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DONALD TRUMP 
ACCESS
HOLLYWOOD
TAPE 
20
16
MATA KULIAH KONSULTAN KOMUNIKASI
PRODI MANAJEMEN KOMUNIKASI FIKOM UNPAF
DOSEN
DOSEN
AUTHOR
Dr. H. Antar Venus, M. A
NIP. 196712121993032003
Prodi Manajemen Komunikasi
Yuliani Dewi Risanti, S.Ikom, MBA
Prodi Manajemen Komunikasi
Miranthi Faizaqil Karima
NPM. 210510150084
Prodi Manajemen Komunikasi
2015
THE ART OF
COMMUNICATION 
IS
THE LANGUAGE OF 
LEADERSHIP
JAMES HUMES
DONALD J. TRUMP
Presiden Amerika Serikat ke-45
yang menjabat sejak 20 Januari
2017. Sebelum memasuki dunia
politik, Ia adalah seorang
pengusaha dan tokoh televisi.
Chronology
Problem
What
They Did
Analysis
Theory
locus of the
problem
OUTLINE
CHRON
OLOGY
October 7, 2016
The Washington Post mempublikasikan
sebuah video dan artikel tentang calon
presiden Donald Trump dan Billy Bush
melakukan percakapan cabul mengenai
wanita di tahun 2005.
The United States presidential election
Tuesday, November 8, 2016.
PROBLEM
"I DON'T EVEN WAIT.
AND WHEN YOU'RE A
STAR, THEY LET YOU DO
IT, YOU CAN DO
ANYTHING... GRAB
THEM BY THE PUS++"
"I MOVED ON HER, AND I
FAILED. I'LL ADMIT IT.
DID TRY AND FU++ HER.
SHE WAS MARRIED."
1.
Berita dengan rekaman suara itu
keluar dua hari sebelum the second
2016 presidential debate.
2.
Dalam semalam, berita ini menjadi
perbincangan dunia.
3.
Sebelumnya, Donald Trump pernah
mendapatkan tuduhan-tuduhan cabul
4.
Donald Trump menjatuhkan drajat
wanita secara umum. Memicu
kemarahan dari berbagai pihak.
WHAT DID THEY DO?
Trup acknowledged making the
remarks, but tried to deflect by
saying that Bill and Hillary Clinton
had said and done worse.
After the release of the Access
Hollywood video, Trump's first public
response came in the form of a
written statement published on his
campaign website:
This was locker room banter, a
private conversation that took place
many years ago. Bill Clinton has said
far worse to me on the golf course -
not even close. I apologize if anyone
was offended
WHAT DID THEY DO?
Kemudian pada tanggal 8
Oktober, Trump mengelurkan
video permintaan maaf yang
pada akhir video tersebut,
Trump mengungkit-ungkit
kasus lama lawannya, Hillary
Clinton, dan Bill Clinton
terkait pelecehan dan
intimidasi terhadap
perempuan.
THE THEORY
OF IMAGE
RESTORATION
DISCOURSE
WILLIAM BENOIT
Menguraikan strategi yang dapat digunakan
untuk mengembalikan citra dalam suatu
peristiwa dimana reputasi telah rusak. Teori
restorasi gambar dapat diterapkan sebagai
pendekatan untuk memahami situasi krisis
pribadi atau organisasi.
ANALYSIS
W
Mortification
Trump meminta
maaf
Differentiate
"Bill Clinton lebih
parah"
Minimize
Ini cuma "locker
room talks"
THANK
YOU
ANY
QUES
TION?

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Konsultasi Komunikasi - Kasus Donald Trump Access Hollywood Tape

  • 1. DONALD TRUMP  ACCESS HOLLYWOOD TAPE  20 16 MATA KULIAH KONSULTAN KOMUNIKASI PRODI MANAJEMEN KOMUNIKASI FIKOM UNPAF
  • 2. DOSEN DOSEN AUTHOR Dr. H. Antar Venus, M. A NIP. 196712121993032003 Prodi Manajemen Komunikasi Yuliani Dewi Risanti, S.Ikom, MBA Prodi Manajemen Komunikasi Miranthi Faizaqil Karima NPM. 210510150084 Prodi Manajemen Komunikasi 2015
  • 3. THE ART OF COMMUNICATION  IS THE LANGUAGE OF  LEADERSHIP JAMES HUMES
  • 4. DONALD J. TRUMP Presiden Amerika Serikat ke-45 yang menjabat sejak 20 Januari 2017. Sebelum memasuki dunia politik, Ia adalah seorang pengusaha dan tokoh televisi.
  • 6. CHRON OLOGY October 7, 2016 The Washington Post mempublikasikan sebuah video dan artikel tentang calon presiden Donald Trump dan Billy Bush melakukan percakapan cabul mengenai wanita di tahun 2005. The United States presidential election Tuesday, November 8, 2016.
  • 7. PROBLEM "I DON'T EVEN WAIT. AND WHEN YOU'RE A STAR, THEY LET YOU DO IT, YOU CAN DO ANYTHING... GRAB THEM BY THE PUS++" "I MOVED ON HER, AND I FAILED. I'LL ADMIT IT. DID TRY AND FU++ HER. SHE WAS MARRIED." 1. Berita dengan rekaman suara itu keluar dua hari sebelum the second 2016 presidential debate. 2. Dalam semalam, berita ini menjadi perbincangan dunia. 3. Sebelumnya, Donald Trump pernah mendapatkan tuduhan-tuduhan cabul 4. Donald Trump menjatuhkan drajat wanita secara umum. Memicu kemarahan dari berbagai pihak.
  • 8. WHAT DID THEY DO? Trup acknowledged making the remarks, but tried to deflect by saying that Bill and Hillary Clinton had said and done worse. After the release of the Access Hollywood video, Trump's first public response came in the form of a written statement published on his campaign website: This was locker room banter, a private conversation that took place many years ago. Bill Clinton has said far worse to me on the golf course - not even close. I apologize if anyone was offended
  • 9. WHAT DID THEY DO? Kemudian pada tanggal 8 Oktober, Trump mengelurkan video permintaan maaf yang pada akhir video tersebut, Trump mengungkit-ungkit kasus lama lawannya, Hillary Clinton, dan Bill Clinton terkait pelecehan dan intimidasi terhadap perempuan.
  • 10. THE THEORY OF IMAGE RESTORATION DISCOURSE WILLIAM BENOIT Menguraikan strategi yang dapat digunakan untuk mengembalikan citra dalam suatu peristiwa dimana reputasi telah rusak. Teori restorasi gambar dapat diterapkan sebagai pendekatan untuk memahami situasi krisis pribadi atau organisasi.
  • 11. ANALYSIS W Mortification Trump meminta maaf Differentiate "Bill Clinton lebih parah" Minimize Ini cuma "locker room talks"