1. Case Study on Microsoft
“Your potential, our passion”
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Highlighted in case study
From Microsoft
2. OVERVIEW
Microsoft was founded in 1975 with a mission to enable
people and businesses throughout the world to realize their
full potential by creating technology that transforms the way
people work, play, and communicate.They develop and
market software, services, and hardware devices that
deliver new opportunities, greater convenience, and
enhanced value to people's lives.Microsoft have business
worldwide and offices in more than 100 countries.
3. Founders and how it all started?
It was Founded or say Invented by two friends
Billl Gates Paul Allen
Inspired by the January cover of Popular Electronics magazine,
friends Bill Gates and Paul Allen started Microsoft.
4. 1975: Microsoft
founded
November 1983:
Microsoft Windows
announced
March 13,
1986:
Microsoft
stock goes
public
Nov. 15,
2001:
Microsoft
launches
Xbox
Oct. 21, 2003:
Microsoft
launches
Microsoft
Office System
June 3, 2009:
Microsoft
launches
Bing search
engine
Sept 3, 2013
Microsoft
announces
decision to
acquire Nokia’s
devices and
services
business
Nov 6, 2017
Microsoft
launches
Xbox One
X
Feb 11, 2021
Microsoft
announces
plans to
expand its
presence in
Atlanta
June 24, 2021
Microsoft
introduces
Windows 11
Important Timeline-
5. Microsoft SWOT Analysis
STRENGHT
Microsoft is the undisputed global
market leader in software
technology specifically in cloud
computing. It’s the world’s largest
developer of Windows OS and the
leading cloud player.
Weakness
As increasing cybercrime cases
have left Microsoft in a vulnerable
state. Hackers have reportedly
attacked the cybersecurity of the
Windows Operating System
several times.
Opportunites Threats
Microsoft has a massive
opportunity in many innovative
areas like AI and game
technology. Investing in these
areas can give an upper hand to
Microsoft.
Microsoft’s 2018 workforce diversity
statistics showed an imbalance in its
recruited workforce. The number of women
and minorities working was quite low,
fuelling severe criticism and arguments
against the company’s HR policy.
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