Xavyance Handfield’s                                PortfolioSunday, January 23, 2011
Created a Business PlanSunday, January 23, 2011
Business Plan cont’dSunday, January 23, 2011
Artist Management                            Concert w/ Black                           Eyed Peas (fictional)Sunday, Januar...
Venue: AA Arena in Miami               The American Airlines Arena is the where the World’s Top performers are showcased w...
H.B.O will be airing event                       HBO wi% reach a broader domestic audience of 40 mi%ion in the United Stat...
Created a Mobile                           Marketing CampaignSunday, January 23, 2011
The mobile aspect of my business plan is to create a text message concept, whereas people who sign up on our              ...
My BlogSunday, January 23, 2011
Sunday, January 23, 2011
Full Sail University Black                      Student Union                           July 15, 2010Sunday, January 23, 2...
Organized and planned Monthly meetings as VP                  Hosted The First Ever Black History Event at School         ...
Worked with a Team                            for a non-profit                             OrganizationSunday, January 23, ...
Bridges of Light                The Bridges Of Light Foundation is a non-profit                organization founded in 2004...
Our Client Needs                       Through our communications, it has been expressed that                       your p...
Image                           Consulting for artist                                  “XS”Sunday, January 23, 2011
BEFORE                                                     A                                                     F        ...
Created a Press Kit                           for inspirational R&B                            singer Bobbi RuffinSunday, Ja...
Bobbi’s Bio             www.bobbiruffin.com                                  Press Kit Project                            ...
Bobbi’s Gigs                                                                        Bobbi’s Press                   /0$12$...
Thank You, for your                                 Time!Sunday, January 23, 2011
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Garfield: Brand identity project

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  • Garfield: Brand identity project

    1. 1. Xavyance Handfield’s PortfolioSunday, January 23, 2011
    2. 2. Created a Business PlanSunday, January 23, 2011
    3. 3. Business Plan cont’dSunday, January 23, 2011
    4. 4. Artist Management Concert w/ Black Eyed Peas (fictional)Sunday, January 23, 2011
    5. 5. Venue: AA Arena in Miami The American Airlines Arena is the where the World’s Top performers are showcased when in Miami Holds 19,600 seats for Heat Games, and a few hundred less for concerts and events, so the venue has sufficient seating The Black Eyed Peas are a chart-topping group that wi% easily se% out the American Airlines Arena, as they have done in previous years Miami is a fast paced, booming city that can compares to The Black Eyed Peas fast paced *Boom Boom Pow music* There is a diversified culture in Miami and Black Eyed Peas appeals to a diverse audience Miami is a city that is idea%y located for travel and entertainment especia%y the beaches and nightlifeSunday, January 23, 2011
    6. 6. H.B.O will be airing event HBO wi% reach a broader domestic audience of 40 mi%ion in the United States alone The Concert wi% not be censored as much as it would on a primetime station HBO provides exclusive concerts that The Black Eyed Peas can give portions of their Pay-Per-View performance to charity The concert on HBO wi% be an uninterrupted eventSunday, January 23, 2011
    7. 7. Created a Mobile Marketing CampaignSunday, January 23, 2011
    8. 8. The mobile aspect of my business plan is to create a text message concept, whereas people who sign up on our blog and website wi% receive more information about “Xklusive DreamTeam” offers, promotions, and a text-to-win sweepstakes for attending my program at a discounted rate. Ultimately, we wouldn’t be sending out these messages once a day, but only once a month a)er the user signs up on our websites, and also, when they submit the code for the text-to-win sweepstakes.The benefit to my company *om doing this marketing and mobile marketing campaign would definitely be to build brand awareness. I figured it would be important to strategize a direct channel of communication that would continue the relationship with our customers, in turn making them into a fan. For example, we would be using our blog as a more personal medium to communicate with our fans, and through our text promotions it wi% keep us relevant to the people interested in our services, and maintain a much needed connection.The desirable measurable outcome that Xklusive DreamTeam wants to achieve is an increase in company revenue by 25% due to this mobile marketing tactics. If we increase our money stream, that wi% be reciprocated in gained customers.Sunday, January 23, 2011
    9. 9. My BlogSunday, January 23, 2011
    10. 10. Sunday, January 23, 2011
    11. 11. Full Sail University Black Student Union July 15, 2010Sunday, January 23, 2011
    12. 12. Organized and planned Monthly meetings as VP Hosted The First Ever Black History Event at School entitled “The Cotton Club” spear-headed community service events in Orlando areaSunday, January 23, 2011
    13. 13. Worked with a Team for a non-profit OrganizationSunday, January 23, 2011
    14. 14. Bridges of Light The Bridges Of Light Foundation is a non-profit organization founded in 2004. It is committed to raising money and financia%y supporting children who have been abandoned, neglected, or abused. Through our contributions we hope to aid the foundation and it’s overa% mission of providing a safe haven for children in need.Sunday, January 23, 2011
    15. 15. Our Client Needs Through our communications, it has been expressed that your primary need is consistency throughout your marketing materials. It has also been mentioned that the website, as we% as its components, are critical in your company’s overa% identity.Sunday, January 23, 2011
    16. 16. Image Consulting for artist “XS”Sunday, January 23, 2011
    17. 17. BEFORE A F Fu% Sail Student Hisham T A. “XS’ hails *om the E country of Dubai, and is working towards his goal of R being an R&B singer.Sunday, January 23, 2011
    18. 18. Created a Press Kit for inspirational R&B singer Bobbi RuffinSunday, January 23, 2011
    19. 19. Bobbi’s Bio www.bobbiruffin.com Press Kit Project Bobbi Ruffin is a 23-year-old Inspira- Xavyance Handfield tional Soul and R&B singer and song- writer from Chapel Hill, North Carolina. Inspirational R&B Artist: Bobbi Ruffin She has been singing for most of her life and uses her music as a mission to 7538 SunTree Circle inspire as well as express herself. She Orlando, FL 32807 has had the opportunity to sing numerous places during her undergrad (336) 786-1908 experience at UNC Chapel Hill, and other places. She sings few popular Ivyeleague@gmail.com covers must a lot of her own music from her debut album, “Lost in Love.” BOBBI RUFFIN !"#$%$&($)*&+%,-.* 336.786.1908 !!!!"#$%&(!)*!+,$%&(- BOBBI RUFFIN !"#$%$&($)*&+%,-.* 336.786.1908 !!!!"#$%&(!)*!+,$%&(-Sunday, January 23, 2011
    20. 20. Bobbi’s Gigs Bobbi’s Press /0$12$3&+44&3-$15&6617&89:1;<$$34=.<.>1?.<@017&<.%+3&A1!! !!"#"$% "#$%&(#!)#*&#$+!!,-$./0!12$&.!)$23%*& "($"$) 41)!).5#3!"%33!4*%6#$7%&8+!).5#3!"%33>1?.<@017&<.%+3&1 %"("$) Mentions/Features )9:!;#82*<+!!).5#3!"%330!1.<@017&<.%+3&1 #"(*"$) Blog Mention: http://www.mocashent.com/ =.%&#!)$277!>?/?#?!).-$@.+!!AB3*<0!?.<@017&<.%+3&111111111111 !("(*"$) Blog Mention: http://www.therundown.tv/new-music/alicia-keys-feat-key B+<4@1C&D@+4@170(<-01.81E(88.%F:1E(88.%F>1G+<+3+&1 shia-cole-nobody-else/ !"!"$# C.#!D%&#$$8!)9:+!E8#&&#6%33#0!12$&.!)$23%* Press: www.pressplayorlando.com !./01/23 >3F-/!D%7&#*%*(!G$&8:170&D$%1H+%%>1?.<@017&<.%+3& Music Mention: 1!!"!!"$# http://www.hotnewhiphop.com/en/view-album/176-lost-in -love E-33!H%3!4*%6#$7%&8+!I+3@$<1J&<F>1B%.<+K&1 ("!"!$ Feature: G3I!C.#&$#:1L<%&3K.>1B%.<+K&1 http://harmonyx.moonfruit.com/#/video/4535275256 +"&(("!$ ,-./0123&456278 JK!=#7&+!L$3*<20!E32$%<!4/.3/02 M&F$1N.%&:1L<%&3K.>1B%.<+K&1%"+"!$ date location time BOBBI RUFFIN !"#$%$&($)*&+%,-.* 336.786.1908 !!!!"#$%&(!)*!+,$%&(- BOBBI RUFFIN IVYELEAGUE@GMAIL.COM 336.786.1908 !!!!!"#$%&(!)*!+,$%&(- .Sunday, January 23, 2011
    21. 21. Thank You, for your Time!Sunday, January 23, 2011

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