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Larry Heaton
Chief Executive Officer
May 2023
5/19/2023 1
These materials have been prepared for informational purposes only in relation to Zomedica and are not, under any circumstances, to be construed as an offering of any securities for sale directly or indirectly in any province
or territory of Canada, in the United States or in the territories or possessions thereof. Prospective investors should not construe the contents of this presentation as legal, tax, financial, investment or other advice. Each
investor should make his own inquiries and consult his own advisors as to legal, tax, financial, investment and related matters concerning Zomedica and any investment therein. The information presented in this presentation
considered to be accurate; however, there is no expressed or implied representation or warranty as to the accuracy of any such information.​
Except for statements of historical fact, this presentation contains certain "forward-looking information" or "forward-looking statements" (collectively, "forward-looking information") within the meaning of applicable
securities law. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or
conditions "may" or "will" occur and include statements relating to our expectations regarding future results. Although we believe that the expectations reflected in the forward-looking information are reasonable, there can
be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in
whole or in part, as those set out in the forward-looking information.​
Forward-looking information is based on the opinions and estimates of management at the date the statements are made, including assumptions with respect to American and global economic growth, demand for the
Company's products, the Company's ability to produce and sell its products, the sufficiency of our budgeted capital and operating expenditures, the cost, adequacy and availability of supplies required for our operations, the
satisfaction by our strategic partners of their obligations under our commercial agreements, our ability to realize upon our business plans and cost control efforts and the impact of COVID-19 on our business, results, and
financial condition.​
Our forward-looking information is subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking information. Some
of the risks and other factors that could cause the results to differ materially from those expressed in the forward-looking information include, but are not limited to: uncertainty as to whether our strategies and business plans
will yield the expected benefits; uncertainty as to the timing and results of development work and verification and validation studies; uncertainty as to the timing and results of commercialization efforts, as well as the cost of
commercialization efforts, including the cost to develop an internal sales force and manage our growth; uncertainty as to our ability to successfully integrate and operate acquisitions, uncertainty as to our ability to supply
products in response to customer demand; uncertainty regarding the cost, adequacy and availability of supplies required for our operations; uncertainty as to the likelihood and timing of any required regulatory approvals, and
the availability and cost of capital; the ability to identify, develop and/or achieve commercial success for new products and technologies; veterinary acceptance of our products; competition from related products; the level of
expenditures necessary to maintain and improve the quality of products and services; changes in technology and changes in laws and regulations; our ability to secure and maintain strategic relationships; performance by our
strategic partners of their obligations under our commercial agreements, including product manufacturing obligations: risks pertaining to permits and licensing, intellectual property infringement risks, risks relating to any
required clinical trials and regulatory approvals, risks relating to the safety and efficacy of our products, the use of our products, intellectual property protection, risks related to the COVID-19 pandemic and its impact upon our
business operations generally, including our ability to develop and commercialize our products, and the other risk factors disclosed in our filings with the SEC and under our profile on SEDAR at www.sedar.com. Readers are
cautioned that this list of risk factors should not be construed as exhaustive.​
The forward-looking information contained in this presentation is expressly qualified by this cautionary statement. We undertake no duty to update any of the forward-looking information to conform such information to
actual results or to changes in our expectations except as otherwise required by applicable securities legislation. Readers are cautioned not to place undue reliance on forward-looking information.​
Forward Looking Statements
Zomedica.com
5/19/2023 2
Investment Highlights
Sources and Notes: (1) Global Market Insights.
Attractive Industry: Humanization of pets drives recession resistant market growth.
Differentiated Solutions: Innovative technology to improve care, practice workflow & customer economics
Manufacturing Efficiency: Producing strong gross margins of 70% in 1Q23 and supply chain reliability
Integration Track Record: 2022 PulseVet® & Assisi net revenue up 25% year-over-year, with a 405%
increase in sales to small animal veterinarians vs. 2021.
Growing Portfolio: Four product lines in active commercialization with an additional product line
anticipated to launch in 2Q23 with a U.S. Total Available Market of $3.8 billion.
Experienced Management Team: Start-up mentality focused on flawless execution
1Q23 Year over Year
Revenue Growth
45%
Gross
Margins
70%
Total Addressable
Annual Market
$2.5B
Exceptional Balance Sheet: $147.5M in cash and equivalents(2) with modest cash burn and nominal debt
positions Zomedica for additional organic and acquisitive growth. (2) (as of 3/31/2023)
Cash & Equivalents
on Hand
$147.5M(2)
5/19/2023
3
GLOBAL VETERINARY SERVICES MARKET
VALUED AT $97.3 BILLION IN 2020*
4
Veterinary services in
the US are projected to
surpass $62.2 billion in
2023.**
Therapeutic devices and
point of care diagnostics
are a key part of the Vet
Services segment.
© 2023 Zomedica Corp. and Zomedica Inc. All rights reserved.
SOURCE: * Grandview Research Veterinary Services Market Size 2021-2028; ** IBIS World
$62.2B
THE PANDEMIC SPARKED A WAVE
OF PET ADOPTIONS IN THE US
5
MORE THAN 23 MILLION AMERICAN HOUSEHOLDS
ADOPTED A PET DURING THE PANDEMIC.1
© 2023 Zomedica Corp. and Zomedica Inc. All rights reserved.
13%
6% 6% 1%
27%
27%
19%
12%
Gen Z Millennials Gen X Baby Boomers
Percentage of US Dog-Owning Households with 1 or more Dogs Under 2 Years Old2
(as of December 2021)
6 months to 2years
Less than 6 months
SOURCE: 1 - The American Society for the Prevention of Cruelty to Animals (ASPCA); 2 – IDEXX US Pet Parent Research Study (December 2021)
FOR PET OWNERS, THEIR PETS ARE NO LONGER
JUST COMPANIONS…
6
THEY’RE PART OF THE FAMILY
The percentage of pet owners that “agree” or “strongly agree” with
the following statements:
“My pet is part of my family”
95%
92%
SOURCE: The Human Animal Bond Institute (HABRI) Foundation pet owner survey (June/July 2021)
“Nothing would ever convince
me to give up my pet”
© 2023 Zomedica Corp. and Zomedica Inc. All rights reserved.
5/19/2023 5
Challenges our Customers face- “It’s Never Been Harder To Practice Veterinary Medicine
Labor, both DVM and staff are a critical issue causing
Veterinarians to work more than ever.
Source: Brakke Consulting survey, December 2022
Hours Worked per DVM was up 12.5% in 2022
• The business model of small animal vets has never been more
challenged.
• Diagnostics and therapeutic devices offset loss of RX
revenue.
• Improving the workflow is critical to vet and staff
satisfaction.
Source: Brakke Consulting Survey, December 2022
While valuations have decreased, many independent vets
still plan to sell their practice.
While pharmacy revenue remains important
Vet practices are losing out to online retail
on critical
chronic refills and parasiticides. (62% of Rx
Revenue)
• 66% of vets have online stores –but
major sites more convenient.
• Only 9% of practice Rx revenue from
online.
• 75% of vets believe outside Rx fills will
increase in 2-3 yrs
Source: AVMA
Assisi LOOP®
TRUFORMA®
Point of Care Diagnostics
PulseVet® Shock Wave System
TRUVIEW
Digital Microscopy Platform
VetGuardian™
Remote Pet Monitoring system
Zomedica Mission & Vision
8
Zomedica is bringing innovative
diagnostic and therapeutic
technology to Veterinarians to
improve the quality of care for the
pet, the satisfaction of the pet
parent, and the workflow, cash flow
and profitability of the practice.
Peter Donato
EVP & CFO
Larry Heaton
CEO
Adrian Lock
VP General Manager /VP Sales
Tony Blair
EVP & COO
Greg Blair
VP BD & Strategic Planning
Kristin Domanski
VP HR
Nicole Westfall
VP Marketing
Bill Campbell
VP Imaging Systems
Evan St. Peter
VP Technology Innovation
Ashley Wood, PhD
Vice President R&D
35+ Years of
Experience
30+ Years of
Experience
30+ Years of
Experience
30+ Years of
Experience
30+ Years of
Experience
25+ Years of
Experience
20+ Years of
Experience
30+ Years of
Experience
10+ Years of
Experience
Veteran Management Team with Decades of Experience
45+ Years of
Experience
Karen DeHaan-Fullerton
Chief Counsel & Corporate Secretary
20+ Years of
Experience
5/19/2023
9
Zomedica Growth by Acquisition
Deal Date Type Cost
Total Annual
Addressable
Market (TAM)
Cumulative
Annual
TAM
Y/Y
Growth
(thru 12/31/23)
TRUFORMA® March 2021 Launch $775M $0.78B +300%
PulseVet® October 2021
Stock
acquisition
$71M $150M $0.93B +31%
VetGuardian™ May 2022
Convertible
Notes
$2.75M $40M $.97B
Launched
January 2023
Revo2 /
TRUVIEW
July 1, 2022
Asset
acquisition
$6M (1) $1.3B $2.3B Launching 2Q23
Assisi July 15, 2022
Asset
acquisition
$18M(1) $210M $2.5B
Launched
July 2022
5/19/2023
10
(1) Reflects up front cash consideration, Revo2 included additional warrants and an earn out, while Assisi included additional warrants. Please see 8(k) for additional details.
US Total Addressable Market
PulseVet
$150M
TRUVIEW
$1.3B
Vet
Guardian
$40M
Assisi
$210M
TRUFORMA
$775M
Recurring Revenue
$600 - $24,000 per year
Capital Revenue
3,500- 30,000 per unit(1)
(1) TRUFORMA/TRUVIEW through the CAP program is currently available for no up-front investment.
Assisi Loop does not have a capital component; VetGuardian assumes 50% of Clinics will purchase 2 units
(1) Includes both equine only and mixed equine and small animal practices
30,000
Small Animal
&
4,450 Equine or Mixed
Practices(2)
$2.5B
5/19/2023 11
Total Addressable Market:
U.S. Annual Recurring Revenue
Total Addressable Market:
U.S. Capital Revenue
$1.3B
PulseVet
$1B
VetGuardian
$450M
Omnichannel Sales Strategy
Email Marketing
Public Relations
Custom Marketing and SEO
Web and Social Media
Print and Catalog Ads
Digital Advertising
Web & eMarketing Sales Conversions
Booth Updates
Traffic Drivers
Increased participation (80 shows)
Sponsorship and Branding
(40+ Presentations)
Field Sales Reps
Inside Sales Reps
Professional Services Veterinarians
Event and Conference Sales
International Sales Distributers
Ecommerce Direct to Consumer
Online Retailers
Animal Health Distributers
KOL CE Presentations
Professional Service Veterinarians
Webinars
Podcasts & Interviews
Disease State and Product Information
articles
Unified
Marketing
Campaigns
B2B & B2C
Tradeshow
Leverage
Multi-Channel
Sales Focus
Market
Development is
Key
5/19/2023 12
Critical Mass Infrastructure Economies of Scale Leverage
2023 National Sales Meeting
Current Global Sales Footprint
13
Zomedica CONFIDENTIAL : For Internal Use Only
UXR
Western Drug Distribution Center
Holistic Veterinary Solutions
(Canada)
Rebound Veterinary Products Asia
(Hong Kong, Thailand, Singapore)
MedicalVet
(South America)
MSO
(Spain, Portugal)
GroVet (UK, Belgium, Luxembourg, Denmark,
Sweden, Norway)
Companion Consultancy
(UK)
DAME IC VE DIS TIC LTD STI
(Turkey)
DLC
(Australia)
Red Dog Rehabilitation
(New Zealand)
KFDA
(South Korea)
GroVet
(France)
HMT
(Italy)
Medical Plus
(Middle East, New Zealand, Australia, Singapore)
Zomedica
(Switzerland )
Zomedica, Inc.
(United States)
PulseVet Distributor
Assisi Distributor
Key:
High Medical Technologies
(Japan – Zomedica Subsidiary)
Zomedica Subsidiary
EPOCH
(Taiwan)
MWI Veterinary Supply Co.
Covetrus/Vet’s First Choice
Midwest Veterinary Supply
Penn Vet
Patterson Veterinary Supply
Victor Medical
(United States)
Pet Wish Pros (Amazon)
Chewy
Allivet
Walmart
(United States - eCommerce)
PulseVet and Assisi
Integration and launch of the
TRUVIEW digital hematology &
cytology system with Automated
Slide Preparation
Assisi LOOP® & Calmer Canine® tPEMF® Platform
Drive assay utilization
Expand assay offerings
Expand installed base
of clinical sites
TRUFORMA®
Reference Lab Accuracy with
Point of Care Convenience
PulseVet® Shock Wave System
Clinically Proven Global Leader
Expand Equine Indications for
use to grow utilization
Expand International adoption
Launch into small
animal market
Revo2 MicroView® System
VetGuardian™ Remote Pet
Monitoring system
Integration with myZomedica
and launch through multiple
channels
Expanding Product Portfolio
Revo2 SonoView® Proctored
Ultrasound System
Assisi products available
through Veterinarians &
multiple online & distribution
channels.
5/19/2023 14
• Plug and play IoT experience. No clinic networking required.
• View test results remotely from any internet connected
desktop, laptop, or tablet.
• Rules based test result views anticipating clinician needs for
interpretation.
• Online repository of useful device and testing resources.
• Print or export results for attaching to patient medical
records.
myZomedica Experience
myZomedica.com
Zomedica Revenue Up 46% 1Q22 to 1Q23
All Figures Are Dollars In Thousands
16
(1) Please see Zomedica’s quarterly and annual reports filed with the SEC for additional information.
Total Revenue(1)
14 16 23
4,081
3,751
4,246
4,776
6,157
5,482
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
TRUFORMA Launch
PulseVet, Revo, and Assisi Deals Closed
Qorvo and VetGuardian
Agreements
Driven Organically, Through M&A, and Across Segments
All Figures Are Dollars In Thousands
17
(1) Product lines launched or acquired more than 12 months ago (TRUFORMA and PulseVet).
(2) Product lines launch or acquired within the past 12 months (Assisi, Revo, and VetGuardian).
(3) Please see Zomedica’s quarterly and annual reports filed with the SEC for additional information.
Organic Revenue(1) Acquired Revenue(2)
Diagnostic Revenue(3) Therapeutics Revenue(3)
14 16 23
4,081
3,751
4,246
3,765
5,096
4,160
0
1,000
2,000
3,000
4,000
5,000
6,000
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
1,011 1,061
1,322
0
500
1,000
1,500
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
14 16 23
73 57
92 94
148
399
0
100
200
300
400
500
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
4,008 3,694
4,154
4,682
6,009
5,084
0
2,000
4,000
6,000
8,000
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23
Y/Y: +11% Y/Y: --
Y/Y: +600% Y/Y: +38%
Product Line Overview
5/19/2023 18
Broad Licensed IP Portfolio
70 issued and disclosed patents covering instrument, cartridge, assay
development, board and assembly, die and manufacturing
Disposable
Cartridge
Preloaded with
Reagents
Minimizes sample prep
and simplifies workflow
Compact
Instrument
Design
Easy to install and use
with a small footprint
for crowded clinics.
Timely and
Accurate
Results
Supports
practitioner’s ability
to diagnose with
confidence
• Based on clinically proven, highly sensitive Bulk Acoustic Wave (BAW) technology
• Developed and commercialized by Qorvo in Telecom & Aerospace industries
• FDA emergency use authorization for COVID testing by Qorvo Biotechnologies
19
TRUFORMA® – Reference Lab Accuracy at the Point of Care
Adrenal & Thyroid Point of Care
Panels for Dogs and Cats
19
TRUFORMA®
Assay Development Targets
Adrenal & Thyroid Panel for Dogs
and Cats
Expanding into high value Point
of Care solutions
Becoming a broad-based Point
of Care lab solution
On the Market In Development Potential Opportunities
6 Now Available
cTSH
fTSH
TT4
Cortisol
eACTH
fT4
Adrenal & Thyroid
eACTH (Equine)
Cortisol (Equine)
Non-Infectious GI
Cobalamin
Folate
cPL
NT ProBNP (cardiac)
C-reactive protein
Bile acids
Progesterone
Potential Targets
Renal disease
Cardiac disease
Inflammation
Diabetes
Infectious disease
Potential Disease Targets
5/19/2023 20
fTSH, fT4, quantitative Cortisol,
and eACTH assays are unique at
the point of care.
Equine eACTH assay provides
screening for Cushings disease.
Revo2 Asset Acquisition - An innovative veterinary imaging company
• Innovative digital imaging system with best-in-class visualization
• First in class automated slide preparation
• Improves workflow in the clinic
• Reduces slide prep errors – improving diagnostic results
• Allows the user to make diagnosis – or send to a ZOM Pathologist for rapid second opinion
Total Available Annual Market (US): $1.3B
Zomedica Launch: Second Quarter 2023
TRUVIEW Digital Microscopy
w/fully automated slide preparation
• Competitive X-ray and Ultrasound systems provide additional offerings to customers
• Leverages existing commercial infrastructure for additional revenue growth
5/19/2023 21
Revo2 MicroView system
Zomedica TRUVIEW system
Zomedica & VetGuardian® Wireless Monitoring
Convertible Note Investment with Anticipated Next Steps
• Note provides funding for current management to complete development
• Collaboration on final design, cloud integration with myZomedica & manufacturing
• Zomedica began commercialization January 2023 at VMX Conference
• Zomedica exercised option to acquire company May 5, 2023
The VetGuardian System
• 24-hour no touch vital signs monitoring capability provides improved care for pet patients,
enhanced workflow and new revenue stream for practice
• Total Available Market (US): >$450M in small animal alone
• Zomedica Launch: January 15, 2023
5/19/2023
22
Video camera and
LIDAR sensors detect
movement
Thermal camera and
proprietary algorithms
detect temperature
Continuous Waveform
Doppler Radar detects
pulse and respiration
PulseVet - Global Leader in Shock Wave Therapy
• Global leader in shock wave therapy for wound healing, and difficult to treat injuries
• 14 Published clinical studies, including randomized control trials
• FDA cleared for human indications
• 20 small animal applications; 40 equine applications
• Razor/blade model with high recurring revenue and 75% gross margins
• - Capital revenue is ~$32,000 per system
• - Trode refurbishments generate $2,000 in revenue every 50 treatments
• Launched new Trode to access small animal market with sedation-free therapy
• 15X the size of equine market
• Covered by Pet Insurance
• Generates substantial revenue & margin for Veterinarians
5/19/2023 23
Revenue up 31% 2022 vs. 2021
405% increase in sales to small animal vets in ‘22
PulseVet® – What the Vet sees – Seeing is Believing!
BEFORE
PULSEVET TREATMENT
AFTER
PULSEVET TREATMENT
QUICK
CLINIC VISIT
24
Assisi Loop® & Loop Lounge
• Sold for pain and inflammation from OA and wound healing
• "Re-sposable" requiring replacement after 150 treatments
Assisi Product Line – Complements PulseVet® with in home supplemental treatment
Newly Launched Line Extensions
• Dental loop indicated for gum disease and pain from extractions
• Calmer Canine for separation Anxiety – Well timed for return to work.
25
tPEMF Mechanism of Action
tPEMF upregulates endothelial
Nitric Oxide production
eNO causes
Decreased pain and edema
Increased tissue repair
Increased
blood
flow
Cytokine/
growth
factor
modulation
Acquired Capabilities
E-Commerce
Capability
4,000 Existing Veterinarian
Customers
International
Distribution
Channels
U.S.
Distribution
Channels
Online
Retailer
Channels
Total Available Annual Market (US): $210M
Sniffing out Future Technologies
Strong
Balance Sheet
• $147.5 million in liquidity as
of 3/31/23
• Funds both organic growth
and acquisitions
Adding to
Product Portfolio
• PulseVet shock wave therapy
• VetGuardian wireless
remote monitoring
• Assisi LOOP product line
• Revo2 TRUVIEW digital
microscopy system
Accelerating
Innovation
• Industry innovation accelerating
but commercialization is difficult
and capital intensive
• Zomedica is actively seeking
differentiated offerings to add to
portfolio.
Business Development Opportunities
It's all in the waves!
TRUFORMA® Bulk AcousticWaves for Accuracy, improved Practice Workflow & Pet Parent Satisfaction
PulseVet® ShockWaves for Efficacy, improved PracticeWorkflow, Cash flow & Profitability
VetGuardian ® Doppler Waves for Patient Safety, improved PracticeWorkflow & Profitability
Revo2 TRUVIEW Light Waves & auto slide prep for improvedWorkflow, Image Quality & Profitability
Assisi ® tPEMF ® ElectromagneticWaves for extended Quality of Care & Improved Pet Parent Satisfaction
 $147.5 million Liquidity (as of 3/31/23)
 Nominal Debt, other than lease obligations
 ~$3 million cash burn/ quarter (as of 3/31/23)
 Growing Revenues
 Attractive Margins: 70.0% in Q1 2023
 Highly Leverageable OPEX
Financial Foundation & Performance
28
Revenue 5,482
Cost of Revenue 1,647
Gross Profit 3,835
Gross Profit % 70%
General and Administrative 6,773
Research and Development 918
Selling and Marketing 3,656
Total Operating Expenses 11,347
M&A Related One-Time Items (608)
Total Adj. Operating Expenses 10,739
Interest Income (Net) (1,362)
Other Loss 1
Foreign Exchange Loss 26
Adjusted Loss Before Tax (5,569)
Tax Expense 208
Adusted Net Loss (5,777)
Unrealized gains, change in FV of AFS Securities (283)
Change in Foreign Currency Translation (3)
Adjusted Net and Comprehensive Loss (5,491)
2023 Q1 Profit & Loss Statement
Adjusted Net and Comprehensive Loss (5,491)
Non-Cash Adjustments
Amortization 1,199
Depreciation 164
Stock Compensation 1,765
Subtotal (2,363)
Interest (1,362)
Taxes 208
Non-GAAP Adjusted EBITDA (3,517)
Cash and Cash Equivalents 8,353
Available-for-sale Securities (Current) 112,698
Available-for-sale Securities (Non-Current) 26,409
Total Cash, Cash Equivalents, and AFS 147,460
Current Assets (excl. CE / AFS) 9,112
Non-Current Assets (excl. Non CE / AFS) 123,026
Total Assets 279,598
Current Liabilities 8,597
Non-Current Liabilities 7,943
Total Liabilities 16,540
Shareholders' Equity 263,058
Total Liabilities and Shareholders’ Equity 279,598
2023 Balance Sheet as of March 31, 2023 ($ 000's)
$147.5MM1
Substantial Liqiuidity
Why Invest In Zomedica?
Veteran management team
leading revenue growth and
driving to profitability in large,
growing, recession-resistant
animal health market
Track record, leadership &
capital to continue acquisitions
of complementary products to
accelerate growth and shorten
path to profitability
Significant Revenue Growth
- TRUFORMA: 300% vs. 2021
- PulseVet: 31% vs. 2021
thru 3Q2022
New Product Launches
- Assisi 3Q22
- VetGuardian 1Q23
- TRUVIEW 2Q23
~$200MM Market Cap @ $0.21
Significant Volume: 3.9MM avg volume
Attractive Share Price:
5/19/2023 29
Substantial Liquidity
for Market
Development &
Acquisitions
1: As of 3/31/23
Substantial Gross Margins: 70%
Modest Cash Burn: $~3MM/Quarter
Appendix Endnotes
• (1) JP Morgan coverage initiation report on Idexx and Heska, January 2021
• (2) JP Morgan AH Industry overview Jan 2021
• (3) Credit Suisse Animal Health Industry Primer, June 2021 Pg 16
• Grandview Research August 2021
• Global Market Insights
• 2016 pet owner survey conducted by The Human Animal Bond Research Institute
Foundation in partnership with Cohen Research Group (n=1,995 pet owners).
Percentages represent those responding “Strongly Agree” of “Agree”
• MarketsandMarkets.com, April 2019: https://www.marketsandmarkets.com/Market-
Reports/companion-animal-diagnostic-market-173823870.html
• APPA (American Pet Product Association) Pet Owner Survey
• Guggenheim Research Report: “The Fecal Diagnostic Market: Don't Be Afraid to Step
in It – October 20, 2019
• Hypothyroidism in dogs – Panceiera DL, Journal of the American Veterinary Medical
Association 204(5):761-7 · April 1994, Dxion RM, Epidemiological, clinical,
haematological and biochemical characteristics of canine hypothyroidism, DOI:
10.1136/vr.145.17.481, 1999
• Cushing’s Disease in dogs - Horm Res. 2009 Jan;71 Suppl 1:140-3. doi:
10.1159/000178058. Epub 2009 Jan 21. Cushing's disease in dogs and humans.
• Feline hyperthyroidism - J Feline Med Surg. 2012 Nov;14(11):804-18. doi:
10.1177/1098612X12464462. Hyperthyroidism in cats: what's causing this epidemic of
thyroid disease, and can we prevent it? Peterson M1.
• https://fetchacure.org/resource-library/facts/
• https://www.avma.org/resources/pet-owners/petcare/cancer-pets
5/19/2023 30

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ZOM Presentation

  • 1. Larry Heaton Chief Executive Officer May 2023 5/19/2023 1
  • 2. These materials have been prepared for informational purposes only in relation to Zomedica and are not, under any circumstances, to be construed as an offering of any securities for sale directly or indirectly in any province or territory of Canada, in the United States or in the territories or possessions thereof. Prospective investors should not construe the contents of this presentation as legal, tax, financial, investment or other advice. Each investor should make his own inquiries and consult his own advisors as to legal, tax, financial, investment and related matters concerning Zomedica and any investment therein. The information presented in this presentation considered to be accurate; however, there is no expressed or implied representation or warranty as to the accuracy of any such information.​ Except for statements of historical fact, this presentation contains certain "forward-looking information" or "forward-looking statements" (collectively, "forward-looking information") within the meaning of applicable securities law. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include statements relating to our expectations regarding future results. Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information.​ Forward-looking information is based on the opinions and estimates of management at the date the statements are made, including assumptions with respect to American and global economic growth, demand for the Company's products, the Company's ability to produce and sell its products, the sufficiency of our budgeted capital and operating expenditures, the cost, adequacy and availability of supplies required for our operations, the satisfaction by our strategic partners of their obligations under our commercial agreements, our ability to realize upon our business plans and cost control efforts and the impact of COVID-19 on our business, results, and financial condition.​ Our forward-looking information is subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking information. Some of the risks and other factors that could cause the results to differ materially from those expressed in the forward-looking information include, but are not limited to: uncertainty as to whether our strategies and business plans will yield the expected benefits; uncertainty as to the timing and results of development work and verification and validation studies; uncertainty as to the timing and results of commercialization efforts, as well as the cost of commercialization efforts, including the cost to develop an internal sales force and manage our growth; uncertainty as to our ability to successfully integrate and operate acquisitions, uncertainty as to our ability to supply products in response to customer demand; uncertainty regarding the cost, adequacy and availability of supplies required for our operations; uncertainty as to the likelihood and timing of any required regulatory approvals, and the availability and cost of capital; the ability to identify, develop and/or achieve commercial success for new products and technologies; veterinary acceptance of our products; competition from related products; the level of expenditures necessary to maintain and improve the quality of products and services; changes in technology and changes in laws and regulations; our ability to secure and maintain strategic relationships; performance by our strategic partners of their obligations under our commercial agreements, including product manufacturing obligations: risks pertaining to permits and licensing, intellectual property infringement risks, risks relating to any required clinical trials and regulatory approvals, risks relating to the safety and efficacy of our products, the use of our products, intellectual property protection, risks related to the COVID-19 pandemic and its impact upon our business operations generally, including our ability to develop and commercialize our products, and the other risk factors disclosed in our filings with the SEC and under our profile on SEDAR at www.sedar.com. Readers are cautioned that this list of risk factors should not be construed as exhaustive.​ The forward-looking information contained in this presentation is expressly qualified by this cautionary statement. We undertake no duty to update any of the forward-looking information to conform such information to actual results or to changes in our expectations except as otherwise required by applicable securities legislation. Readers are cautioned not to place undue reliance on forward-looking information.​ Forward Looking Statements Zomedica.com 5/19/2023 2
  • 3. Investment Highlights Sources and Notes: (1) Global Market Insights. Attractive Industry: Humanization of pets drives recession resistant market growth. Differentiated Solutions: Innovative technology to improve care, practice workflow & customer economics Manufacturing Efficiency: Producing strong gross margins of 70% in 1Q23 and supply chain reliability Integration Track Record: 2022 PulseVet® & Assisi net revenue up 25% year-over-year, with a 405% increase in sales to small animal veterinarians vs. 2021. Growing Portfolio: Four product lines in active commercialization with an additional product line anticipated to launch in 2Q23 with a U.S. Total Available Market of $3.8 billion. Experienced Management Team: Start-up mentality focused on flawless execution 1Q23 Year over Year Revenue Growth 45% Gross Margins 70% Total Addressable Annual Market $2.5B Exceptional Balance Sheet: $147.5M in cash and equivalents(2) with modest cash burn and nominal debt positions Zomedica for additional organic and acquisitive growth. (2) (as of 3/31/2023) Cash & Equivalents on Hand $147.5M(2) 5/19/2023 3
  • 4. GLOBAL VETERINARY SERVICES MARKET VALUED AT $97.3 BILLION IN 2020* 4 Veterinary services in the US are projected to surpass $62.2 billion in 2023.** Therapeutic devices and point of care diagnostics are a key part of the Vet Services segment. © 2023 Zomedica Corp. and Zomedica Inc. All rights reserved. SOURCE: * Grandview Research Veterinary Services Market Size 2021-2028; ** IBIS World $62.2B
  • 5. THE PANDEMIC SPARKED A WAVE OF PET ADOPTIONS IN THE US 5 MORE THAN 23 MILLION AMERICAN HOUSEHOLDS ADOPTED A PET DURING THE PANDEMIC.1 © 2023 Zomedica Corp. and Zomedica Inc. All rights reserved. 13% 6% 6% 1% 27% 27% 19% 12% Gen Z Millennials Gen X Baby Boomers Percentage of US Dog-Owning Households with 1 or more Dogs Under 2 Years Old2 (as of December 2021) 6 months to 2years Less than 6 months SOURCE: 1 - The American Society for the Prevention of Cruelty to Animals (ASPCA); 2 – IDEXX US Pet Parent Research Study (December 2021)
  • 6. FOR PET OWNERS, THEIR PETS ARE NO LONGER JUST COMPANIONS… 6 THEY’RE PART OF THE FAMILY The percentage of pet owners that “agree” or “strongly agree” with the following statements: “My pet is part of my family” 95% 92% SOURCE: The Human Animal Bond Institute (HABRI) Foundation pet owner survey (June/July 2021) “Nothing would ever convince me to give up my pet” © 2023 Zomedica Corp. and Zomedica Inc. All rights reserved.
  • 7. 5/19/2023 5 Challenges our Customers face- “It’s Never Been Harder To Practice Veterinary Medicine Labor, both DVM and staff are a critical issue causing Veterinarians to work more than ever. Source: Brakke Consulting survey, December 2022 Hours Worked per DVM was up 12.5% in 2022 • The business model of small animal vets has never been more challenged. • Diagnostics and therapeutic devices offset loss of RX revenue. • Improving the workflow is critical to vet and staff satisfaction. Source: Brakke Consulting Survey, December 2022 While valuations have decreased, many independent vets still plan to sell their practice. While pharmacy revenue remains important Vet practices are losing out to online retail on critical chronic refills and parasiticides. (62% of Rx Revenue) • 66% of vets have online stores –but major sites more convenient. • Only 9% of practice Rx revenue from online. • 75% of vets believe outside Rx fills will increase in 2-3 yrs Source: AVMA
  • 8. Assisi LOOP® TRUFORMA® Point of Care Diagnostics PulseVet® Shock Wave System TRUVIEW Digital Microscopy Platform VetGuardian™ Remote Pet Monitoring system Zomedica Mission & Vision 8 Zomedica is bringing innovative diagnostic and therapeutic technology to Veterinarians to improve the quality of care for the pet, the satisfaction of the pet parent, and the workflow, cash flow and profitability of the practice.
  • 9. Peter Donato EVP & CFO Larry Heaton CEO Adrian Lock VP General Manager /VP Sales Tony Blair EVP & COO Greg Blair VP BD & Strategic Planning Kristin Domanski VP HR Nicole Westfall VP Marketing Bill Campbell VP Imaging Systems Evan St. Peter VP Technology Innovation Ashley Wood, PhD Vice President R&D 35+ Years of Experience 30+ Years of Experience 30+ Years of Experience 30+ Years of Experience 30+ Years of Experience 25+ Years of Experience 20+ Years of Experience 30+ Years of Experience 10+ Years of Experience Veteran Management Team with Decades of Experience 45+ Years of Experience Karen DeHaan-Fullerton Chief Counsel & Corporate Secretary 20+ Years of Experience 5/19/2023 9
  • 10. Zomedica Growth by Acquisition Deal Date Type Cost Total Annual Addressable Market (TAM) Cumulative Annual TAM Y/Y Growth (thru 12/31/23) TRUFORMA® March 2021 Launch $775M $0.78B +300% PulseVet® October 2021 Stock acquisition $71M $150M $0.93B +31% VetGuardian™ May 2022 Convertible Notes $2.75M $40M $.97B Launched January 2023 Revo2 / TRUVIEW July 1, 2022 Asset acquisition $6M (1) $1.3B $2.3B Launching 2Q23 Assisi July 15, 2022 Asset acquisition $18M(1) $210M $2.5B Launched July 2022 5/19/2023 10 (1) Reflects up front cash consideration, Revo2 included additional warrants and an earn out, while Assisi included additional warrants. Please see 8(k) for additional details.
  • 11. US Total Addressable Market PulseVet $150M TRUVIEW $1.3B Vet Guardian $40M Assisi $210M TRUFORMA $775M Recurring Revenue $600 - $24,000 per year Capital Revenue 3,500- 30,000 per unit(1) (1) TRUFORMA/TRUVIEW through the CAP program is currently available for no up-front investment. Assisi Loop does not have a capital component; VetGuardian assumes 50% of Clinics will purchase 2 units (1) Includes both equine only and mixed equine and small animal practices 30,000 Small Animal & 4,450 Equine or Mixed Practices(2) $2.5B 5/19/2023 11 Total Addressable Market: U.S. Annual Recurring Revenue Total Addressable Market: U.S. Capital Revenue $1.3B PulseVet $1B VetGuardian $450M
  • 12. Omnichannel Sales Strategy Email Marketing Public Relations Custom Marketing and SEO Web and Social Media Print and Catalog Ads Digital Advertising Web & eMarketing Sales Conversions Booth Updates Traffic Drivers Increased participation (80 shows) Sponsorship and Branding (40+ Presentations) Field Sales Reps Inside Sales Reps Professional Services Veterinarians Event and Conference Sales International Sales Distributers Ecommerce Direct to Consumer Online Retailers Animal Health Distributers KOL CE Presentations Professional Service Veterinarians Webinars Podcasts & Interviews Disease State and Product Information articles Unified Marketing Campaigns B2B & B2C Tradeshow Leverage Multi-Channel Sales Focus Market Development is Key 5/19/2023 12 Critical Mass Infrastructure Economies of Scale Leverage
  • 13. 2023 National Sales Meeting Current Global Sales Footprint 13 Zomedica CONFIDENTIAL : For Internal Use Only UXR Western Drug Distribution Center Holistic Veterinary Solutions (Canada) Rebound Veterinary Products Asia (Hong Kong, Thailand, Singapore) MedicalVet (South America) MSO (Spain, Portugal) GroVet (UK, Belgium, Luxembourg, Denmark, Sweden, Norway) Companion Consultancy (UK) DAME IC VE DIS TIC LTD STI (Turkey) DLC (Australia) Red Dog Rehabilitation (New Zealand) KFDA (South Korea) GroVet (France) HMT (Italy) Medical Plus (Middle East, New Zealand, Australia, Singapore) Zomedica (Switzerland ) Zomedica, Inc. (United States) PulseVet Distributor Assisi Distributor Key: High Medical Technologies (Japan – Zomedica Subsidiary) Zomedica Subsidiary EPOCH (Taiwan) MWI Veterinary Supply Co. Covetrus/Vet’s First Choice Midwest Veterinary Supply Penn Vet Patterson Veterinary Supply Victor Medical (United States) Pet Wish Pros (Amazon) Chewy Allivet Walmart (United States - eCommerce) PulseVet and Assisi
  • 14. Integration and launch of the TRUVIEW digital hematology & cytology system with Automated Slide Preparation Assisi LOOP® & Calmer Canine® tPEMF® Platform Drive assay utilization Expand assay offerings Expand installed base of clinical sites TRUFORMA® Reference Lab Accuracy with Point of Care Convenience PulseVet® Shock Wave System Clinically Proven Global Leader Expand Equine Indications for use to grow utilization Expand International adoption Launch into small animal market Revo2 MicroView® System VetGuardian™ Remote Pet Monitoring system Integration with myZomedica and launch through multiple channels Expanding Product Portfolio Revo2 SonoView® Proctored Ultrasound System Assisi products available through Veterinarians & multiple online & distribution channels. 5/19/2023 14
  • 15. • Plug and play IoT experience. No clinic networking required. • View test results remotely from any internet connected desktop, laptop, or tablet. • Rules based test result views anticipating clinician needs for interpretation. • Online repository of useful device and testing resources. • Print or export results for attaching to patient medical records. myZomedica Experience myZomedica.com
  • 16. Zomedica Revenue Up 46% 1Q22 to 1Q23 All Figures Are Dollars In Thousands 16 (1) Please see Zomedica’s quarterly and annual reports filed with the SEC for additional information. Total Revenue(1) 14 16 23 4,081 3,751 4,246 4,776 6,157 5,482 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 TRUFORMA Launch PulseVet, Revo, and Assisi Deals Closed Qorvo and VetGuardian Agreements
  • 17. Driven Organically, Through M&A, and Across Segments All Figures Are Dollars In Thousands 17 (1) Product lines launched or acquired more than 12 months ago (TRUFORMA and PulseVet). (2) Product lines launch or acquired within the past 12 months (Assisi, Revo, and VetGuardian). (3) Please see Zomedica’s quarterly and annual reports filed with the SEC for additional information. Organic Revenue(1) Acquired Revenue(2) Diagnostic Revenue(3) Therapeutics Revenue(3) 14 16 23 4,081 3,751 4,246 3,765 5,096 4,160 0 1,000 2,000 3,000 4,000 5,000 6,000 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 1,011 1,061 1,322 0 500 1,000 1,500 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 14 16 23 73 57 92 94 148 399 0 100 200 300 400 500 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 4,008 3,694 4,154 4,682 6,009 5,084 0 2,000 4,000 6,000 8,000 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 Y/Y: +11% Y/Y: -- Y/Y: +600% Y/Y: +38%
  • 19. Broad Licensed IP Portfolio 70 issued and disclosed patents covering instrument, cartridge, assay development, board and assembly, die and manufacturing Disposable Cartridge Preloaded with Reagents Minimizes sample prep and simplifies workflow Compact Instrument Design Easy to install and use with a small footprint for crowded clinics. Timely and Accurate Results Supports practitioner’s ability to diagnose with confidence • Based on clinically proven, highly sensitive Bulk Acoustic Wave (BAW) technology • Developed and commercialized by Qorvo in Telecom & Aerospace industries • FDA emergency use authorization for COVID testing by Qorvo Biotechnologies 19 TRUFORMA® – Reference Lab Accuracy at the Point of Care Adrenal & Thyroid Point of Care Panels for Dogs and Cats 19
  • 20. TRUFORMA® Assay Development Targets Adrenal & Thyroid Panel for Dogs and Cats Expanding into high value Point of Care solutions Becoming a broad-based Point of Care lab solution On the Market In Development Potential Opportunities 6 Now Available cTSH fTSH TT4 Cortisol eACTH fT4 Adrenal & Thyroid eACTH (Equine) Cortisol (Equine) Non-Infectious GI Cobalamin Folate cPL NT ProBNP (cardiac) C-reactive protein Bile acids Progesterone Potential Targets Renal disease Cardiac disease Inflammation Diabetes Infectious disease Potential Disease Targets 5/19/2023 20 fTSH, fT4, quantitative Cortisol, and eACTH assays are unique at the point of care. Equine eACTH assay provides screening for Cushings disease.
  • 21. Revo2 Asset Acquisition - An innovative veterinary imaging company • Innovative digital imaging system with best-in-class visualization • First in class automated slide preparation • Improves workflow in the clinic • Reduces slide prep errors – improving diagnostic results • Allows the user to make diagnosis – or send to a ZOM Pathologist for rapid second opinion Total Available Annual Market (US): $1.3B Zomedica Launch: Second Quarter 2023 TRUVIEW Digital Microscopy w/fully automated slide preparation • Competitive X-ray and Ultrasound systems provide additional offerings to customers • Leverages existing commercial infrastructure for additional revenue growth 5/19/2023 21 Revo2 MicroView system Zomedica TRUVIEW system
  • 22. Zomedica & VetGuardian® Wireless Monitoring Convertible Note Investment with Anticipated Next Steps • Note provides funding for current management to complete development • Collaboration on final design, cloud integration with myZomedica & manufacturing • Zomedica began commercialization January 2023 at VMX Conference • Zomedica exercised option to acquire company May 5, 2023 The VetGuardian System • 24-hour no touch vital signs monitoring capability provides improved care for pet patients, enhanced workflow and new revenue stream for practice • Total Available Market (US): >$450M in small animal alone • Zomedica Launch: January 15, 2023 5/19/2023 22 Video camera and LIDAR sensors detect movement Thermal camera and proprietary algorithms detect temperature Continuous Waveform Doppler Radar detects pulse and respiration
  • 23. PulseVet - Global Leader in Shock Wave Therapy • Global leader in shock wave therapy for wound healing, and difficult to treat injuries • 14 Published clinical studies, including randomized control trials • FDA cleared for human indications • 20 small animal applications; 40 equine applications • Razor/blade model with high recurring revenue and 75% gross margins • - Capital revenue is ~$32,000 per system • - Trode refurbishments generate $2,000 in revenue every 50 treatments • Launched new Trode to access small animal market with sedation-free therapy • 15X the size of equine market • Covered by Pet Insurance • Generates substantial revenue & margin for Veterinarians 5/19/2023 23 Revenue up 31% 2022 vs. 2021 405% increase in sales to small animal vets in ‘22
  • 24. PulseVet® – What the Vet sees – Seeing is Believing! BEFORE PULSEVET TREATMENT AFTER PULSEVET TREATMENT QUICK CLINIC VISIT 24
  • 25. Assisi Loop® & Loop Lounge • Sold for pain and inflammation from OA and wound healing • "Re-sposable" requiring replacement after 150 treatments Assisi Product Line – Complements PulseVet® with in home supplemental treatment Newly Launched Line Extensions • Dental loop indicated for gum disease and pain from extractions • Calmer Canine for separation Anxiety – Well timed for return to work. 25 tPEMF Mechanism of Action tPEMF upregulates endothelial Nitric Oxide production eNO causes Decreased pain and edema Increased tissue repair Increased blood flow Cytokine/ growth factor modulation Acquired Capabilities E-Commerce Capability 4,000 Existing Veterinarian Customers International Distribution Channels U.S. Distribution Channels Online Retailer Channels Total Available Annual Market (US): $210M
  • 26. Sniffing out Future Technologies
  • 27. Strong Balance Sheet • $147.5 million in liquidity as of 3/31/23 • Funds both organic growth and acquisitions Adding to Product Portfolio • PulseVet shock wave therapy • VetGuardian wireless remote monitoring • Assisi LOOP product line • Revo2 TRUVIEW digital microscopy system Accelerating Innovation • Industry innovation accelerating but commercialization is difficult and capital intensive • Zomedica is actively seeking differentiated offerings to add to portfolio. Business Development Opportunities It's all in the waves! TRUFORMA® Bulk AcousticWaves for Accuracy, improved Practice Workflow & Pet Parent Satisfaction PulseVet® ShockWaves for Efficacy, improved PracticeWorkflow, Cash flow & Profitability VetGuardian ® Doppler Waves for Patient Safety, improved PracticeWorkflow & Profitability Revo2 TRUVIEW Light Waves & auto slide prep for improvedWorkflow, Image Quality & Profitability Assisi ® tPEMF ® ElectromagneticWaves for extended Quality of Care & Improved Pet Parent Satisfaction
  • 28.  $147.5 million Liquidity (as of 3/31/23)  Nominal Debt, other than lease obligations  ~$3 million cash burn/ quarter (as of 3/31/23)  Growing Revenues  Attractive Margins: 70.0% in Q1 2023  Highly Leverageable OPEX Financial Foundation & Performance 28 Revenue 5,482 Cost of Revenue 1,647 Gross Profit 3,835 Gross Profit % 70% General and Administrative 6,773 Research and Development 918 Selling and Marketing 3,656 Total Operating Expenses 11,347 M&A Related One-Time Items (608) Total Adj. Operating Expenses 10,739 Interest Income (Net) (1,362) Other Loss 1 Foreign Exchange Loss 26 Adjusted Loss Before Tax (5,569) Tax Expense 208 Adusted Net Loss (5,777) Unrealized gains, change in FV of AFS Securities (283) Change in Foreign Currency Translation (3) Adjusted Net and Comprehensive Loss (5,491) 2023 Q1 Profit & Loss Statement Adjusted Net and Comprehensive Loss (5,491) Non-Cash Adjustments Amortization 1,199 Depreciation 164 Stock Compensation 1,765 Subtotal (2,363) Interest (1,362) Taxes 208 Non-GAAP Adjusted EBITDA (3,517) Cash and Cash Equivalents 8,353 Available-for-sale Securities (Current) 112,698 Available-for-sale Securities (Non-Current) 26,409 Total Cash, Cash Equivalents, and AFS 147,460 Current Assets (excl. CE / AFS) 9,112 Non-Current Assets (excl. Non CE / AFS) 123,026 Total Assets 279,598 Current Liabilities 8,597 Non-Current Liabilities 7,943 Total Liabilities 16,540 Shareholders' Equity 263,058 Total Liabilities and Shareholders’ Equity 279,598 2023 Balance Sheet as of March 31, 2023 ($ 000's)
  • 29. $147.5MM1 Substantial Liqiuidity Why Invest In Zomedica? Veteran management team leading revenue growth and driving to profitability in large, growing, recession-resistant animal health market Track record, leadership & capital to continue acquisitions of complementary products to accelerate growth and shorten path to profitability Significant Revenue Growth - TRUFORMA: 300% vs. 2021 - PulseVet: 31% vs. 2021 thru 3Q2022 New Product Launches - Assisi 3Q22 - VetGuardian 1Q23 - TRUVIEW 2Q23 ~$200MM Market Cap @ $0.21 Significant Volume: 3.9MM avg volume Attractive Share Price: 5/19/2023 29 Substantial Liquidity for Market Development & Acquisitions 1: As of 3/31/23 Substantial Gross Margins: 70% Modest Cash Burn: $~3MM/Quarter
  • 30. Appendix Endnotes • (1) JP Morgan coverage initiation report on Idexx and Heska, January 2021 • (2) JP Morgan AH Industry overview Jan 2021 • (3) Credit Suisse Animal Health Industry Primer, June 2021 Pg 16 • Grandview Research August 2021 • Global Market Insights • 2016 pet owner survey conducted by The Human Animal Bond Research Institute Foundation in partnership with Cohen Research Group (n=1,995 pet owners). Percentages represent those responding “Strongly Agree” of “Agree” • MarketsandMarkets.com, April 2019: https://www.marketsandmarkets.com/Market- Reports/companion-animal-diagnostic-market-173823870.html • APPA (American Pet Product Association) Pet Owner Survey • Guggenheim Research Report: “The Fecal Diagnostic Market: Don't Be Afraid to Step in It – October 20, 2019 • Hypothyroidism in dogs – Panceiera DL, Journal of the American Veterinary Medical Association 204(5):761-7 · April 1994, Dxion RM, Epidemiological, clinical, haematological and biochemical characteristics of canine hypothyroidism, DOI: 10.1136/vr.145.17.481, 1999 • Cushing’s Disease in dogs - Horm Res. 2009 Jan;71 Suppl 1:140-3. doi: 10.1159/000178058. Epub 2009 Jan 21. Cushing's disease in dogs and humans. • Feline hyperthyroidism - J Feline Med Surg. 2012 Nov;14(11):804-18. doi: 10.1177/1098612X12464462. Hyperthyroidism in cats: what's causing this epidemic of thyroid disease, and can we prevent it? Peterson M1. • https://fetchacure.org/resource-library/facts/ • https://www.avma.org/resources/pet-owners/petcare/cancer-pets 5/19/2023 30