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New Regulations in Europe
Cyril LEVY, Director Market Development Europe
October 2012
company confidential
The image part with relationship ID rId2 was not found in the file.
bmm compliance
BMM Compliance is the longest established and most
experienced private independent gaming certification lab in
the world.
BMM offers product compliance insight and engineering expertise for gaming
regulators, manufacturers and operators.
company confidential
The image part with relationship ID rId2 was not found in the file.
highlights: bmm 30 years
BMM is the oldest gaming industry test lab in the world
BMM has 30 years of dedicated testing experience in the gaming industry
BMM was the first ISO-accredited gaming test lab in the world
BMM has been testing server-based and downloadable gaming systems since 1990
BMM was selected to consult and subsequently test for the world’s largest gaming
monitoring system of over 100,000 connected slots in over 3,000 locations
BMM tests gaming devices and systems for the world’s top 15 gaming equipment
manufacturers worldwide
company confidential
The image part with relationship ID rId2 was not found in the file.
240
employees
Las Vegas • Mexico City • Lima • Barcelona • Rome • Graz • Midrand • Macau • Singapore • Busan • Sydney • Melbourne
bmm: global locations
company confidential
The image part with relationship ID rId2 was not found in the file.
bmm: a global regulatory gaming expert
regulatory services
• Consulting for regulatory models
• Development of technical standards
• Consulting for economic development
• Consulting for funding strategies
• Industry development services
• Education & training services
• Technical support
• Managing testing & certification
• Managing inspection services
• Technology assets for compliance management
• Technology assets for licensing management
company confidential
The image part with relationship ID rId2 was not found in the file.
Regulators
bmm: supporting gaming manufacturers
manufacturer services
• Consulting for technical compliance
• Managing testing & certification
• Hardware testing
• Operating system software testing
• Game content testing
• Peripheral device testing
• Mathematical model analysis
• Casino Management system testing
• Central Monitoring system testing
• Expert witness
company confidential
The image part with relationship ID rId2 was not found in the file.
Regulators
bmm: supporting gaming operators
operator services
• Consulting for technical compliance
• Forensic evaluation
• System & related audits
• IT System security
• Education & training services
• Technical support
• Manage testing & certifications
• Technology assets for compliance management
company confidential
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Regulated Markets in eGambling
company confidential
The image part with relationship ID rId2 was not found in the file.
New challenges for e-Gambling operators
Most	
  of	
  the	
  )me	
  these	
  groups	
  are	
  launching	
  a	
  combina)on	
  of	
  both	
  
change	
   management	
   programs	
   for	
   their	
   IT	
   infrastructure	
   as	
   well	
   as	
  
reshuffling	
  of	
  their	
  exis)ng	
  strategy	
  for	
  each	
  market	
  assessed.	
  	
  
	
  
Before	
   e-­‐Gaming	
   laws	
   are	
   enforced,	
   leading	
   groups	
   are	
   always	
  
lobbying	
  governments	
  for	
  legisla)on	
  that	
  both	
  meet	
  the	
  needs	
  and	
  
desires	
  of	
  the	
  regulators	
  (Tax	
  &	
  Technical	
  Guidelines)	
  whilst	
  remaining	
  
commercially	
  aFrac)ve	
  to	
  ensure	
  that	
  regulated	
  companies	
  are	
  not	
  at	
  
a	
  significant	
  disadvantage	
  to	
  unregulated	
  companies.	
  	
  	
  
company confidential
The image part with relationship ID rId2 was not found in the file.
Main challenges for local regulators
Governments	
  are	
  op-ng	
  for	
  different	
  tax	
  levels	
  and	
  market	
  rules,	
  but	
  
most	
  of	
  the	
  -mes	
  their	
  security	
  guidelines	
  are	
  very	
  similar.	
  	
  
	
  
Regulators	
  are	
  in	
  charge	
  of	
  the	
  protec)on	
  of	
  players,	
  by	
  checking	
  that	
  
websites	
  are	
  not	
  vulnerable	
  and	
  that	
  an)-­‐fraud	
  and	
  an)-­‐collusion	
  
processes	
  are	
  in	
  place	
  in	
  every	
  licensed	
  operator.	
  	
  
	
  
Regulators	
  are	
  also	
  in	
  charge	
  of	
  checking	
  tax	
  payments	
  are	
  ok,	
  of	
  
figh)ng	
  against	
  Money	
  Laundering	
  and	
  Financing	
  of	
  Terrorism.	
  These	
  
tasks	
  require	
  an	
  autonomous	
  access	
  to	
  gaming	
  transac)ons	
  data	
  
company confidential
The image part with relationship ID rId2 was not found in the file.
European Tax Benchmark
Tax on Poker Tax on Casino Tax on Sports Betting
Gaming Transactions
Warehousing
CountriesrecentlyregulatedandwithHighControlof
Games
France 2% of stakes non opened 9% of stakes
A certified Electronic Safe to
warehouse a copy of all gaming
transactions is to be purchased by
every Operator.
Denmark 20% of GGR
Germany * 20% of GGR
Spain 25% of GGR
Greece 30% of GGR
Italy 20% of GGR 20% of GGR 3% or 5% of stakes
Electronic Safe purchased by the
Regulator
* Schleswig-Holstein Lander only
company confidential
The image part with relationship ID rId2 was not found in the file.
Regulators challenges
	
  
a. 	
  Market	
  intelligence	
  	
  
	
  
i. 	
  Where	
  are	
  currently	
  playing	
  your	
  residents	
  ?	
  
ii. 	
  Can	
  you	
  compete	
  with	
  illegal	
  licenses	
  ?	
  
	
  
	
  
b. 	
  Establish	
  a	
  clear	
  roadmap	
  with	
  poli)cal	
  authori)es,	
  with	
  2	
  major	
  risks	
  :	
  	
  
	
  
i. 	
  Schlewig-­‐Holstein	
  and	
  Netherlands.	
  Avoid	
  any	
  collision	
  with	
  elec)on	
  dates	
  !	
  
ii. 	
  Establish	
  a	
  clear	
  objec)ves	
  list	
  	
  
	
  
	
  
company confidential
The image part with relationship ID rId2 was not found in the file.
Regulators challenges
	
  
c. 	
  Reques)ng	
  the	
  right	
  level	
  of	
  security,	
  2	
  risks:	
  	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  i.	
  	
  	
   	
  Absolute	
  Poker	
  scandal	
  in	
  Kanawakee	
  regula)on	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  ii.	
  	
   	
  And	
  some	
  European	
  regulators	
  that	
  will	
  get	
  no	
  access	
  to	
  interconnected	
  poker	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
   	
  rooms	
  markets	
  between	
  Italy,	
  France	
  and	
  Spain.	
  
	
  
	
  
d. 	
  Establish	
  a	
  consistent	
  authorized	
  game	
  list:	
  	
  
	
  
i. 	
  if	
  tax	
  incomes	
  forecast	
  are	
  high,	
  then	
  this	
  game	
  list	
  should	
  be	
  aFrac)ve	
  and	
  include	
  
	
  casinos	
  games	
  and	
  interna)onal	
  liquidity	
  opened	
  for	
  poker	
  operators.	
  
	
  
ii. 	
  Simplify	
  the	
  games	
  terminology	
  and	
  avoid	
  any	
  lack	
  of	
  clarity	
  in	
  the	
  list,	
  like	
  in	
  Italy.	
  In	
  
	
  general	
  adopt	
  the	
  same	
  game	
  list	
  adopted	
  by	
  in	
  other	
  countries.	
  
	
  
	
  iii. 	
  Don't	
  include	
  games	
  that	
  can	
  be	
  easily	
  frauded	
  like	
  Chess	
  in	
  Italy.	
  In	
  general,	
  only	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  Mul)	
  players	
  Cards	
  games	
  are	
  safe	
  from	
  what	
  is	
  called	
  today	
  Social	
  Games:	
  Casual	
  
	
  games	
  are	
  too	
  much	
  different	
  from	
  one	
  version	
  to	
  another	
  to	
  be	
  regulated,	
  RPG	
  are	
  
	
  not	
  adapted.	
  
company confidential
The image part with relationship ID rId2 was not found in the file.
Regulators challenges
	
  
e. 	
  Bring	
  equality	
  between	
  players:	
  	
  
	
  
	
  If	
  an	
  operator	
  is	
  already	
  ac)ve	
  before	
  the	
  opening	
  of	
  the	
  market,	
  the	
  regulator	
  should	
  not	
  
	
  let	
  him	
  use	
  the	
  same	
  commercial	
  name	
  for	
  online	
  ac)vity.	
  This	
  issue	
  appeared	
  in	
  France	
  
	
  with	
  the	
  na)onal	
  horse	
  be^ng	
  company	
  using	
  its	
  name	
  in	
  adver)sing	
  campaigns	
  before	
  
	
  the	
  opening	
  of	
  the	
  market.	
  
	
  
	
  
f. 	
  Control	
  operators,	
  even	
  if	
  their	
  pla_orm	
  is	
  already	
  ok	
  
	
  
i. 	
  automated	
  controls	
  systems	
  (like	
  eVault	
  solu)ons),	
  
ii. 	
  Specific	
  aspects	
  from	
  each	
  type	
  of	
  game	
  :	
  in	
  horse	
  be^ng,	
  frauds	
  come	
  from	
  )me	
  
	
  fixing	
  and	
  double	
  accounts	
  on	
  same	
  credit	
  cards	
  
iii. 	
  Shareholders	
  respectability	
  	
  
	
  
	
  
g. 	
  Work	
  hand	
  in	
  hand	
  with	
  experts	
  like	
  security	
  ones	
  and	
  test	
  labs.	
  
company confidential
The image part with relationship ID rId2 was not found in the file.
contact
Cyril LEVY
Director	
  Market	
  Development	
  Europe	
  
cyril.levy@bmm.com
Gsm : +33 6 23 61 48 75
Jasna Drnda Radovanovic
Business	
  Development	
  Consultant	
  
jasna.drnda@bmm.com
Gsm : +34 605 988 291

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JAKTA - BMM Presentation Belgrade conference October 22nd 2012

  • 1. The image part with relationship ID rId2 was not found in the file. company confidentialcompany confidential New Regulations in Europe Cyril LEVY, Director Market Development Europe October 2012
  • 2. company confidential The image part with relationship ID rId2 was not found in the file. bmm compliance BMM Compliance is the longest established and most experienced private independent gaming certification lab in the world. BMM offers product compliance insight and engineering expertise for gaming regulators, manufacturers and operators.
  • 3. company confidential The image part with relationship ID rId2 was not found in the file. highlights: bmm 30 years BMM is the oldest gaming industry test lab in the world BMM has 30 years of dedicated testing experience in the gaming industry BMM was the first ISO-accredited gaming test lab in the world BMM has been testing server-based and downloadable gaming systems since 1990 BMM was selected to consult and subsequently test for the world’s largest gaming monitoring system of over 100,000 connected slots in over 3,000 locations BMM tests gaming devices and systems for the world’s top 15 gaming equipment manufacturers worldwide
  • 4. company confidential The image part with relationship ID rId2 was not found in the file. 240 employees Las Vegas • Mexico City • Lima • Barcelona • Rome • Graz • Midrand • Macau • Singapore • Busan • Sydney • Melbourne bmm: global locations
  • 5. company confidential The image part with relationship ID rId2 was not found in the file. bmm: a global regulatory gaming expert regulatory services • Consulting for regulatory models • Development of technical standards • Consulting for economic development • Consulting for funding strategies • Industry development services • Education & training services • Technical support • Managing testing & certification • Managing inspection services • Technology assets for compliance management • Technology assets for licensing management
  • 6. company confidential The image part with relationship ID rId2 was not found in the file. Regulators bmm: supporting gaming manufacturers manufacturer services • Consulting for technical compliance • Managing testing & certification • Hardware testing • Operating system software testing • Game content testing • Peripheral device testing • Mathematical model analysis • Casino Management system testing • Central Monitoring system testing • Expert witness
  • 7. company confidential The image part with relationship ID rId2 was not found in the file. Regulators bmm: supporting gaming operators operator services • Consulting for technical compliance • Forensic evaluation • System & related audits • IT System security • Education & training services • Technical support • Manage testing & certifications • Technology assets for compliance management
  • 8. company confidential The image part with relationship ID rId2 was not found in the file. Regulated Markets in eGambling
  • 9. company confidential The image part with relationship ID rId2 was not found in the file. New challenges for e-Gambling operators Most  of  the  )me  these  groups  are  launching  a  combina)on  of  both   change   management   programs   for   their   IT   infrastructure   as   well   as   reshuffling  of  their  exis)ng  strategy  for  each  market  assessed.       Before   e-­‐Gaming   laws   are   enforced,   leading   groups   are   always   lobbying  governments  for  legisla)on  that  both  meet  the  needs  and   desires  of  the  regulators  (Tax  &  Technical  Guidelines)  whilst  remaining   commercially  aFrac)ve  to  ensure  that  regulated  companies  are  not  at   a  significant  disadvantage  to  unregulated  companies.      
  • 10. company confidential The image part with relationship ID rId2 was not found in the file. Main challenges for local regulators Governments  are  op-ng  for  different  tax  levels  and  market  rules,  but   most  of  the  -mes  their  security  guidelines  are  very  similar.       Regulators  are  in  charge  of  the  protec)on  of  players,  by  checking  that   websites  are  not  vulnerable  and  that  an)-­‐fraud  and  an)-­‐collusion   processes  are  in  place  in  every  licensed  operator.       Regulators  are  also  in  charge  of  checking  tax  payments  are  ok,  of   figh)ng  against  Money  Laundering  and  Financing  of  Terrorism.  These   tasks  require  an  autonomous  access  to  gaming  transac)ons  data  
  • 11. company confidential The image part with relationship ID rId2 was not found in the file. European Tax Benchmark Tax on Poker Tax on Casino Tax on Sports Betting Gaming Transactions Warehousing CountriesrecentlyregulatedandwithHighControlof Games France 2% of stakes non opened 9% of stakes A certified Electronic Safe to warehouse a copy of all gaming transactions is to be purchased by every Operator. Denmark 20% of GGR Germany * 20% of GGR Spain 25% of GGR Greece 30% of GGR Italy 20% of GGR 20% of GGR 3% or 5% of stakes Electronic Safe purchased by the Regulator * Schleswig-Holstein Lander only
  • 12. company confidential The image part with relationship ID rId2 was not found in the file. Regulators challenges   a.  Market  intelligence       i.  Where  are  currently  playing  your  residents  ?   ii.  Can  you  compete  with  illegal  licenses  ?       b.  Establish  a  clear  roadmap  with  poli)cal  authori)es,  with  2  major  risks  :       i.  Schlewig-­‐Holstein  and  Netherlands.  Avoid  any  collision  with  elec)on  dates  !   ii.  Establish  a  clear  objec)ves  list        
  • 13. company confidential The image part with relationship ID rId2 was not found in the file. Regulators challenges   c.  Reques)ng  the  right  level  of  security,  2  risks:                      i.        Absolute  Poker  scandal  in  Kanawakee  regula)on                    ii.      And  some  European  regulators  that  will  get  no  access  to  interconnected  poker                                        rooms  markets  between  Italy,  France  and  Spain.       d.  Establish  a  consistent  authorized  game  list:       i.  if  tax  incomes  forecast  are  high,  then  this  game  list  should  be  aFrac)ve  and  include    casinos  games  and  interna)onal  liquidity  opened  for  poker  operators.     ii.  Simplify  the  games  terminology  and  avoid  any  lack  of  clarity  in  the  list,  like  in  Italy.  In    general  adopt  the  same  game  list  adopted  by  in  other  countries.      iii.  Don't  include  games  that  can  be  easily  frauded  like  Chess  in  Italy.  In  general,  only                                Mul)  players  Cards  games  are  safe  from  what  is  called  today  Social  Games:  Casual    games  are  too  much  different  from  one  version  to  another  to  be  regulated,  RPG  are    not  adapted.  
  • 14. company confidential The image part with relationship ID rId2 was not found in the file. Regulators challenges   e.  Bring  equality  between  players:        If  an  operator  is  already  ac)ve  before  the  opening  of  the  market,  the  regulator  should  not    let  him  use  the  same  commercial  name  for  online  ac)vity.  This  issue  appeared  in  France    with  the  na)onal  horse  be^ng  company  using  its  name  in  adver)sing  campaigns  before    the  opening  of  the  market.       f.  Control  operators,  even  if  their  pla_orm  is  already  ok     i.  automated  controls  systems  (like  eVault  solu)ons),   ii.  Specific  aspects  from  each  type  of  game  :  in  horse  be^ng,  frauds  come  from  )me    fixing  and  double  accounts  on  same  credit  cards   iii.  Shareholders  respectability         g.  Work  hand  in  hand  with  experts  like  security  ones  and  test  labs.  
  • 15. company confidential The image part with relationship ID rId2 was not found in the file. contact Cyril LEVY Director  Market  Development  Europe   cyril.levy@bmm.com Gsm : +33 6 23 61 48 75 Jasna Drnda Radovanovic Business  Development  Consultant   jasna.drnda@bmm.com Gsm : +34 605 988 291