Aspera - Bridging On Premise and Cloud Deployments for Broadcast IT

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Today’s complex media workflows increasingly involve end-to-end, customized and automated operations, often with a combination of both cloud and on-premise storage. They require the integration of multiple geographically dispersed teams and processes, and the ability to publish to multiple screens and platforms. This presentation explores how infrastructure-agnostic technologies can enable these new workflows by allowing large digital content to be ingested, accessed and distributed at maximum speed and with full security - regardless of storage type or network distance.

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  • Orchestrator allows you to create graphical workflow models for moving and processing filesThe run-time engine executes the models while controlling and monitoring each step of the workflowA lot of workflows involve third-party productsSo in addition to Orchestrator’s core workflow engine, there’s an open, plug-in architecture to support third party products along with a lot of other standard processing functionsAnd here’s an example of some of Orchestrator’s plug-ins….PAUSE
  • Aspera - Bridging On Premise and Cloud Deployments for Broadcast IT

    1. 1. BRIDGING ON-PREMISE AND CLOUDDEPLOYMENTS FOR BROADCAST ITMoving the worlds data at maximum speed
    2. 2. PRESENTER AND AGENDAPRESENTERs AGENDAMichelle MunsonPresident and Co-Foundermichelle@asperasoft.com • Industry Trends • Big Data ChallengesAndrea Di MuzioSr. Solutions Architect • Solutionsdimuzio@asperasoft.com • Use Cases • Q&A 2
    3. 3. ASPERA’S MISSION Creating next-generation transport technologies that move the world’s digital assets at maximum speed,regardless of file size, transfer distance and network conditions. 3
    4. 4. ASPERA PRODUCT PORTFOLIO TRANSFER WEB MANAGEMENT & SYNCHRONIZATION CLIENTS APPLICATIONS AUTOMATION High-speed transfers File sharing, collaboration Transfer management, Scalable, multi-directional,for web, desktop and mobile and exchange applications monitoring and automation multi-node synchronization TRANSFER SERVERS High-speed file transfer servers for on premise, private, public, and hybrid cloud deployments FASP™ TRANSPORT Innovative, patented, highly efficient bulk data transport technology, unique and core to all Aspera products 4
    5. 5. TRENDSBig Data Explosion • 90% of data today file-based or unstructured • Mix of file sizes—but larger and larger files the normDiversity of IP Networks—Media, Bandwidth Rates, and Conditions • Variable bandwidth rates (slow to super-fast) • Bandwidth rates increasing—costs decreasing • Network media remains diverse (terrestrial, satellite, wireless) • Conditions vary—all networks prone to degradation over distanceGlobal Workflows—moving Big Data over WANs • Teams are geographically dispersed • Over distance, network conditions degrade • Contemporary TCP acceleration solutions not designed for big data transfer and replicationCloud Computing Grows Up • Amazon Web Services (AWS) S3 cloud storage – 2010: 262 billion objects, 2012: 905 billion objects • More choices: Microsoft Azure, OpenStack, HP Cloud • No longer a niche – Netflix (transcoding), MTV (global video distribution), BGI (genomic sequencing) 5
    6. 6. CHALLENGES WITH TCP AND ALTERNATIVE TECHNOLOGIESDistance degrades conditions on all networks • Latency (or Round Trip Times) increase • Packet losses increase • Fast networks just as prone to degradationTCP performance degrades with distance • Throughput bottleneck becomes more severe with increased latency and packet lossTCP does not scale with bandwidth • TCP designed for low bandwidth • Adding more bandwidth does not improve throughputAlternative Technologies • TCP-based - Network latency and packet loss must be low • Modified TCP - Improves on TCP performance but insufficient for fast networks • UDP traffic blasters - Inefficient and waste bandwidth • Data caching - Inappropriate for many large file transfer workflows • Data compression - Time consuming and impractical for certain file types • CDNs & co-lo build outs - High overhead and expensive to scale 6
    7. 7. BIG DATA CLOUD STORAGE CHALLENGE 7
    8. 8. STANDARD SOLUTION – MULTI-PART UPLOAD 8
    9. 9. FASP™: HIGH-PERFORMANCE TRANSPORTMaximum transfer speed • Optimal end-to-end throughput efficiency • Transfer performance scales with bandwidth independent of transfer distance and resilient to packet lossCongestion Avoidance and Policy Control • Automatic, full utilization of available bandwidth • On-the-fly prioritization and bandwidth allocationUncompromising security and reliability • Secure, user/endpoint authentication • AES-128 cryptography in transit and at-restLow Overhead • Less than 0.1% overhead on 30% packet loss • High performance with large files or large sets of small filesResulting in • Transfers up to thousands of times faster than FTP • Precise and predictable transfer times • Extreme scalability (concurrency and throughput) 9
    10. 10. FASP 3 – UNIVERSAL HIGH-SPEED DATA TRANSPORT FILE SIZE INDEPENDENT Maximum transfer speed, optimalbandwidth utilization and maximum I/O throughput on any storage platform ALL PARADIGMS & DEPLOYMENT MODELS regardless of number or size of files fasp 3 Transfer, replicate or synchronize your data in all types of scenarios: one-to-one, hub and spoke, DISTANCE INDEPENDENT unidirectional and multi-directional INFRASTRUCTURE AGNOSTIC Locate your big data anywhere and move it seamlessly with high-speed, secure transfers CLOUD HYBRID ON PREMISE 10
    11. 11. ASPERA ON DEMAND HIGH SPEED DATA INGESTWITH DIRECT-TO-CLOUDCloud 11
    12. 12. ASPERA ON DEMAND AVAILABLE ON AMAZON WEB SERVICES AND WINDOWS AZURETransfer Servers – fasp servers as VM images for high speed transfer with cloud storage. • Direct integration with Amazon S3 and Windows Azure BLOB object storage for line speed ingest and distribution • Offers unlimited scale out with additional transfer server instances. • Flexible Storage Options – Choose between local, Elastic block or Cloud storage (e.g. S3 / Azure Blob) • Fast, robust and secure - Automatic resume, encryption, encryption-at rest, private multi-tenant storage roots, and dynamic bandwidth control. • Fully interoperable with all Aspera clients. • Base transfer server, or Web-enabled application platform with support for Connect browser plug-in for SDK integration with 3rd party cloud applications.Web Applications – Add-ons to the base Transfer Server (AWS Only) • Aspera Shares –Multi-node file ingest and sharing, provides access to content across any location (on cloud, other clouds, or on-premise) with powerful security and access model • Aspera faspex – Global Person-to-person file delivery, collaboration, exchange and distribution • Perfect for Hybrid deployments: Easily Publish, Store, or Receive content on-premise or on cloud storageOptional Clients • Optional add-ons to extend the content ingestion and distribution to mobile devices and email clients • Supports Faspex iOS Client, Outlook Plug-in, Cargo Automatic Downloader, and Mobile UploaderLicensing and Availability • Tiered usage (up to 1PB a month) based on GB transferred; No bandwidth caps, no user counts, no limit on number of ―servers‖ (or ―instances‖) one can run • Month-to-month pay as you go, or annual and multi-year terms • Available now: http://cloud.asperasoft.com 12
    13. 13. ORCHESTRATOR OVERVIEWWeb-based application and SDK for creating and managing automated workflows, from simple fileforwarding, to complex process orchestration.Applications and Use Cases • Advanced contribution and automation • High volume processing and transformation • Ad ingest and insertion for video-on-demand • End-to-end content preparation and distributionFeatures and Benefits • Intuitive Web based graphical workflow designer • Real time monitoring of active workflows • Open architecture for full customization • Unattended and interactive workflows, with ad hoc and recurring (scheduled) execution • Extensive and growing library of plug-ins for 3rd party product integration • Highly scalable in support of the most demanding file-based workflows – on promise, on cloud, or hybrid • Integration with the Aspera high-speed file transfer environment and Aspera Console for reporting 13
    14. 14. OPEN PLATFORM 3RD PARTY LIBRARY FREE TO ORCHESTRATOR USERS Database / Stores Antivirus Transcoding Ad Insertion & Media Management EmailMediaInfo FTP/SFTP SCPVideo Quality Control Encryption File Transfer ImageMagik Watermarking Image Manipulation Media Management IT Management
    15. 15. USE CASE: INTRA-CLOUD TRANSFERS ACROSS SAME OR DIFFERENT CLOUD INFRASTRUCTURETHE SOLUTION Node• Data migration from one region to fasp another or from one provider to another• Transfer database or application logs from one region to another for DR or Business Continuity fasp fasp Node Node US West US East 15
    16. 16. USE CASE: INGEST AND SHARING HYBRID ACROSS PUBLIC & PRIVATE CLOUDSTHE SOLUTION• Shares Web app transparently communicates with Aspera server Nodes and displays content in a single user interface• User browses authorized content across multiple shares• Independent high-speed data transfers to/from Datacenter, AWS S3, and Windows Client, NY, NY Azure BLOB, transparent to user Shares fasp fasp DMZ Node Node Datacenter, Emeryville, CA 16
    17. 17. USE CASE: PERSON-TO-PERSON HYBRID ACROSS PUBLIC & PRIVATE CLOUDS1. Login to faspex On Demand2. Remote browsing of remote storage (cloud or on premise)3. fasp high-speed upload to FoD and S34. faspex notification to recipient5. fasp high-speed download Direct-from-S3 faspex Person-to- Person fasp 4 HTTP – 1 multipart 3 Remote Storage Connect Connect On Premise or Browser Browser On Cloud fasp Plug-in Plug-in AWS 2 S3 5 Ireland Browser, San Diego Datacenter, NY Browser, London 17
    18. 18. CUSTOMER EXAMPLE: CLOUD-BASED ENCODINGUltimate Fighting Championship® (UFC®) is the world’s leading promoter of mixed martial arts (MMA), with programming broadcast tohalf a billion homes throughout 150 countries.Challenge: Transferring high-resolution video content from venue to host site in the cloud for scale-out transcoding HTTP – fasp multipart 2 3 Aspera Connect Connect Server browser plug-in running on EC2 Parallel Transcoding 14 EC2 instances: 3 min 1 4 Herndon, VA THE SOLUTION 1. Video Broadcast Capture 2. High-speed upload of content directly into AWS S3 3. Transfer completion triggers parallel transcoding in the cloud and ` device-specific videos are saved to S3 4. Using AWS CloudFront, content is delivered to viewers’ devices 18
    19. 19. DEMO AT ASPERA STAND K09: END-TO-END WORKFLOW INGEST, TRANSFER, DISTRIBUTE AND ARCHIVE GLOBALLY, IN MINUTES THE SOLUTION AUTOMATE 1. Content is transferred and ingested to an on-premise Aspera server 2. Aspera high-speed transfer Direct-to-S3 with Aspera On Demand 3. Multiple parallel transcoding jobs, with output stored back to S3 4. Faspex packages are created, sent and downloaded by the customer Aspera Aspera 5. Media files are archived to Azure BLOB or AWS S3 / Glacier Console Orchestrator 6. Entire process is MINUTES, works GLOBALLY, and is SECURE BLOB DMZ Media Customer 3 Transcoding Service 4 5 FaspexMedia Company On Demand Aspera Node 1 S3 Glacier Aspera Node 2 INGEST TRANSFORM DISTRIBUTE ARCHIVE
    20. 20. HYBRID WORKFLOW - COMBINES ON-PREM AND ON CLOUD 1. Ingest original content to on-premise Aspera Server (and trigger workflow) 2. Run MediaInfo plug-in to extract video details 3. Notify Operator of ingestion availability and present options for transcoding on-premise, on- cloud, and archive a) Transcode in the cloud (Zencoder.com or other) b) Transcode on premise (ffmpeg or other) 4. Transcode and publish files to faspex (S3-S3 transfer) or on-premise to S3 transfer 5. Received files are downloaded by faspex client (Cargo or Connect) 6. Archive original video to alternate cloud for long-term storage 20
    21. 21. STEP 1: INGEST AND TRIGGER WORKFLOW 1 GB high-speed transfer globally in under 30 secondsIngest original content to on-premise Aspera Server(triggers start of workflow) 21
    22. 22. STEP 2: EXTRACT VIDEO DETAILS USING MEDIAINFOIngested content is stored on-premise – ingestdirectory is monitored by Orchestrator, video detailsare automatically extracted using MediaInfo Plug-in 22
    23. 23. STEP 3: SELECT ON-PREMISE OR ON-CLOUD TRANSCODINGSelect option for transcoding on-premise, on-cloud Select option for post-transcode archive(operator or programmatic) 1. On-cloud (Azure or AWS S3 / Glacier)1. Transcode in the cloud (Zencoder.com or other) 2. On-Premise2. Transcode on premise (ffmpeg or other) 23
    24. 24. STEP 4: TRANSCODE AND PUBLISH FILES TO FASPEXTranscode job completes, and output files are published torecipient using faspex APIs (running on-premise or on-cloud) 24
    25. 25. STEP 5: GLOBAL DISTRIBUTION TO CLIENT IN MINUTESReceived files are downloaded by faspex client at high-speed with encryption in transit and at-rest:1 GB in 41 seconds (Cargo automatic download or user-initiated with Connect browser plug-in) 25
    26. 26. STEP 6: ARCHIVE TO AZURE 26
    27. 27. USE CASE: AUTOMATED END-TO-END WORKFLOW ACROSS HYBRID ACROSS PUBLIC & PRIVATE CLOUDS THE SOLUTION AUTOMATE 1. Content is transferred and ingested to an on-premise Aspera server 2. Aspera high-speed transfer Direct-to-S3 with Aspera On Demand 3. Multiple parallel transcoding jobs, with output stored back to S3 4. Faspex packages are created, sent and downloaded by the customer Aspera Aspera 5. Media files are archived to Azure BLOB or AWS S3 / Glacier Console Orchestrator BLOB DMZ Media Customer 3 Transcoding Service 4 5 FaspexMedia Company On Demand Aspera Node 1 S3 Glacier Aspera Node 2 INGEST TRANSFORM DISTRIBUTE ARCHIVE
    28. 28. LEARN MORE AT CLOUD.ASPERASOFT.COM 28
    29. 29. THANK YOU FOR JOINING! Michelle Munson Andrea Di Muzio Aspera President and CEO Aspera Sr. Solutions ArchitectFOR MORE INFORMATION ON ANY ASPERA PRODUCT, PLEASE CONTACT: sales@asperasoft.com

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