FarmerLine (Ghana)

1. 1. King Baudouin Foundation - African Development Prize, by Hervé L
2. BetaGroup asbl by Julie Cruyt
1. « Africa & Belgium : sharing common challenges?» By Khadijat Abd
« How mature is the African Market & what are the opportunities? »
Tonee Ndungu
1. Startups’ pitches
- Kytabu (Kenya), Tonee Ndungu
- BarefootLaw (Uganda), Gerald Abila
- FarmerLine (Ghana),Alloysius Attah
- eWala.co (Belgium), Stephane Ugeux
- Be You & Shop (Belgium), Umba Junior Tandu
Live Tweets
Networking drinks
BetaGroup @BetaGroup Betagroup@KB_PrizeKing Baudouin Foundation

2. FARMERLI
NE
CONNECTING FARMERS AND BUSINESSES TO MARKETS,
INFORMATION, AND FINANCIAL SERVICES WITH MOBILE
TECHNOLOGY
ALLOYSIUS ATTAH, CO-FOUNDER + CEO,
FARMERLINE // JUNE 2017

3. Yet smallholders lack
access to information,
inputs, and resources
to increase
productivity.
To feed the world,
we must increase
food production by
70% before
2050.
Smallholder farmers
provide up to 80% of
the food supply to
sub-Saharan Africa
and Asia.
The future of agriculture lies with
smallholder farmers.

4. Companies and
customers alike
are placing
increasing value
on quality and
traceability.Yet a lack of
transparency
along the supply
chain remains a
major challenge.

5. Our mission is to
transform millions of
smallholder farmers
into successful
entrepreneurs by
connecting them to
markets,
information, and

6. WHAT
FARMERLINE
OFFERS
simple, user-
friendly voice
and SMS
messaging
for farmers
our tech digitizes:
farmer profiling
farm mapping + mgmt
certification
traceability
we provide farmer and
client training, and
support distribution
of livelihood
products + services
COMMUNICATIO
N
DATA
COLLECTION
TRAINING +
NETWORK

7. WHO BENEFITS
FROM
FARMERLINE
Increase
productivity, access
to information
+ financial services,
linkages to supply
data-driven farm
management; improved
distribution of inputs,
products + services;
linkages to smallholders
distribution of
products + services
that enhance
livelihoods and
increase global food
SMALLHOLDERS AGRIBUSINESSES BUSINESSES,DEV
ORS + GOVTS

8. OUR PARTNERS

9. HOW WE MAKE OUR PARTNERS
SUCCESSFUL
We can
integrate data
solutions across
the value chain
DEPLOYMENT
Leverage our
network to distribute
productivity-
enhancing products
DISTRIBUTION
We can
integrate data
solutions across
the value chain
ACCESS TO
MARKETS
Customized
services to meet
farmer needs +
increase yield
INCREASED
PRODUCTIVITY
Access impact of
your programs on
yield, cost +
sustainability
METRICS FOR
IMPACT

10. MERGDATA: THE FARMER COMMUNICATIONS
PLATFORM
Farmerline’s
MERGDATA
platform provides
customizable
content messaging
01 Available on simple feature phones
02 In SMS, Voice, USSD, and smartphone
tech
03 In any language
WEATHER
FORECASTS
MARKET
PRICES
GOOD
AGRICULTURA
L PRACTICES

11. FARMER
PROFILING
FIELD
MONITORING
FARM MAPPING
FARM
MANAGEMENT
CERTIFICATION
AUDIT
TRACEABLE SUPPLY
CHAIN
Yield Data
Crop Type
Biodata/Family
Size
Farm Size
Farm
Area
Soil Type
UTZ
Fairtrade
Rainforest
Alliance
Agent Activity
Farmer
Activity
Field
Interactions
Farm Inputs
Data
Coordination
Upstream
Traceability
Unique Farmer IDs
Supply Chain
Insights
COLLECT CRITICAL DATA ALONG THE CHAIN

12. GENERATE
DATA
ANALYTICS
+
VISUALIZATIO
N
• Track survey and campaign results.
• Receive instant feedback to address
inefficiencies immediately.
• Package data in simple, user-
friendly reports.
• Use analytics to get actionable
insights
We make monitoring and evaluation easy
and accessible.
FARMERLINE: BIG DATA

13. TEA
M

14. IMPAC
TFarmerline has reached
200,000 farmers in 9
African countries
including Ghana, Sierra
Leone, Cameroon,
Nigeria, Malawi, Kenya,
Uganda, Benin, and Cote
d’Ivoire.

15. AWARDS + PRESS

16. Thank youPlease contact us with
any questions
farmerline.co // @farmerline