1. JUICE OVERVIEW - KUWAIT
Population (excl. Age 0-4) Population%
2,437,572 91%
Avg
Servings/day/Head
Market Size -
Servings
Per Capita
Conumption/Year
Serving Size Market Size - Liter CPG Tetrapack %
CPG Tetrapack
Share - Liter
CPG Tetrapack
Share - KD
Juice 1.49 545 200.0 0.37 326,296,894 27.5% 89,727,400 25,662,036
$ Liter %
Total Juice Nectar & Still Drink (JNSD) Market 34,892,200 89,727,400 100%
Still Drink 47,727,400 53%
Juice Nectar 41,999,500 47%
Total Juice Nectar & Still Drink (JNSD) Awal SUNKIST ABC RANI KDD Others Total
FM 2008 0.9 3.5 13.2 16.6 31.5 34.3 100
DJ 2008 0.6 3.9 11.3 16.6 33.8 33.8 100
ON 2007 0.6 4 10.7 15.6 35.7 33.4 100
AS 2007 0.5 4.3 10.6 16 36.9 31.7 100
JJ 2007 0.7 4.4 10 16.5 36.5 31.9 100
AM 2007 0.6 4.5 9.8 16.5 36.8 31.8 100
Avg Market Share% 0.7 4.1 10.9 16.3 35.2 32.8 100
Avg Market Share - Liters 583,228 3,678,823 9,810,196 14,625,566 31,584,045 29,445,542 89,727,400
Still Drinks (SD) Awal ABC SINKIST KDD RANI Others Total Section%
FM 2008 0.8 5.6 7.7 11 44.7 30.2 100
DJ 2008 0.6 4.9 8.1 12.6 43.6 30.2 100
ON 2007 0.5 5 8.6 14.1 41.9 29.9 100
AS 2007 0.5 5 9.4 14.6 43.6 26.9 100
JJ 2007 0.6 5 9.6 14.8 42.8 27.2 100
AM 2007 0.7 5 9.6 15.1 42.4 27.2 100
Avg Market Share% 0.6 5.1 8.8 13.7 43.2 28.6 100
Avg Market Share - Liters 294,319 2,426,143 4,215,920 6,538,654 20,602,328 13,650,036 47,727,400 53%
Juice Nectar (JN) Awal NADEC ALMARAI ABC KDD Others Total Section%
FM 2008 1.3 5.7 8.2 24.2 35.2 25.4 100
DJ 2008 0.8 5.4 7.8 19.6 41.8 24.6 100
ON 2007 0.8 5.2 7.3 17.6 44.5 24.6 100
AS 2007 0.7 5.6 6 16.9 45.9 24.9 100
JJ 2007 1 4.8 6.4 16 47.4 24.4 100
AM 2007 0.8 4.6 7.1 15 48.2 24.3 100
Avg Market Share% 0.9 5.2 7.1 18.2 43.8 24.7 100
Avg Market Share - Liters 377,996 2,190,974 2,995,964 7,650,909 18,409,781 10,373,877 41,999,500 47%
JUICE NECTAR & STILL DRINK FORECASTS LACNOR
Avg Market Share% 5.0
Avg Market Share - Liters 4,486,370
Quarterly Sales 1,121,592.50
BREAKDOWN
% Liters Packs Cartoons
Suggested R. Price -
KD
ESSENTIAL Grade 1 - (1 literx12) 12 134,591 134,591 11,216 0.430
ESSENTIAL Grade 2 - (1 literx12) 2 22,432 22,432 1,869 0.480
ESSENTIAL Grade 1 - (180 mlx32) 18 201,887 36,340 1,136 0.180
ESSENTIAL Grade 2 - (180 mlx32) 2 22,432 4,038 126 0.190
ESSENTIAL Junior Grade 1 - (125 mlx40) 8 89,727 11,216 280 0.085
DRINK Kido - (125 mlx40) 6 67,296 8,412 210 0.075
DRINK Sunny - (1 literx12) 11 123,375 123,375 10,281 0.380
DRINK Melco - (1 literx12) 11 123,375 123,375 10,281 0.415
DRINK Melco - (250 mlx27) 10 112,159 28,040 1,039 0.130
Super Fruits - (1 literx12) 9 100,943 100,943 8,412 0.415
Super Fruits - (250 mlx27) 11 123,375 30,844 1,142 0.160
100 1,121,593 45,993