Xavyance Handfield’s     Portfolio
Created a Business Plan
Business Plan cont’d
Artist Management Concert w/ BlackEyed Peas (fictional)
Venue: AA Arena in MiamiThe American Airlines Arena is the where the World’s Top performers are showcased when inMiamiHold...
H.B.O will be airing eventHBO wi% reach a broader domestic audience of 40 mi%ion in the United States aloneThe Concert wi%...
Created a MobileMarketing Campaign
The mobile aspect of my business plan is to create a text message concept, whereas people who sign up on ourblog and websi...
My Blog
Full Sail University Black      Student Union        July 15, 2010
Organized and planned Monthly meetings as VPHosted The First Ever Black History Event at Schoolentitled “The Cotton Club”s...
Worked with a Team for a non-profit  Organization
Bridges of LightThe Bridges Of Light Foundation is a non-profitorganization founded in 2004. It is committed to raisingmone...
Our Client NeedsThrough our communications, it has been expressed thatyour primary need is consistency throughout yourmark...
ImageConsulting for artist       “XS”
BEFORE                              A                              FFu% Sail Student Hisham                              T...
Created a Press Kitfor inspirational R&B singer Bobbi Ruffin
Bobbi’s Bio www.bobbiruffin.com                      Press Kit Project                                                    ...
Bobbi’s Gigs                                                                       Bobbi’s Press      /0$12$3&+44&3-$15&66...
Thank You, for your      Time!
Mr X's Portfolio
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Mr X's Portfolio

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  • Mr X's Portfolio

    1. 1. Xavyance Handfield’s Portfolio
    2. 2. Created a Business Plan
    3. 3. Business Plan cont’d
    4. 4. Artist Management Concert w/ BlackEyed Peas (fictional)
    5. 5. Venue: AA Arena in MiamiThe American Airlines Arena is the where the World’s Top performers are showcased when inMiamiHolds 19,600 seats for Heat Games, and a few hundred less for concerts and events, so the venuehas sufficient seatingThe Black Eyed Peas are a chart-topping group that wi% easily se% out the American AirlinesArena, as they have done in previous yearsMiami is a fast paced, booming city that can compares to The Black Eyed Peas fast paced *BoomBoom Pow music*There is a diversified culture in Miami and Black Eyed Peas appeals to a diverse audienceMiami is a city that is idea%y located for travel and entertainment especia%y the beaches andnightlife
    6. 6. H.B.O will be airing eventHBO wi% reach a broader domestic audience of 40 mi%ion in the United States aloneThe Concert wi% not be censored as much as it would on a primetime stationHBO provides exclusive concerts that The Black Eyed Peas can give portions of theirPay-Per-View performance to charityThe concert on HBO wi% be an uninterrupted event
    7. 7. Created a MobileMarketing Campaign
    8. 8. The mobile aspect of my business plan is to create a text message concept, whereas people who sign up on ourblog and website wi% receive more information about “Xklusive DreamTeam” offers, promotions, and atext-to-win sweepstakes for attending my program at a discounted rate. Ultimately, we wouldn’t be sendingout these messages once a day, but only once a month a)er the user signs up on our websites, and also, whenthey submit the code for the text-to-win sweepstakes.The benefit to my company *om doing this marketingand mobile marketing campaign would definitely be to build brand awareness. I figured it would beimportant to strategize a direct channel of communication that would continue the relationship with ourcustomers, in turn making them into a fan. For example, we would be using our blog as a more personalmedium to communicate with our fans, and through our text promotions it wi% keep us relevant to thepeople interested in our services, and maintain a much needed connection.The desirable measurableoutcome that Xklusive DreamTeam wants to achieve is an increase in company revenue by 25% due to thismobile marketing tactics. If we increase our money stream, that wi% be reciprocated in gained customers.
    9. 9. My Blog
    10. 10. Full Sail University Black Student Union July 15, 2010
    11. 11. Organized and planned Monthly meetings as VPHosted The First Ever Black History Event at Schoolentitled “The Cotton Club”spear-headed community service events in Orlando area
    12. 12. Worked with a Team for a non-profit Organization
    13. 13. Bridges of LightThe Bridges Of Light Foundation is a non-profitorganization founded in 2004. It is committed to raisingmoney and financia%y supporting children who have beenabandoned,neglected, or abused.Through our contributions we hope to aid the foundationand it’s overa% mission of providing a safe haven forchildren in need.
    14. 14. Our Client NeedsThrough our communications, it has been expressed thatyour primary need is consistency throughout yourmarketing materials. It has also been mentioned that thewebsite, as we% as its components, are critical in yourcompany’s overa% identity.
    15. 15. ImageConsulting for artist “XS”
    16. 16. BEFORE A FFu% Sail Student Hisham T A. “XS’ hails *om the E country of Dubai, and isworking towards his goal of R being an R&B singer.
    17. 17. Created a Press Kitfor inspirational R&B singer Bobbi Ruffin
    18. 18. Bobbi’s Bio www.bobbiruffin.com Press Kit Project Bobbi Ruffin is a 23-year-old Inspira- Xavyance Handfield tional Soul and R&B singer and song- writer from Chapel Hill, North Carolina. Inspirational R&B Artist: Bobbi Ruffin She has been singing for most of her life and uses her music as a mission to 7538 SunTree Circle inspire as well as express herself. She Orlando, FL 32807 has had the opportunity to sing numerous places during her undergrad (336) 786-1908 experience at UNC Chapel Hill, and other places. She sings few popular Ivyeleague@gmail.com covers must a lot of her own music from her debut album, “Lost in Love.”BOBBI RUFFIN !"#$%$&($)*&+%,-.* 336.786.1908 !!!!"#$%&(!)*!+,$%&(- BOBBI RUFFIN !"#$%$&($)*&+%,-.* 336.786.1908 !!!!"#$%&(!)*!+,$%&(-
    19. 19. Bobbi’s Gigs Bobbi’s Press /0$12$3&+44&3-$15&6617&89:1;<$$34=.<.>1?.<@017&<.%+3&A1!! !!"#"$% "#$%&(#!)#*&#$+!!,-$./0!12$&.!)$23%*& "($"$) 41)!).5#3!"%33!4*%6#$7%&8+!).5#3!"%33>1?.<@017&<.%+3&1 %"("$) Mentions/Features )9:!;#82*<+!!).5#3!"%330!1.<@017&<.%+3&1 #"(*"$) Blog Mention: http://www.mocashent.com/ =.%&#!)$277!>?/?#?!).-$@.+!!AB3*<0!?.<@017&<.%+3&111111111111 !("(*"$) Blog Mention: http://www.therundown.tv/new-music/alicia-keys-feat-key B+<4@1C&D@+4@170(<-01.81E(88.%F:1E(88.%F>1G+<+3+&1 shia-cole-nobody-else/ !"!"$# C.#!D%&#$$8!)9:+!E8#&&#6%33#0!12$&.!)$23%* Press: www.pressplayorlando.com !./01/23 >3F-/!D%7&#*%*(!G$&8:170&D$%1H+%%>1?.<@017&<.%+3& Music Mention: 1!!"!!"$# http://www.hotnewhiphop.com/en/view-album/176-lost-in -love E-33!H%3!4*%6#$7%&8+!I+3@$<1J&<F>1B%.<+K&1 ("!"!$ Feature: G3I!C.#&$#:1L<%&3K.>1B%.<+K&1 http://harmonyx.moonfruit.com/#/video/4535275256 +"&(("!$ ,-./0123&456278 JK!=#7&+!L$3*<20!E32$%<!4/.3/02 M&F$1N.%&:1L<%&3K.>1B%.<+K&1%"+"!$ date location timeBOBBI RUFFIN !"#$%$&($)*&+%,-.* 336.786.1908 !!!!"#$%&(!)*!+,$%&(- BOBBI RUFFIN IVYELEAGUE@GMAIL.COM 336.786.1908 !!!!!"#$%&(!)*!+,$%&(- .
    20. 20. Thank You, for your Time!

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