the presentation shows how you can read and interpret the dash-board of Facebook.

1. I n t r o t o
S o c i a l M e d i a
f o r
B u s in e s s
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2. B r o u g h t t o Y o u by:
S p e c i a l G u e s t S p e a k e r :

3. T e l l U s W h o Y o u A r e . . .
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4. O u t b o u n d M a r k e t i n g
• Traditional1-‐W
ayCommunication
• Newspaperads,Radio,Flyers
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TheEvilSPAMEmail&
AnnoyingT
elemarketer

5. I n b o u n d M a r k e t i n g
1895JohnDeerelaunchedaMagazinecalled“TheFurrow”aimedatshowing farmershow
tobeprofitable.Tilltoday,it isstillincirculationwith1.5Million Readersin40countriesand
12languages.
Inbound:
• BringsValuetotheT
arget
Audience
• FocusesonRelevant
Content
• Improvesbasedonthe
needsoftheCustomer.
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6. S t a r t i n g P o i n t . H o m e
B a s e . H e a d q u a r t e r s .
Website:
• Trackyourmarketingefforts.
• Seewhichsocialmediapla[orms are
bringingincustomers.
• Setonlinegoalsandconvert
themtocustomers.
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7. F a c e b o o k – A K A B i g D a d d y
• 1BillionUsers
Worldwide
• 67%ofallUSAInternet
UsersareonFacebook
• 73%ofallUSAInternet
Userswithincome
exceeding$75K/Y
ear are
onFacebook.
• 75%ofallFacebook
Usershavesome
collegeeducationor
higher.
• 54%areWomen.
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8. R e a d i n g A n a l y t i c s o n F a c e b o o k

9. R e a d i n g A n a l y t i c s o n F a c e b o o k
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10. I n s t a g r a m
ThisisaMobilePla[ormandisparticularlyusefulif yourbusinessconveysalifestyle.
Food,Beauty,Hobbies,Faithetc.
• PurchasedbyFBin2012for$
1
-
‐
Billion
• 150Million MonthlyActiveUsers
• 16BillionPhotosUploadedto
Date
• 1.2BillionLikes&55Million
PhotosSharedDaily.
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11. • Havegreatcustomerservice.
• Fine-‐tuneyourProduct/Service.
• Set-‐AsideTime/Budgetforit.
T i p s B e f o r e J u m p i n g i n t o
S o c i a l M e d i a
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12. F a c t s o f S o c i a l M e d i a
• Public
• Cannotbedeleted
• AmplifiesMessages
• Onlygettingbigger
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13. Page 13

14. Today’s Agenda:
1.Yelp 101:The Basics of Our Site
2.BusinessOwnersAccount: Unlock Your FreeTools
3.Reviews:Do’s & Don’ts
4.ReputationManagement: Best Practices
5. BusinessOwner Resources

15. WhyYelpExists:
Toconnect people withgreat local businesses.
“[Yelp] helped me find my
hairstylist, esthetician,
veterinarian, therapist…”

16. Yelp: TheLeading Local Guide forReal Word-of-Mouth
•Yelp mobile app isused on approx. 10.4million
unique mobile devices (Q2 2013)
•Approximately 4
5
%of all searches on Yelp come
fromourmobile apps.
•Everysecond, a consumer generated directions to
orcalled a businessfroma Yelp app.

17. Yelp Consumers are Affluent,Educated Adults
Reviewed Businesses
inEvery Category
USDemographics

18. StartHere:www.biz.yelp.com

19. Free Tools,UserViews&CustomerLeads

20. Optimize YourListing–All of thisis Free!
Create a YelpDeal
&GiftCertificate
Add BasicBusiness
Information
DescribeYour
Business
Recommend like-
minded businesses

21. Paid Options –
Search Ads &BusinessPage Upgrades
BusinessPage Enhancements:
• 60-90secondvideo
• photo slideshow
• removal ofcompetitor ads

22. Connect withCustomers

23. MYTH:MostYelp Reviewsare Negative
FACT:Nearly 8
0
%ofYelp Reviewsare 3-Starsor Higher
DistributionofAll Reviews
Negative reviews play an importantrole too:
• A variety of experiences are consistentwithreal life
• You can’t please 1
0
0
%of yourcustomers 1
0
0
%of the time

24. Tip#1:
PostPublic Comments You Can BeProudOf…

25. Tip#2:Say ‘Thank You’, StateYourPolicy
and Respond Promptly
InitialReview:1 Star
ReviewUpdate:3 Stars
Public Comment
fromBusiness Owner

26. Quality Control: WhySome ReviewsCome Down
All businessesare equal inthis regard.
(Advertisers & non-advertisers treated equally; filtered reviews viewable.)

27. DO: Letpeople knowyou’re on Yelp
DON’T: Askfor Reviews
Provide Great Service!
Update YourEmail Signature
Create a Check-In Offer&YelpDeal
In-Office &Newsletter Marketing
Want a logo like this? Visit
flickr.com and go to Yelp.com’s
profile page. You’ll find a variety
of logos under the collection
titled Yelp for BusinessOwners.

28. BusinessOwner Resources
www.yelp.com/contact
• Submit any questions you have regarding your Yelp business
listing here
• Flag questionable reviews using our contact form to get a
response from our User Support team. Simply select
‘questionable content’ from the drop-down menu to get
started.
www.biz.yelp.com
• You can claim your business listing here by clicking on the red
‘create your free account now’ button
• Log-in to your Yelp Business Account to track customer leads
& access the suite of free tools to optimize your business page
www.biz.yelp.com/blog
• Access Yelp’s blog for business owners
• View our upcomingwebinar schedule
• Watch video tutorials

29. Page 29

30. B 2 B
Yo u d o b u s i n e s s w i t h o t h e r b u s i n e s s e s .
• LeadGeneration
• EstablishingExpertise
• PublicRelations
• BuildVendorRelationships
• CustomerService
SomecommonSocialMediaGoalsfor B2B:
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31. S a n G a b r i e l M i s s i o n P l a y h o u s e C a s e S t u d y :
Goals:
• RaisingAwarenessofthe
Venueinthecommunity.
• BringValuetoProducers by
promotingtheirshows.
• Increasingengagement
withFans.
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32. HerearesomeinterestingfactsfromLinked In:
• AverageIncomeoftheiruserbasemakeanannualincomeof $83k/year
• Theirmembersinclude:
• 3Million MBAGrads.
• 1.7MillionEngineers
• 1.4Million IvyLeaguers
• 7Million C-‐LevelExecsincluding
Presidents&VPs
BasedonSurveysmostmembersuseLinkedIn to:
• ConnectwithPastWork/Businessassociates
• ResearchonPeopleandCompanies
• Job Search/EmployeeSearch
L i n k e d - I n
T h e B i g g e s t P r o f e s s i o n a l S o c i a l M e d i a N e t w o r k
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33. Businessowners,buyersand
decisionmakersarepeopletoo!
TheyuseYelpregularly.
Yelpprovidespeerreviewsofyou
businessonline.If thereisan existing
profile,it will probablybe found.Yelphas
amazingSEOpower.
Y e l p ? F o r B 2 B ?
Y e s , Y e l p f o r B 2 B .
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34. S t e p b y S t e p E x e c u t i o n :
1.Haveawebsitewithtrack-‐ableanalytics. (Google
Analytics)
2.SetyourSocialMediaGoals.
3.Choosethepla[orm thatlineupbestwith your
goals.
4.Startyoucompany/organizationpages.
5.CreateValuableContentthatyourcustomers wantto
knowabout.
6.Leadtheconversation.(Don’tlikewhatyou
hear,jointhediscussion)
7.AnalyzeyourData.(Website,SocialMedia)
8.ImproveyourplanbasedonData.
9.RepeatConsistently.
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35. D I Y v s . O u t s o u r c e
Afewthingstoponder:
Howmuchtimedoyouhave?
Whathappenswhenyourunoutofideas? How
bigisyourbudget?
Howtechsavvyareyou?
SocialMediaMarketingshouldlastaslongasyouareinbusiness.Hopefullyfor many
,many
years.
Eitherways,youshouldbeactivepersonallyonthepla[ormsyouwantto target.This
will giveyouagoodsnapshotofhowyourcustomersare consuminginformation.
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36. W h a t t o L o o k f o r i n a G o o d
S o c i a l M e d i a S o n s u l t a n t :
Whenanalyzingaccounts,lookfor:
• HistoryofPosts.(Howlonghasthisaccountbeenestablished)
• FrequencyofPosts.(Makesuretherearenolonggapsbetweenposts,2 weeksis
toolong)
• Interactions.(CheckforLikes,Comments,Shares)
• ProportionalFans/FollowerstoInteractions.(If theaccounthasthousandsof fansandno
interactions,thatisasignthattheyarebuyingFollowersthatare notrelevant)
›Asktoseecurrentclientsocial
mediaaccounts.
›Searchforyourconsultanton
SocialMedia.
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37. Visitus:
Website:
403SouthMissionDrive
SanGabriel,California91776
readyartwork.com
Callustoday:
(626)400-
‐4511
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