In this edition you will learn about our work for eBay, Microsoft Developers Conference and Energy Micro. We share our successful participation in Embedded World and present some improved services.

1. Mjølner Informatics A/S Finlandsgade 10, DK-8200 Aarhus N +45 70 27 43 43 www.mjolner.dk info@mjolner.dk
MEETING eBay USERS ON EVERY PLATFORM
GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION
TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT
WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE
WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE
1st
Quarter 2013
“PARTNERING UP WITH MJØLNER
WAS A NATURAL STEP FOR US”
Lars Lynggaard, Head of C2C Technology, eBay DK

2. EDITORIAL
VERSATILITY IS OUR
BREAD AND BUTTER
UPDATE
Technology is a tool. If a tool does not fulfill its purpose,
it becomes worthless. This is an overt truth, but one that
is becoming harder and harder to live by as the world of
technology expands.
While this poses immense challenges for many companies,
it is the bread and butter of Mjølner.
Versatility is of the utmost importance when our techno-
logical tools are created. As a business in today’s techno-
logy landscape, you need to be present across all platforms.
This requires skills in everything, from iOS to Windows
Phone and Android, and from HTML 5 to embedded solu-
tions. This is what we are here for - to help you reach your
potential.
In this issue, you will learn how our design and develop-
ment of eBay’s iPad and Android apps helped them beat
their competitors at the finish line. We will share the bene-
fits of our unique technology, TouchGFX, and how it added
value to Energy Micro’s low energy microcontrollers. Also,
you’ll be able to read about our facilitation of knowledge
sharing at Microsoft’s Development Conference by means
of a Windows Phone 8 app.
Finally,thisissuepresentsMjølner’snewconsultancyservices.
These services have emerged from a business-driven process
where we tested and utilized our company philosophy.
For Mjølner, this means putting our customers first.
Best Regards,
Jørgen Lindskov Knudsen, CEO

3. According to Thomas Jensen, Senior Product Manager of
Mobile at eBay Denmark, the new mobile apps have already
become massive successes.
Just before Easter, an Android app for dba.dk, and an iPad app
for Bilbasen.dk, were released. eBay is expecting the apps to
be used by approximately 160.000 users. You can currently
see commercials for the iPad app on Danish national TV.
The Best Car Search Tool in the World
The fruits of the eBay/Mjølner collaboration are also being
noticed outside Danish borders. The app for Bilbasen.dk
received great reviews at the international eBay-Motors
summit.
We were very proud to present the app and the positive feed-
back was overwhelming. My colleagues agreed that our car
searching tool for iPad, provides one of the best user experi-
ences in the world!
– Morten Heuing, General Manager, eBay DK.
ThedevelopmentanddesignoftheseappsfollowedMjølner’s
well-proven process, created to bring every question and
challenge to the surface, placing the user at the center of
attention.
BEING A SERIOUS CONTENDER
IN TODAY’S MOBILE MARKET
CALLS FOR PRESENCE ON SEVERAL
PLATFORMS. FOR eBay, WE WERE
THE NATURAL PARTNER IN
MEETING THIS CHALLENGE.
In December 2012 eBay contacted Mjølner. They needed help
developingappsfortheirDanishbrandsBilbasen.dkanddba.
dk. Easter is the time of the year when most used cars are
sold and bought in Denmark, making this a crucial deadline.
Partnering up with Mjølner was a natural step for us. We
have worked with them before and their agile team made us
confident that they would deliver platform specific, high
quality products, on time.
– Lars Lynggaard, Head of C2C Technology, eBay DK.
More Platforms Equal More Work
During the last years, the use of mobile devices has exploded.
This dramatically increases the importance of being present
on several platforms.
Android is a particularly challenging platform as the many
supported devices differ in screen resolution and interaction
possibilities. This makes the development of Android apps a
complex and time-consuming process.
eBay’s users generate all content and thereby profit, placing
them at the heart of eBay’s business. To meet the needs of
an extremely diverse and wide-ranging user group, conve-
nience is key.
We have made the strategic choice of specializing in one
platform in-house. By delegating other projects to Mjølner,
we are able to beat our competitors at the finish line,
putting out products on a variety of platforms simulta-
neously, leaving no customer behind.
– Lars Lynggaard, Head of C2C Technology, eBay DK
MEETING eBay USERS
ON EVERY PLATFORM
CASE
BY DELEGATING PROJECTS TO
MJØLNER, WE ARE ABLE TO BEAT
OUR COMPETITORS
Lars Lynggaard, Head of C2C Technology, eBay DK
“

4. CASE
MY COLLEAGUES AGREED
THAT OUR CAR SEARCHING TOOL
FOR IPAD, PROVIDES ONE OF
THE BEST USER EXPERIENCES
IN THE WORLD!
Morten Heuing, General Manager, eBay DK
“

5. INNOVATION IS VITAL TO
MAINTAINING YOUR COMPETITIVE
ADVANTAGE IN TODAY’S
FIERCE MARKETPLACE.
The benefits of innovation are endless. By innovating, we take
the future into our own hands, actively creating the consumer
needs of tomorrow. Our ability to innovate makes us able to
move first and leave our competitors scurrying to catch up.
This is a realization of many businesses today, and the ways of
workingwithinnovationarenumerous.AtMjølner,weswearby
an effective and iterative process with a strong focus on trial-
and-error. We wholeheartedly subscribe to the saying:
Fail early, fail cheaply.
A Lightweight Process with Great Impact
Mjølnergaveacasepresentationatthe600minutesofInnova-
tion and Product Development Conference. The feedback from
the many R&D and Innovation Managers in the audience made
it clear that user-driven innovation is in high demand.
GETTING AHEAD THROUGH
CUSTOMER-DRIVEN INNOVATION
In the latest issue we told the story of how Mjølner and Linak
teamed up to develop a new patient panel concept.
This is one of many examples of how Mjølner facilitates
user-driven innovation processes based on our customers’
intricate knowledge of their fields and markets. Our process is
designed to be effective, exploratory, and lightweight.
By treating the process not as the way toward a final product,
butasaninnovationproject,weareabletoachievemuchmore,
in much less time, at a fraction of the cost.
– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.
We deliver an efficient process focused on results and the
systematization of existing knowledge and ideas within your
company. Every process is based on a strong partnership with
our client.
Find out More by Contacting:
Christina Dencker Orehøj Kjærgaard, UX Manager
+45 41 95 36 08
cdk@mjolner.dk.
SERVICE

6. MJØLNER PARTICIPATED IN
THIS YEAR’S EMBEDDED WORLD
EXHIBITION WITH OUR NEW
TECHNOLOGY, TouchGFX.
THE REACTIONS FROM ALL OVER
THE WORLD WERE NOTHING SHORT
OF EXCEPTIONAL.
Embedded World is the world’s largest conference on em-
bedded technology, sporting no less than 8681 exhibitors.
Here innovations, trends, and new products are presented
by leading companies within the business.
Together with Glyn, EBV Elektronik, and Energy Micro, we
demonstrated our new TouchGFX technology, receiving an
impressive response.
It was amazing to see developers from all over the world line
up to experience our demo applications. Our unique product
allows a smartphone feel on ultra-low power platforms.
This creates infinite potential. It is a thrilling prospect for
many businesses.
– Jørgen Mygind, Account Manager, Mjølner.
The Benefits of TouchGFX
Through a strong focus on memory usage optimization,
TouchGFX delivers great looking graphics with a minimal
RAM-usage.
Furthermore, TouchGFX provides a range of widgets, from
buttons to images, text areas, and scrollable lists, for use
in applications.
Only the general functionality of widgets is included in the
framework. This allows customers to achieve exactly the
aesthetic appearance they desire.
Learn more at TouchGFX.com
TouchGFX RECEIVES
INTERNATIONAL ACKNOWLEDGEMENT
A Value-Adding Technology
The benefits of TouchGFX have proven to be perfect for
Energy Micro’s low energy ARM Cortex-M3 microcontroller
family. With the TouchGFX technology, Energy Micro provides
the best combination of energy efficiency and high graphic
quality.
Energy Micro’s customers now have a clear advantage, as
TouchGFX enables them to create sophisticated, responsive
GUIs while maintaining a very low energy consumption.
Now, with TouchGFX we’ve shown what can be done using
our EFM32 Cortex-M3 MCU, enabling cutting-edge product
designs that continue to provide our customers with low-cost,
low-energy solutions.
– Andreas Koller, VP of Worldwide Sales, Energy Micro.
Based on TouchGFX and our experience with most ARM
processors, Mjølner has become an official Energy Micro
EFM32 Design Partner. Moreover, Mjølner is also offering
graphic solutions for most of the industry standard micro-
controllers, screen sizes, and operating speeds.
At Mjølner, we build partnerships with our clients,
focusing not only on their immediate needs, but also
on the long-term relationship. This is to ensure that
ourclients’integrityismaintainedandthattheirvalues
are clearly present throughout our collaboration. With
TouchGFX,thisbecomesapossibilityforallclients.
WITHTouchGFXWE’VESHOWN
WHATCANBEDONEUSINGOUR
EFM32CORTEX-M3MCU
Andreas Koller, VP of Worldwide Sales, Energy Micro
“
CASE

7. WINDOWS PHONE APP FOR
MICROSOFT’SDEVELOPERCONFERENCE
MJØLNER IS ONE OF THE FEW
COMPANIES THAT ALREADY
MASTER THE CHALLENGE OF
WINDOWS PHONE APPS. THE
LATEST PROOF OF THIS IS THE
OFFICIAL APP FOR THE DANISH
DEVELOPER CONFERENCE 2013.
The Danish Developer Conference (DDC) is Microsoft’s lead-
ing conference in Denmark, focusing on the recent techno-
logiesofMicrosoft’svariousplatforms.Theaimistoeducate
and inspire developers, software architects, and IT startups.
Touch and Register
At the heart of DDC is the sharing of knowledge. Through
the event, participants gain insight into the latest trends
concerning Windows Phone, Windows 8, Web and Net & Tools.
To support the flow of knowledge and information, Mjølner
designed and developed DDC’s Windows Phone 8 app:
The app made novel use of NFC technology to allow easy
registration for specific sessions. You simply touch the pho-
ne to a poster and there you go.
– Frederik Winstrup Johansen, Software Architect, Mjølner.
Having registered, participants were able to rate the sessi-
on and share insights trough live-chatting. Registerring also
allowed access to session content and additional information
about the speakers.
Accelerate Your Windows Phone App Development
In addition to the conference app, Mjølner also gave
a presentation on developing for the Windows Phone
platform. Here, Frederik Winstrup Johansen focused on the
benefits of designing a rudimentary Windows Phone app
as the starting point of creating a family of apps.
This year’s DDC took place in Horsens on the 2nd
of April and
in Copenhagen on the 4th
of April.
You can find the DDC Windows Phone 8 app in the the
Windows Phone Store.
CASE
“THE APP MADE NOVEL
USE OF NFC TECHNOLOGY TO
ALLOW EASY REGISTRATION
FOR SPECIFIC SESSIONS
Frederik Winstrup Johansen, Software Architect, Mjølner

8. WE ARE EXPANDING OUR
ON-SITE CONSULTANCY SERVICE
SERVICE
WITH OUR NEW SERVICE
MJØLNER MEETS THE COSTUMER
DEMAND FOR HIGHLY COMPETENT,
ON-SITE CONSULTANTS
ALL OVER DENMARK.
In our efforts to continuously adjust to the needs of our
customers, we are expanding our service portfolio. Mjølner
now offers the flexibility of on-site consultants, ready to
contribute to your development projects with the renowned
Mjølner quality.
The service is based on an open and competitive business
model, providing a value-for-money solution to all our
customers. All consultants have a high level of competence
and Mjølner ensures that the quality lives up to our high
standards.
With our skilled and knowledgeable on-site consultants,
Mjølner now offers all customers the opportunity to profit
from a close and value-adding partnership.
– Brian Gottorp Jeppesen, CSO, Mjølner.
Our on-site consultants offer expert competencies within
software, infrastructure, architecture, project management,
quality assurance, test, and verification. The price of our
services is highly competitive and we go out of our way to
find the most competent consultant for your project.
Contact us to learn more:
Brian Gottorp Jeppesen, CSO
+45 41 95 36 26
brj@mjolner.dk
MJØLNERNOWOFFERSALL
CUSTOMERSTHEOPPORTUNITYTO
PROFITFROMACLOSEAND
VALUE-ADDINGPARTNERSHIP
Brian Gottorp Jeppesen, CSO, Mjølner
“