Simple, 3-Step Strategy to Improve Your Executive Presence (Even if You Don't...
Job posting etiquette
1. Rules of Job Posting
Professionalism
Correct Grammar
No Typos
No Slang
Include information on the company
Concise and To-The-Point
“What’s in it for me?”
Why should a job seeker be interested, how does it hit a ‘pain
point’?
Keyword Friendly:
Use words that job seekers will type to find your job.
Job Posting Etiquette
2. Job Posting Etiquette Cont.
The Importance of Keywords
• Use the words the job seekers are using:
• It is how job seekers find our posting.
• It is what increases your rankings!
• Alternative job titles:
• Number of times repeated in a posting ups the
rankings.
• Some sites have a time factor. The longer the job
posting is out there, the lower it will rank.
1. Determine alternative job titles:
What is the most simple, basic version of this job title?
You are calling it “Northwest Territory Business
Development Manager”.
Simple versions of the same title could be:
“Sales Manager”.
“Territory Sales Manager”.
“Regional Sales Manager”.
“Business Development Manager”.
Be direct, specific, and accurate: Avoid questions, catch
phrases, acronyms. Think like the job seeker.
2. Build your keyword alternative titles into your job
posting:
“If you have experience as a Sales Manager, Territory
Sales Manager or Business Development Manager in
Enterprise Software, this could be your next
opportunity.”
Create other opportunities to use your keywords, but don’t
just list them over and over. That will be seen as spam.
Example: “A successful Sales Manager will have
at least 5 years of large system experience.”
3. Value statements about your job posting should follow
these guidelines:
• Should be short and clear.
• Provide company information and establish corporate
culture.
4. Your postings should include the following elements:
• Use your logo.
• Mark it easy to read, use bullet points.
• Should be appealing to the eye:
• 75% of job seekers click on a job posting because of the
look and feel.
• The average job seeker spends less then 3 seconds
scanning a job posting.
