Digital marketing campaigns that succeeded in achieving their goals. تجارب ناجحة في التسويق الرقمي استطاعت أن تحقق أهدافها

1. Mohammad Alashmawi
@m_ashmawi
Digital Marketing
Stories
1
‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﻧﺎﺟﺤﺔ‬ ‫ﺗﺠﺎرب‬

2. 0302 0401
ResultsWhat they
did
WhyBackground
Case Studies

3. 1
Air Asia

4. 1
Air Asia •‫وﺗﻨﻮي‬ ً‫ﺎ‬‫ﻣﺴﺒﻘ‬ ‫ﻣﻌﺮوﻓﺔ‬ ‫وﻏﻴﺮ‬ ‫ﺻﻐﻴﺮة‬ ‫ﻣﺎﻟﻴﺰﻳﺔ‬ ‫ﻃﻴﺮان‬ ‫ﺧﻄﻮط‬ ‫ﺷﺮﻛﺔ‬
.‫اﺳﺘﺮاﻟﻴﺎ‬ ‫ﻣﻦ‬ ‫ﺟﺪﻳﺪة‬ ‫رﺣﻼت‬ ‫إﺿﺎﻓﺔ‬
•.‫اﻟﻤﻨﻄﻘﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﻄﻴﺮان‬ ‫ﺷﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫ﻗﻮﻳﺔ‬ ‫ﻣﻨﺎﻓﺴﺔ‬ ‫ﺗﻮاﺟﻪ‬
•‫ﻟﻠﺸﺮﻛﺎت‬ ‫ﻣﻨﺎﻓﺴﺔ‬ ‫دﻋﺎﺋﻴﺔ‬ ‫ﺣﻤﻠﺔ‬ ‫ﻟﻌﻤﻞ‬ ‫ﻛﺎﻓﻴﺔ‬ ‫ﻣﻴﺰاﻧﻴﺔ‬ ‫ﻟﺪﻳﻬﺎ‬ ‫ﻟﻴﺴﺖ‬
.‫اﻷﺧﺮى‬
•.‫ﺳﺮﻳﻊ‬ ‫وﻗﺖ‬ ‫ﻓﻲ‬ ‫ﺑﻬﺎ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﺑﺎﻟﻌﻼﻣﺔ‬ ‫اﻟﻮﻋﻲ‬ ‫زﻳﺎدة‬ ‫إﻟﻰ‬ ‫ﺗﻬﺪف‬
01
Background

5. 1
‫وﻷﺻﺤﺎﺑﻚ‬ ‫ﻟﻚ‬ ً‫ﺎ‬‫ﻣﺠﺎﻧ‬ ‫ﻃﺎﺋﺮة‬
Air Asia
02
What they
did

6. 1
Air Asia
•.‫اﻟﺮﺣﻼت‬ ‫ﻋﺪد‬ ‫ﺿﺎﻋﻔﺖ‬
•.30% ‫ﺑﻨﺴﺒﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺘﺎﺑﻌﻲ‬ ‫زﻳﺎدة‬
•‫ﺑـ‬ ‫ﻳﻘﺪر‬ ‫ﺑﻤﺎ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﺑﺎﻟﻌﻼﻣﺔ‬ ‫واﻟﻮﻋﻲ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻓﻲ‬ ‫ﺗﻘﺪم‬ ‫ﺣﻘﻘﺖ‬
.‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 1.5
•.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻓﻲ‬ ‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻠﻴﻮن‬ ٢ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ ‫وﺻﻠﺖ‬
03
Results

7. Air Asia
•.‫اﻟﺪﻋﺎﻳﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺗﺸﺠﻴﻊ‬ - ‫اﻟﻔﻴﺮوﺳﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
•.ً‫ﺎ‬‫ﺗﻤﺎﻣ‬ ‫ﻣﺠﺎﻧﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻗﻴﻤﺔ‬ ‫ذو‬ ‫ﺷﻲء‬ ‫ﺗﻘﺪﻳﻢ‬
•.‫ﻟﻠﺮﻓﺾ‬ ‫ﻗﺎﺑﻞ‬ ‫ﻏﻴﺮ‬ ‫ﻋﺮض‬
•.“‫ﺳﻮا‬ ‫وﺗﻌﺎﻟﻮا‬ ‫ﺻﺎﺣﺒﻚ‬ ‫"ﺟﻴﺐ‬ ،‫ﺑﺎﻟﻤﺜﻞ‬ ‫اﻟﻤﻌﺎﻣﻠﺔ‬
04
Why
1

8. TACO BELL
2

9. TACO BELL
2
•“‫ﻣﻜﺴﻴﻜﻴﺔ‬ ‫وﺟﺒﺎت‬ ‫”ﺗﻘﺪم‬ ‫ﻣﻜﺴﻴﻜﻴﺔ‬ ‫ﺑﺄﻧﻬﺎ‬ ‫ﺗﺘﻈﺎﻫﺮ‬ ‫أﻣﺮﻳﻜﻴﺔ‬ ‫ﺷﺮﻛﺔ‬
•‫اﻹﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺿﻌﻴﻒ‬ ‫ﺗﻔﺎﻋﻞ‬ ‫ﻟﺪﻳﻬﺎ‬
•.‫ﺟﺪد‬ ‫ﻋﻤﻼء‬ ‫وﻛﺴﺐ‬ ‫اﻟﺤﺎﻟﻴﻴﻦ‬ ‫ﻋﻤﻼﺋﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺎﻓﻈﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺮﻏﺐ‬
•.‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺑﻜﺜﻴﺮ‬ ‫أﻗﻞ‬ ‫ﺗﻐﺮﻳﺪاﺗﻬﻢ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻔﺎﻋﻞ‬
•.‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﺑﺎﻟﻌﻼﻣﺔ‬ ‫اﻟﻮﻋﻲ‬ ‫زﻳﺎدة‬ ‫ﻓﻲ‬ ‫ﺗﺮﻏﺐ‬
01
Background

10. TACO BELL
2
‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻟﺪﻳﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﺣﺴﺎﺑﺎت‬ ‫ﻣﻊ‬ ‫ﻧﻘﺎﺷﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺪﺧﻮل‬
.‫ﻣﺘﺎﺑﻊ‬ 10,000
02
What they
did

11. TACO BELL
2
02
What they
did

12. TACO BELL
2
03
Results
•‫ﻣﺘﺎﺑﻊ‬ 600,000 ‫إﻟﻰ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻣﺘﺎﺑﻌﻲ‬ ‫وﺻﻞ‬
•.‫اﻟﻮاﺣﺪة‬ ‫ﻟﻠﺘﻐﺮﻳﺪة‬ 3,000 ‫إﻟﻰ‬ ‫وﺻﻞ‬ “‫”رﻳﺘﻮﻳﺖ‬ ‫اﻟﺘﻐﺮﻳﺪ‬ ‫إﻋﺎدة‬ ‫ﻋﺪد‬
•Burger King ‫ﻣﺘﺎﺑﻌﻲ‬ ‫أﺿﻌﺎف‬ ٣ ‫إﻟﻰ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻣﺘﺎﺑﻌﻲ‬ ‫وﺻﻞ‬

13. TACO BELL
2
03
Results
•‫ﻣﺘﺎﺑﻊ‬ 600,000 ‫إﻟﻰ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻣﺘﺎﺑﻌﻲ‬ ‫وﺻﻞ‬
•.‫اﻟﻮاﺣﺪة‬ ‫ﻟﻠﺘﻐﺮﻳﺪة‬ 3,000 ‫إﻟﻰ‬ ‫وﺻﻞ‬ “‫”رﻳﺘﻮﻳﺖ‬ ‫اﻟﺘﻐﺮﻳﺪ‬ ‫إﻋﺎدة‬ ‫ﻋﺪد‬
•Burger King ‫ﻣﺘﺎﺑﻌﻲ‬ ‫أﺿﻌﺎف‬ ٣ ‫إﻟﻰ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻣﺘﺎﺑﻌﻲ‬ ‫وﺻﻞ‬

14. TACO BELL
2
•‫اﻟﺘﺠﺎرﻳﺔ‬ ‫واﻟﻌﻼﻣﺎت‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻣﻊ‬ “Proactive” ‫اﻻﺳﺘﺒﺎﻗﻴﺔ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬
.‫اﻷﺧﺮى‬
•‫ﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫ﻓﺮﺻﺔ‬ ‫أﻛﺒﺮ‬ ‫ﻳﻌﻄﻲ‬ ‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﺣﺴﺎﺑﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻔﺎﻋﻞ‬
.‫اﻟﺤﺎﻟﻴﻴﻦ‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻣﻊ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫وﺗﻌﺰﻳﺰ‬ ‫ﺟﺪد‬
•.‫اﻟﻌﺪد‬ ‫ﻓﻘﻂ‬ ‫وﻟﻴﺲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺑﺠﻮدة‬ ‫اﻻﻫﺘﻤﺎم‬
•.‫وﺗﻘﻮﻳﺘﻬﺎ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﺑﻨﺎء‬
04
Why

15. 3
Cancer
Research

16. 3
•‫ﻣﺴﺘﺤﻀﺮات‬ ‫ﺑﺪون‬ ‫اﻷوﺳﻜﺎر‬ ‫ﻓﻲ‬ Kim Novak ‫اﻟﻤﻤﺜﻠﺔ‬ ‫ﻇﻬﻮر‬ ‫ﺑﻌﺪ‬
‫ﺑﺈﻧﺸﺎء‬ ‫ﺳﻨﺔ‬ ١٨ ‫ﻋﻤﺮﻫﺎ‬ (‫ﻛﻮﻧﻴﻨﻐﻬﺎم‬ ‫)ﻓﻴﻮﻧﺎ‬ ‫اﻟﻔﺘﻴﺎت‬ ‫أﺣﺪ‬ ‫ﻗﺎﻣﺖ‬ ‫ﺗﺠﻤﻴﻞ‬
‫ﺑﺪون‬ ‫ﺻﻮرﻫﻢ‬ ‫ﻧﺸﺮ‬ ‫اﻟﺴﻴﺪات‬ ‫ﻣﻦ‬ ‫وﻃﻠﺒﺖ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬
‫ﻓﻲ‬ ‫وﺗﺴﺒﺒﻬﺎ‬ ‫ﺑﺨﻄﻮرﺗﻬﺎ‬ ‫ﻟﻠﺘﻮﻋﻴﺔ‬ (Makeup) ‫اﻟﺘﺠﻤﻴﻞ‬ ‫ﻣﺴﺘﺤﻀﺮات‬
.‫اﻟﺴﺮﻃﺎن‬
•:‫اﻟﻬﺎﺷﺘﺎق‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻤﺸﺎرﻛﺔ‬ ‫اﻟﻤﺸﺘﺮﻛﺎت‬ ‫ﻃﺎﻟﺒﺖ‬
•.‫اﻟﺤﻤﻠﺔ‬ ‫ﺻﺎﺣﺐ‬ ‫ﻫﻮ‬ ‫ﻛﺎن‬ ‫إن‬ ‫اﻟﺴﺮﻃﺎن‬ ‫أﺑﺤﺎث‬ ‫ﻣﺮﻛﺰ‬ ‫ﺗﺴﺄل‬ ‫اﻟﻨﺎس‬ ‫ﺑﺪأت‬
01
Background
Cancer
Research
#nomakeupselfie

17. 3
02
What they
did
Cancer
Research
‫أﺑﺤﺎث‬ ‫ﻣﺮﻛﺰ‬ ‫رد‬ ‫ﻫﺬا‬ ‫ﻛﺎن‬
‫اﻟﺴﺮﻃﺎن‬

18. 3
03
Results
Cancer
Research
•‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫إﻋﺠﺎب‬ 826,000
•.‫ﺗﻮﻳﺘﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺘﺎﺑﻊ‬ 140,000
•.‫ﻓﻘﻂ‬ ‫واﺣﺪ‬ ‫أﺳﺒﻮع‬ ‫ﺧﻼل‬ ‫اﻟﺘﺒﺮﻋﺎت‬ ‫ﻓﻲ‬ ‫زﻳﺎدة‬ ‫ﻣﻠﻴﻮن‬ ٨
•‫واﺣﺪة‬ ‫ﻧﺠﺤﺖ‬ ‫ﻟﻮ‬ .‫ﻟﻼﺧﺘﺒﺎر‬ ‫ﺟﺎﻫﺰة‬ ‫أﺻﺒﺤﺖ‬ ‫ﺟﺪﻳﺪة‬ ‫ﺳﺮﻳﺮﻳﺔ‬ ‫ﺗﺠﺎرب‬ ‫ﻋﺸﺮ‬
‫ﻟﻠﺴﺮﻃﺎن‬ ‫ﻋﻼج‬ ‫إﻳﺠﺎد‬ ‫ﻓﻲ‬ ‫ﺗﺴﺒﺒﺖ‬ ‫ﻗﺪ‬ ‫ﻓﻴﻮﻧﺎ‬ ‫أن‬ ‫ﻳﻌﻨﻲ‬ ‫ﻓﻬﺬا‬ ‫ﻓﻘﻂ‬ ‫ﻣﻨﻬﺎ‬
“‫”ﺳﻴﻠﻔﻲ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬

19. 04
Why
3
Cancer
Research
Piggybacking
•‫ﻣﻜﻴﺎج‬ ‫ﺑﺪون‬ ‫ﻧﻮﻓﺎك‬ ‫ﻛﻴﻢ‬ ‫ﻇﻬﻮر‬ ‫ﻣﻊ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺗﻔﺎﻋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻓﻴﻮﻧﺎ‬ ‫اﻋﺘﻤﺪت‬
•‫ﻓﻴﻮﻧﺎ‬ ‫أﻃﻠﻘﺘﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻬﺎﺷﺘﺎق‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﺮﻃﺎن‬ ‫أﺑﺤﺎث‬ ‫ﻣﺮﻛﺰ‬ ‫اﻋﺘﻤﺪ‬
•.‫اﻟﻌﺎﻃﻔﻲ‬ ‫اﻟﺠﺎﻧﺐ‬
•.‫ﻳﺨﺼﻬﺎ‬ ‫ﺷﻲء‬ ‫ﻋﻦ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﺗﺤﺐ‬ ‫اﻟﻨﺎس‬
•.‫أﺻﺤﺎﺑﻬﻢ‬ ‫ﺗﺮﺷﻴﺢ‬ ‫اﻟﻤﺸﺎرﻛﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻳﻄﻠﺐ‬

20. Piggybacking in KSA
‫#ﻳﺎﻧﺎﻳﻒ_ﺳﺪد_اﻟﻔﺎﺗﻮرة‬‫#ﺟﻠﺪ_اﻟﻌﻢ_ﻣﻌﻴﺾ‬

21. Piggybacking in KSA
‫#ﺻﻠﺤﻮا_اﻟﺸﺎﺷﺔ‬

22. Piggybacking in KSA
‫#ﺻﻠﺤﻮا_اﻟﺸﺎﺷﺔ‬

23. Walt Disney
4

24. 4
•‫اﻟﺴﺘﻴﻦ‬ ‫دﻳﺰﻧﻲ‬ ‫وات‬ ‫ﻣﻴﻼد‬ ‫وﺑﻌﻴﺪ‬ ‫أﻟﻒ‬ 100 ‫رﻗﻢ‬ ‫اﻷﻣﻨﻴﺔ‬ ‫ﺑﺘﺤﻘﻴﻖ‬ ‫اﻻﺣﺘﻔﺎل‬
‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﻄﺮﻳﻘﺔ‬
•‫اﻟﺒﺴﻤﺔ‬ ‫ﻟﺮﺳﻢ‬ Make a wish ‫ﻣﺸﺮوع‬ ‫دﻋﻢ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻤﺴﺎﻫﻤﺔ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫دﻋﻮة‬
‫ﺑﺤﻴﺎﺗﻬﻢ‬ ‫ﺗﻬﺪد‬ ‫ﺑﺄﻣﺮاض‬ ‫اﻟﻤﺼﺎﺑﻴﻦ‬ ‫ﻷﻃﻔﺎل‬ ‫ﻋﻠﻰ‬
•‫اﻟﺨﻴﺮﻳﺔ‬ ‫اﻟﻤﺸﺎرﻳﻊ‬ ‫دﻋﻢ‬ ‫ﻓﻲ‬ ‫دﻳﺰﻧﻲ‬ ‫وات‬ ‫دور‬ ‫إﻇﻬﺎر‬
•‫دﻳﺰﻧﻲ‬ ‫وات‬ ‫وﻣﺆﻳﺪي‬ ‫ﻣﺘﺎﺑﻌﻲ‬ ‫زﻳﺎدة‬
•‫اﻷﻃﻔﺎل‬ ‫وﺑﺎﻷﺧﺺ‬ ‫اﻵﺧﺮﻳﻦ‬ ‫ﺑﺈﺳﻌﺎد‬ ‫دﻳﺰﻧﻲ‬ ‫ﻟﻮات‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫رﺑﻂ‬
01
Background
Walt Disney

25. 4
#ShareYourEars with Disney and
Make-A-Wish
‫أﻣﻨﻴﺔ‬ ‫وﺣﻘﻖ‬ ‫دﻳﺰﻧﻲ‬ ‫ﻣﻊ‬ ‫أذﻧﻴﻚ‬ ‫ﺷﺎرك‬02
What they
did
Walt Disney

26. 4
02
What they
did
Walt Disney
‫أﻣﻨﻴﺔ‬ ‫ﺣﻘﻖ‬ ‫ﻟﻤﻨﻈﻤﺔ‬ ‫دوﻻر‬ 5 ‫ﺑـ‬ ‫دﻳﺰﻧﻲ‬ ‫ﺗﺘﺒﺮع‬ ‫ﺑﻮﺳﺖ‬ ‫ﻟﻜﻞ‬
Make a Wish

27. 4
02
What they
did
Walt Disney
‫دﻳﺰﻧﻲ‬ ‫ﺟﻮاﺋﺰ‬ ‫ﺑﺄﺣﺪ‬ ‫اﻟﻔﻮز‬ ‫ﻓﺮﺻﺔ‬ ‫ﻋﻠﻰ‬ ‫واﺣﺼﻞ‬ ‫دوﻻر‬ ٥ ‫ﺑـ‬ ‫اﺗﺒﺮع‬
‫ﺗﻲ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺼﻞ‬ ‫ﻣﺮات‬ ‫ﻋﺸﺮ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﺣﺎﻟﺔ‬ ‫وﻓﻲ‬ - ‫اﻟﺴﺤﺮﻳﺔ‬
ShareYourEars# ‫ﺷﻴﺮت‬

28. 4
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•‫اﻟﺘﺮﻧﺪ‬ ‫ﻓﻲ‬ ‫اﻟﻬﺎﺷﺘﺎﻗﺎت‬ ‫أﻋﻠﻰ‬ ‫أﺣﺪ‬ ShareYourEars# ‫ﻫﺎﺷﺘﺎق‬ ‫أﺻﺒﺢ‬
‫ووﺻﻞ‬ ‫ﻟﻠﻬﺎﺷﺘﺎق‬ ‫اﺳﺘﺨﺪام‬ ‫أﻟﻒ‬ 100 ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫اﻟﻬﺪف‬ ‫ﻛﺎن‬ ‫أن‬ ‫ﺑﻌﺪ‬
‫ﻗﻴﺎﺳﻲ‬ ‫وﻗﺖ‬ ‫ﻓﻲ‬ ‫اﺳﺘﺨﺪام‬ ‫أﻟﻒ‬ 200 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬
•ً‫ا‬‫ﻧﻈﺮ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ ٢ ‫إﻟﻰ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ ١ ‫ﻣﻦ‬ ‫اﻟﺘﺰاﻣﻬﺎ‬ ‫دﻳﺰﻧﻲ‬ ‫وات‬ ‫رﻓﻌﺖ‬
.‫اﻟﺤﻤﻠﺔ‬ ‫ﻣﻊ‬ ‫اﻟﻜﺒﻴﺮ‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫ﻟﺤﺠﻢ‬
•‫اﻟﺤﻤﻠﺔ‬ ‫اﻧﺘﻬﺎء‬ ‫ﺑﻌﺪ‬ ‫ﺣﺘﻰ‬ ‫اﻟﻬﺎﺷﺘﺎق‬ ‫اﺳﺘﺨﺪام‬ ‫ﻓﻲ‬ ‫دﻳﺰﻧﻲ‬ ‫وات‬ ‫زوار‬ ‫اﺳﺘﻤﺮ‬
Walt Disney

29. 4
•‫واﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫اﻟﺒﻮﺳﺘﺎت‬ ‫ﻧﺸﺮ‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫﻤﺖ‬ “‫”ﻛﻴﻮت‬ ‫اﻟـ‬ ‫اﻷﻃﻔﺎل‬ ‫ﺻﻮر‬
•.‫اﻟﻤﺼﺎﺑﻴﻦ‬ ‫اﻷﻃﻔﺎل‬ ‫دﻋﻢ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻃﻔﻲ‬ ‫اﻟﺠﺎﻧﺐ‬
•.‫ﻳﺨﺼﻬﺎ‬ ‫ﺷﻲء‬ ‫ﻋﻦ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﺗﺤﺐ‬ ‫اﻟﻨﺎس‬
04
Why
Walt Disney

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https://www.youtube.com/watch?v=CjB_oVeq8Lo

31. GoPro
•‫ﻟﻬﺎ‬ ‫رﺳﻤﻲ‬ ‫ﻛﺈﻋﻼن‬ GoPro ‫ﺷﺮﻛﺔ‬ ‫ﺗﺒﻨﺘﻪ‬
•‫ﻣﺸﺎﻫﺪة‬ ‫ﻣﻠﻴﻮن‬ ٣٥ ‫ﻣﻦ‬ ‫ﻷﻛﺜﺮ‬ ‫وﺻﻞ‬
•‫اﻟﻌﺎم‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ Youtube ‫اﻟـ‬ ‫ﻓﻲ‬ ‫ﺑﺮاﻧﺪ‬ ‫أﻋﻠﻰ‬ GoPro ‫أﺻﺒﺤﺖ‬
•GoPro ‫ﻛﻠﻤﺔ‬ ‫ﺗﺤﻤﻞ‬ ً‫ﺎ‬‫ﻳﻮﻣﻴ‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫ﻓﻴﺪﻳﻮ‬ ٦٠٠٠ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫اﻵن‬
•‫اﻟﻘﺎدم‬ GoPro ‫إﻋﻼن‬ ‫ﺑﻄﻞ‬ ‫ﻳﻜﻮن‬ ‫ﻷن‬ ‫ﻳﺴﻌﻰ‬ ‫اﻟﻜﻞ‬
•‫ﻣﺸﺘﺮك‬ ‫ﻣﻠﻴﻮن‬ ٤ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ ‫ﻳﻮﺗﻴﻮب‬ ‫ﻋﻠﻰ‬ GoPro ‫ﻗﻨﺎة‬ ‫وﺻﻠﺖ‬
03
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5

32. GoPro
03
Results
5

33. 04
Why
GoPro
?
5

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Thank you !
@m_ashmawi