2. 2THE VERY GOOD FOOD COMPANY
FORWARD-LOOKING INFORMATION
This presentation contains forward looking statements, within the meaning of applicable securities laws in Canada, that relate to the
The Very Good Food Company’s (“VGF”) current expectations and views of future events.
Statements containing forward-looking information are not historical facts but instead represent management’s expectations,
estimates and projections regarding future events or circumstances. Forward-looking information contained in this presentation and
other forward-looking information are based on our opinions, estimates and assumptions in light of our experience and perception of
historical trends, current conditions and expected future developments, as well as other factors that we currently believe are
appropriate and reasonable in the circumstances. Despite a careful process to prepare and review the forward-looking information,
there can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Although we have
attempted to identify important risk factors that could cause actual results to differ materially from those contained in
forward-looking information in this presentation, there may be other risk factors not presently known to us or that we presently
believe are not material that could also cause actual results or future events to differ materially from those expressed in such
forward-looking information in this presentation. There can be no assurance that such information will prove to be accurate, as actual
results and future events could differ materially from those anticipated in such information. Accordingly, readers should not place
undue reliance on forward-looking information, which speaks only as of the date made. The forward-looking information contained in
this presentation represents our expectations as of the date of this presentation or the date indicated, regardless of the time of
delivery of the presentation. However, we disclaim any intention or obligation or undertaking to update or revise any forward-looking
information whether as a result of new information, future events or otherwise, except as required under applicable securities laws in
Canada.
3. Forward looking statements are based on certain assumptions and analyses made by VGF in light of the experience and
perception of historical trends, current conditions, and expected future developments and other factors it believes are
appropriate, and are subject to risks and uncertainties. Although we believe that the assumptions underlying these statements
are reasonable, they may prove to be incorrect, and we cannot assure that actual results will be consistent with these forward
looking statements. Readers should not place undue reliance on these forward looking statements. Whether actual results,
performance, or achievements will conform to VGF’s expectations and predictions is subject to a number of known and unknown
risks, uncertainties, assumptions, and other factors, including those listed in VGF’s Final Prospectus dated May 14th 2020
available on SEDAR at www.sedar.com (“The Prospectus”), which include: the VGF’s reliance on key personnel; the VGF’s ability
to protect and preserve its intellectual property; the impact of and risks associated with the ongoing novel coronavirus disease
(COVID-19) pandemic and other infectious diseases presenting as major health issues; the competitive and regulatory
environment in which VGF operates; VGF’s potential failure to establish its proposed facility in Vancouver; VGF’s failure to
expand its production capacity; the risk of disruption at VGF’s facilities or in its distribution channels including as a result of the
current COVID-19 pandemic; the VGF’s exposure to the price of raw materials; VGF’s expectations regarding consumer trends;
the VGF’s ability to manage the supply chain, including the limited number of suppliers of raw materials and the exposure to a
disruption in the supply of key ingredients including as a result of climate change; consolidation in the retail grocery store
sector; cybersecurity risks and VGF’s ability to protect customers' and suppliers' information; the effect of internet search
algorithms; VGF’s exposure to food safety and consumer health issues; the ability of VGF to maintain The Very Good Butchers
Brand and its reputation; risks associated with leasing; VGF’s ability to develop innovative products; the VGF’s ability to retain
current customers and/or recruit new customers; VGF may become a party to litigation; the VGF’s reliance on third parties for
shipping and payment processing VGF’s failure to meet its corporate social responsibility metrics; the speculative nature of
investment risk; the VGF’s history of losses and negative cash flow; VGF’s access to and requirements for additional financing to
fund future operations and expansion plans through equity or debt; VGF has not paid in the past and does not anticipate paying
dividends in the near future;global economic risk may impact consumer demand for VGF’s products; the market price of the
Common Shares may be adversely affected by stock market volatility; and the other factors discussed under "Risk Factors". All
of the forward-looking information contained in this presentation is expressly qualified by the foregoing cautionary statements.
Investors should read the entire Prospectus and consult their own professional advisors to ascertain and assess the income tax,
legal, risk factors and other aspects of their investment in the common shares.
3THE VERY GOOD FOOD COMPANY
4. 4THE VERY GOOD FOOD COMPANY
Our mission is to employ
plant-based food technology
to create low-processed products
that are delicious and maintain
a wholesome nutritional profile.
5. 5THE VERY GOOD FOOD COMPANY
MARKET DYNAMICS
● ‘Plant-based food sales see greatest gains yet as meat
shortage fears grow’. Fortune May 15, 2020
● ‘Demand for meatless meat is skyrocketing during the
pandemic’. Vox May 5, 2020
● ‘Canadians hungry for meat alternatives amid Covid-19
fears’. BNN May 1, 2020
Estimated Global Plant-Based
Meat Market*
* Plant Based Foods Association, 2018 Retail Sales Data for Plant-Based Foods
** Reports and Data, Plant-Based Meat Market to Reach USD 30.92 Billion by 2026, October 14, 2019, page 1
Expected
14.8% CAGR**
$10B
$30.92B
2026 Projected
2018
6. 6THE VERY GOOD FOOD COMPANY
OUR COVID-19 WORLD
Restaurant and Retail Business
Our Victoria restaurant and retail Butcher Shop have
been impacted by Covid-19 at this time.
Wholesale Business
Our wholesale business to premium grocery partners is
experiencing strong demand and sales growth due to our shift
in focus and to Covid-19.
eCommerce Business
Our eCommerce sales are exceeding plan due to our shift
in focus and to Covid-19.
1
2
3
7. 7
● Proven demand in eCommerce, wholesale, restaurant, & retail
● Sustainable, rapid revenue growth in eCommerce channel
● Strong, social media presence resonating with target customers
● 50+ wholesale customers on wait list
● Q2 2019: Launched R&D Division led by Celeste Trujillo (Daiya)
● 2019 sales of $915,907 at a weighted average price of $16/lb.
● Victoria production capacity increased to 390,000 lbs./ year
● Max. production capacity for Victoria up to 1,375,000 lbs./ year*
● Q1 2020: Secured location 2 in Vancouver for a multi-use facility
● Max. production capacity for Vancouver up to 5,000,000 lbs./ year*
THE VERY GOOD FOOD COMPANY
*Projected Full Capacity Production by VGFC Process Engineering Consultant
SNAPSHOT OF A
COMPANY WELL
POSITIONED
FOR GROWTH
8. 8THE VERY GOOD FOOD COMPANY
Note: Sales figures from January - April 2020 are unaudited and include unearned revenue for online sales processed and paid for but not yet shipped to customers.
SALES HISTORY
THE VERY GOOD FOOD COMPANY
9. 9THE VERY GOOD FOOD COMPANY
HIGHLIGHTS
INDUSTRY POSITIONING
VGF is vertically integrated combining proven R&D and
manufacturing know-how with an appealing consumer
retail Brand.
STRATEGIC APPROACH
VGF is building a global brand focused on low processed,
wholesome, natural (and organic when available)
plant-based foods.
COMPANY FOUNDATION
VGF is well-positioned for growth with experienced
leadership & Board, clean capital structure, and significant
insider ownership.
1
2
3
10. 10THE VERY GOOD FOOD COMPANY
INDUSTRY
POSITIONING
● VGF was founded on a vegan chef’s vision to
develop a collection of healthy, tasty, and
appealing plant-based food alternatives.
● Proprietary recipes use natural (and organic
when available) ingredients including various
beans, vegetables and/or fruit, flavourings,
natural juices, mustards, vital wheat gluten,
herbs and spices.
11. 11THE VERY GOOD FOOD COMPANY
INDUSTRY
POSITIONING
● We DO NOT create highly processed food products
● We only use natural ingredients and avoid the use of
additives that some major producers are using
● We provide clean, healthy protein alternatives
matched to the growing global movement
away from animal-based foods
● There is growing concern to health impacts from
high-processing, animal, and additive use.*
* June 27, 2019 Montreal Gazette - Heart & Stroke - University of Montreal
Sept. 16, 2019 Forbes Online - Jenny Splitter Reports
12. 12THE VERY GOOD FOOD COMPANY
STRATEGIC APPROACH
● GOAL - focus & prove out a key product, then add
appealing and aligned options
● ACHIEVED - Under The Very Good Butchers brand
we’ve developed:
Brand Building • Quality Products
• The Very Good Burger
• The Smokin’ Burger
• The Very British Banger
• Smokin’ Bangers
• Ribz
• Steak
• Bacon
• Pepperoni
• Roast Beast &
Stuffed Beast
• Taco Stuff’er
• Cauli Wings
13. VERY BRITISH & SMOKIN’ BANGERS
PEPPERONI
13THE VERY GOOD FOOD COMPANY
VERY GOOD & SMOKIN’ BURGERS
CAULI WINGS
14. • Choices Markets
• IGA Stores
• Whole Foods Markets
• Thrifty Foods (Sobeys)
14THE VERY GOOD FOOD COMPANY
STRATEGIC APPROACH
● GOAL - use sales partnerships to drive customer
awareness, acquisition, and revenue scaling
● ACHIEVED - with recent production increases, we have
confirmed product placement with 112 partners,
including nationally-positioned
retailers:
Brand Building • Quality Partners
• Fresh St. Markets
• Red Barn Markets
• Specialty Natural Grocers
Specialty Natural Grocer
15. STRATEGIC APPROACH
Secured a Vancouver Marketing, R&D,
Restaurant, and Manufacturing Center
● In Q1 2020 we closed on a 10,400 sq.ft. premises
in high density, pedestrian-friendly area
● A blended R&D, manufacturing, and restaurant facility
creates a social and brand experience.
● GOAL - to significantly increase production capacity,
develop a R&D test kitchen, create an engaging food/drink
hub, and a social media event venue.
15THE VERY GOOD FOOD COMPANY
16. The Very
Good Food
Company Inc.
(British Columbia)
The Very
Good Butchers
Inc.
(British Columbia)
1218169 BC Ltd.
(British Columbia)
1218158 BC Ltd.
(British Columbia)
COMPANY FOUNDATION
VGF is well-positioned for growth with experienced leadership &
Board, clean capital structure, and significant insider ownership.
16THE VERY GOOD FOOD COMPANY
100%100%
100%
17. Mitchell Scott CEO
& Co-founder, Director
Mitchell has diverse business
experience with local and international
companies including business
development, marketing
& sales, team building, and
corporate administration.
17THE VERY GOOD FOOD COMPANY
• VGF was co-founded by a vegan chef and vegan business development executive
• VGF has added key management personnel in R&D, Operations, Process Engineering, Food Safety, and Administration
LEADERSHIP
Celeste Trujillo BSc, MSc
Associate Director of R&D
Celeste is a career food/nutritional
scientist with Daiya experience in
sustainable food development. Celeste
leads a team of professional food
scientists and product development
technician/s in our research and
development lab.
James Davison CRADO
& Co-founder, Director
James has been a professional chef for
+12 years in high end restaurants in
England & Canada. James designed
and developed all existing products for
VGB and inspires our R&D team.
Drew Bonnell MBA CFO
Director, Audit Committee
Drew is a career executive with
CEO/CFO experience in various public
& private companies. Drew has
provided executive and financial
consulting services to companies in
clean technology, real estate, and
consumer goods.
Dela Salem CGA CPA
Ind. Director, Audit Chair
Dela is professional accountant with +8
years of accounting experience with
private & US/CDN public companies
focusing on financial reporting,
regulatory compliance, internal control,
and corporate finance activities.
Sarah Hardy BComm, MBA
Ind. Director, Audit Committee
Sarah is a career executive
bringing +20 years business
development experience in
financial services, healthcare, &
professional services in both
private and public companies.
Brian Greenleaf
Chief Operating Officer
With a degree in Engineering physics and
experience in IT, Marketing, Business
Development, Financial
Management and Operations, Brian is committed
to finding solutions and getting the job done.
Most recently, as Director of Operations, he
played a key role in creating the world’s largest
medical marijuana company.
18. 18THE VERY GOOD FOOD COMPANY
SHARE CAPITALIZATION
Issued & Outstanding 73,140,717*
Founder Shares 27,433,333
Founder Percentage 38%
Fully Diluted
Warrants & Options 11,108,969
84,249,686
Founder Percentage 33%
* As of July 10, 2020
38%
Founder Ownership
19. 19THE VERY GOOD FOOD COMPANY
● Commenced with the pre-construction phase of
design/engineering to advance Vancouver Facility buildout
● R&D: continuous improvement and new product development
● Filed 3 unique trademark applications in Canada, the USA, and
the E.U.
● Commenced with the application process to become a
“Certified B Corp”*
● Continued focus on expansion including to other
markets such as the United States
CORPORATE ACTIVITIES
* Refers to Companies certified by B Labs, an independent nonprofit
organization committed to social/environmental rigor & transparency.
20. 20THE VERY GOOD FOOD COMPANY
HIGHLIGHTS
INDUSTRY POSITIONING
VGF is vertically integrated combining proven R&D and
manufacturing know-how with an appealing consumer retail
brand.
STRATEGIC APPROACH
VGF is building a global brand focused on low processed,
wholesome, natural (and organic when available)
plant-based foods.
COMPANY FOUNDATION
VGF is well-positioned for growth with experienced
leadership & Board, clean capital structure, and
significant insider ownership.
1
2
3
21. BUILDING AN ALL NATURAL
PLANT-BASED FOOD TECHNOLOGY
COMPANY
The Very Good Food Company Inc.
The Very Good Butchers Inc.
Mitchell Scott
Chief Executive Officer
mitchell@verygoodbutchers.com
Kevan Matheson
Investor Relations
+1 855-472-9841
invest@verygoodbutchers.com