpg> <Corporate-events-planner-Trendy-Lime-in-San-Francisco.jpg>

9. Linking to good quality websites
B e f o r e A f t e r
Image file Linking Icons
http://mashable.com http://ecopreneurist.com
http://www.axs.com http://bub.blicio.us

10. Picture => Text Box
B e f o r e A f t e r
One Image File Nine Image Files
Eight Text Boxes
Google Bot can’t read the text on the image, so changing the
text on the image to text box makes it readable

11. Fixing webpage errors
This link couldn’t connect to the right page
Currently it indicates to the gallery site correctly

12. Result

13. Overview of Ranking up
Ranking up
from 46th to 13.8th
in 2 days

14. Keyword Ranking for keywords
starting with “Social” = Social Group
Keywords relevant to “Social event planner
in San Francisco”

15. Finished with
(August 22th) 1st between all of competitors
Average of all related keywords : 3.6
Keywords Ranking ( Social Group )
Started from
(August 12th)

16. Keyword Ranking ( Social Group )
Top 3 Competitors
0
5
10
15
20
25
Aug 12 Aug 13 Aug 14 Aug 15 Aug 16 Aug 17 Aug 18 Aug 19 Aug 20 Aug 21 Aug 22
Trendy Lime www.thumbtack.com www.annamarieevents.com
20
3.6

17. Keywords Ranking ( Social Group )
...
B e f o r e A f t e r

18. Keyword Ranking for keywords starting
with “Corporate” = Corporate Group
Keywords relevant to “Corporate event planner
in San Francisco”

19. Started from
(August 12th)
Finished with
(August 22th) 9th between all of competitors
Average of all related keywords : 24.1
Keywords ( Corporate Group )

20. Keyword Ranking ( Corporate Group )
0
10
20
30
40
50
60
70
80
Aug 12 Aug 13 Aug 14 Aug 15 Aug 16 Aug 17 Aug 18 Aug 19 Aug 20 Aug 21 Aug 22
Trendy Lime www.thumbtack.com www.annamarieevents.com www.accessdmc.com
keyevents.com hunterevents.net www.repertoireproductions.com shiloh-events.com
www.californiahost.com abcey.com ericaevents.com
Top 11 Competitors
24.1
76

21. Keywords Ranking ( Corporate Group )
...
B e f o r e A f t e r

22. Further
Recommendations

23. Adding Trendy Lime on Google Business
Example of Google Business

24. Adding one more page with “Marketing Capabilities”
digital marketing 135000 19%
branding 135000 19%
marketing strategy 110000 16%
fundraisers 110000 16%
social media marketing 90500 13%
corporate identity 40500 6%
brand strategy 22200 3%
brand identity 18100 3%
influencer marketing 12100 2%
experiential marketing 12100 2%
digital strategy 8100 1%
digital marketing services 4400 1%
launch events 1900 0%
marketing capabilities 390 0%
social amplification 260 0%
Main Keyword: Marketing Capabilities
Other Keywords for the page content

25. Adding 2 pop-ups for new subscribers
Getting regular traffic from subscribers
Benefit
Welcome Mat Smart Bar
Welcome Mat: Pops up when a visitor
enters the website
Smart Bar: Pops up when the system
thinks it is the best time to show the
visitor

26. UX-Revise
#New Page name with optimized keywords #More Call To Action buttons
#Share buttons #Better quality pictures#More “Contact us” buttons
#Navigation
at bottom
of page

27. Revising content with more keywords and synonyms
corporate event planning san francisco 70
bay area corporate event planning 10
corporate event planning sf 0
corporate event planning bay area 0
san Francisco corporate event planning 0
sf corporate event planning 0
Keyword:: Corporate event planner
Corporate event planner 3600 22%
Corporate event planning 3600 22%
Corporate events planner 3600 22%
Corporate event management 1000 6%
Corporate events management 1000 6%
Corporate event venue 590 4%
Corporate events venue 590 4%
Corporate event company 480 3%
Corporate events company 480 3%
Corporate events planning 210 1%
Corporate event manager 170 1%
Corporate events manager 170 1%
Corporate event service 140 1%
Corporate event services 140 1%
Corporate event coordinator 140 1%
Corporate event agency 140 1%
Corporate events services 140 1%
Corporate events coordinator 140 1%
Corporate events agency 140 1%
Corporate event organiser 70 0%
Corporate event organizer 40 0%
Corporate events organizer 40 0%
Corporate event marketing 30 0%
Corporate events marketing 30 0%
Corporate events organiser 10 0%
Corporate event plannings 0 0%
Corporate event managements 0 0%
Corporate events plannings 0 0%
Corporate events managements 0 0%
Corporate events service 0 0%
Social event planner 90 16%
Social events planner 90 16%
Social event planning 70 13%
Social events planning 70 13%
Social event coordinator 30 5%
Social events coordinator 30 5%
Social event management 20 4%
Social event company 20 4%
Social event manager 20 4%
Social event venue 20 4%
Social event marketing 20 4%
Social events company 20 4%
Social events manager 20 4%
Social event services 10 2%
Social event organizer 10 2%
Social event organiser 10 2%
Social events organiser 10 2%
Social event plannings 0 0%
Social event managements 0 0%
Social event service 0 0%
Social event agency 0 0%
Social events plannings 0 0%
Social events management 0 0%
Social events managements 0 0%
Social events service 0 0%
Social events services 0 0%
Social events organizer 0 0%
Social events venue 0 0%
Social events marketing 0 0%
Social events agency 0 0%
Keyword:: Social event planner Keyword:: Corporate event planner
+
San Francisco
Using Synonyms for Keywords
make positive effects on SEO

28. Updating blog posts with various contents regularly
P a r t y
D r I n k
R e c I p e s
P a r t y F o o d R e c I p e s
P a r t y
A p p a r e l
R e c o m m e
n - d a t I o n s
P a r t y p l a n n I n g c h e c k l I s t
T o p 5 c o r p o r a t e e v e n t
p l a n n I n g c o m p a n I e s I n S F

29. Until all keywords
become 1st!