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ONLINE UNIVERSITY FOR
PARENTS
March 2015
We see a problem
Nobody is taught how to be a parent
We see a problem
Young parents spend significant time
searching for advice online (AOL)
We see a problem
Parents want to be the best parents
Our solution
1 TIP 1 VIDEO 1 MINUTE
All our tips are created
by international team
of experts
and scientists
Quality product
OUR CONTENT
BabyStep.tv's Oscar
nominee team shoot
videos California.
Quality product
OUR PICTURE
Quality product
12 LANGUAGES
3 videos per week
birth
1 year
6 years
Our videos
Child I.Q.
Child E.Q.
Day schedule
Social skills
Positive habits
Child creativity
Child’s daily routine
Gross & fine motor skills
Language acquisition
Target market
➢ China mother and baby
products market is expected to
exceed 2 trillion yuan ($320
billion) in 2015 (CIW)
Target market
➢ 16.8 MILLION children were born
in China in 2014 (The 6th National
Census)
Target market
➢ China announced the decision to
relax the one-child policy (Wiki)
Delivery
www.babystep.tv
Delivery
MOBILE PLATFORMS
+ +
Delivery
SMART TV APPLICATION
+
Xiaomi TV???
Our mobile app
Our mobile app
Push-notification of new videos
Catalog of watched videos
Our mobile app
Watch video
Read blogs
Explore advices
Paid subscription
539 RMB 549 RMB 849 RBM
6 months 1 year Lifetime
But it was not the end
...
Partners
MOOC
Mobile
operators
Internet TV
Channels
Publishing of our video contents.
Partners??
LICENSE
Top parenting sites
CO-BRANDING OF ONLINE UNIVERSITY
Integration in 1 hour: stats, sales, payments;
Selling of subscriptions.
Partners??
Current partners
Partners - Google, MTS, Microsoft
Let us change parenting
together!
IVAN SOLOVYEV
WECHAT: DDMRZZZ

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