The document discusses feedback received during the production of a digipak, website, and music video for an artist. It outlines how feedback was gathered at various stages, including initial drafts, and how that feedback was used to improve the final products. Key lessons learned were to reduce excessive elements in the digipak design, and to base the music video production on the cut that received the best feedback. Gathering feedback helped ensure the final products met criteria and were of high quality.

1. Evaluation Question 3:
What have you learned from your
audience feedback?

2. • Audience feedback is vital in the developing, and production
of our media texts. They outline the positives, in other
words, things your should keep and the improvements, things
that could be made better.
• In the production of our digipak, website and music video, we
were given feedback in many stages to ensure that we were
meeting the criteria.

3. First Draft of Digipak designs
On the left is the first draft of
Swaid Khan’s digipak. Ed
Sheeran was used instead of
our original artist because we
didn’t have pictures of the
artist at the time.

4. Feedback of First Draft of Digipak
After the first draft of the digipak was made, it was presented to the
class in order to collect feedback for the final Digipak design. Everyone
in the class gave both positive and negative feedback which gave Swaid
an insight into what he should keep in the digipak, and what he should
change:
+ Good awareness of layout and page design
+ Good framing and use of colour
+ Good flow
+ Very creative
- A bit too much going on
- Good images in hand drawn design, could do with some colour
- Reduce things going on at the front

5. What did we learn from this audience
feedback?
From this piece of audience feedback, we learnt that too much
content can have a negative effect. In the first draft, their were
many effects which were packed onto the digipak. For example
their was orange filters, altered brightness and contrast, piano
notes going across the screen etc.
This made the viewers feel like their was too much going on and
that it should be toned down. Although we did
get some negative feedback, we did get a lot of
positive feedback. Their was good use, good
flow and it was very creative.

6. Final Digipak
After the feedback was received and with
careful consideration, the final digipak
was finished. The final feedback was very
successful as we didn’t get any negative
feedback.
Swaid replaced Ed Sheeran with
Krishan, our actual artist. Swaid also
toned down the editing by reducing the
brightness and contrast which makes the
images more visible. Under the new
digipak is the feedback that was given to
Swaid Khan.
+ Professional font
+ Very creative
+ There is a consistent look with the use of
colour and filter you have used
+ Overall looks very professional
+ Artist is used in the digipak

7. Website Design
The website design was very important because it takes religious
representation onto the internet. For this reason, we had to ensure that the
website design met the correct criteria.
We sent Mohan’s website design to various people in order to collect
feedback. Surprisingly, We did not get any negative feedback as they all
thought that the design, content and religious representation was done in a
good way. Below is Mohan’s website design:

8. What did we learn from the audience
feedback
As we didn’t get any negative feedback, we did not
have to make any changes to our website design. Below
is the positive feedback that was acquired:
+Nice colours
+Looks very simple and easy to get around
+By looking at it I can see straight away that it is a
Christian artists web page.

9. Music Video
In order to gain a range of feedback, everyone in our group
made their own individual draft music video. This was called the
individual edit and was made specifically to show the concept of
our music video and collect feedback for the final edit.

10. Feedback
We presented the individual cut to everybody in the class, even our own group. The
teacher was also present so he could give us his overall view of what was good and
bad about the music video. Below is the feedback that was give to us for our
individual cuts:

11. What did we learn from audience
feedback?
Ashish had gained the best feedback, therefore we based our final production
on his individual cut. However, we did still take into account all the other
feedback that was given us. The shots, pacing and cinematics would be used
in the way Ashish used it, as the audience saw this as a positive in Ashish’s
individual edit.
Things we kept: Things we changed/added:
• Had more shots of the artist, less of
• Location
the guitar
• Shot lengths • Fixed the lighting issues in the shots
• Range of shots • Fixed the lighting issues we had with
initial filming
• Filters
• Fixed the synching issues we had
• Cinematics with initial filming.

12. Music Video Final Edit
Based on everybody in our production groups
feedback, careful planning and re-filming the music
video. The final music video was complete. We changed
many things from the our individual cuts.

13. Social Networking feedback
We did not present our final edit in
the class so instead, we gave the final
edit to the artist, Krishan, and he
posted it onto his Facebook page.
Facebook is a good way of sharing
content, especially user generated
content as you can easily get feedback
from your family and friends.
We got a range of feedback from
Krishan’s peers and people who have
listened to his other music. All of the
feedback was positive so we knew
that we did a good job. On the left is
only some of the feedback that
Krishan got when he posted this onto
his Facebook page.

14. Conclusion
Overall, we can see how feedback can have a
significant impact on the final design of our final
music video and final ancillary tasks. They play
an important role in the production, and
development of our advanced portfolio. We
gained feedback from our media class, and from
social networking sites which helped us to
improve our final products.