3. “IMTENAN is your all natural
healthy lifestyle destination”
•Healthy Natural products
store
•Imtenan is your natural
healthy lifestyle destination.
•Imtenan provides you with
•100% high quality natural
products serving & satisfying
all your health needs

4. Open Flag stores and
update store look and
locations
2010 / 2011 Actions

5. Flag store
Model L

9. Local shop
Model M

13. Mall Booth
Model S

17. invoice/ day
Number Of Customers Daily ً‫ا‬‫يومي‬ ‫الفواتير‬ ‫عدد‬ ‫متوسط‬
2009
‫نسبه‬
‫االتطوير‬
2010‫التط‬ ‫نسبه‬‫ور‬2011‫التط‬ ‫نسبه‬‫ور‬
20345%29344%42746%
Year Branch No. Average daily
sales
Growth %
2009 13 23,508
2010 15 32,854 40%
2011 19 47,815 46%

18. Sales/ Year (le)
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
2009 2010 2011
8,565,982
12,332,459
16,126,056
Sales
Sales

19. Sales/ Year (le)
Year Sales Sales
growth %
2009 8,567,991
2010 12,334,469 33%
2011 16,128,067 23%

20. Update Product Range
2010 / 2011 Actions

25. Average products daily/ Category
CATEGORY
average products sold daily
20092010Growth %2011Growth %
Bee Products33543229%54326%
Natural supplements27232018%51561%
Herbal medicine128267110%47979%
Healthy food33964590%477-26%
Natural body care2563150%282346%
TOTAL1099172757%229533%

26. Yearly sales ( le) / Category
CATEGORY
2,0092,010Growth2,011Growth
Bee Products4,854,7227,189,32148%8,986,30325%
Natural supplements2,562,6283,110,44621%4,443,53143%
Herbal medicine338,883638,64488%1,013,24859%
Healthy food641,4591,026,60860%1,125,43910%
Natural body care168,291367,440118%557,53552%
TOTAL8,565,98212,332,45944%16,126,05631%

27. Product portfolio 2009 – 2011
Categories200920102011Growth % 2 years
Honey798685
Herbs9711781
Health foods547278
Cosmetics467596109%
Food supplement
47
5178
66%
total product no.
323401
418

28. Start organized
communication
efforts
2010 / 2011 Actions

30. Branding

31. Build capabilities
for growth
2010 / 2011 Actions

32. Own our production facility

33. Factory cont.

34. Production capabilities
growth / category 2009 - 2012
start of 20122009
% in
salesProcessing and packing lines
outsourceoutsource55.0%honey processing line
in houseoutsource10.0%honey based supplements processing line
in house in 2
monthoutsource7.0%herbal tea line
in houseoutsource5.0%herbal extraction line
in house in 6
monthoutsource3.0%oil pressing and packing line
outsourceoutsource3.0%natural soap line
sorting and packing lines
in housein house4.0%Dry food sorting and packing line
in housein house10.0%powdered supplements packing line
in housein house3.0%loose herb packing line
42.0%17.0%% of products produced in house

35. Invest In People
Year Employees
number
Grow in
number of
employees
Salaries
budget
Growth in
salaries
budget %
2009 90 1,074,577
2010 110 22% 1,318,995 23 %
2011 159 45% 2,114,875 60 %

36. 2012 target
growth 60%