Do you want to turn visitors into leads? Landing Page is the most effective way to turn visitors into leads or customer. Visitors are taken to Landing Page after clicking your ad. Landing pages are pages that are specifically created to achieve conversion goals. A home page can occasionally serve as a landing page (though some argue that a home page can never genuinely be a landing page), but dedicated pages are usually designed for specialised marketing efforts. Conversion goals might range from making a purchase to obtaining information for free. You can develop, test, and improve landing pages that will help you achieve your goals after you have a defined aim and understand your market.

1. DO's and
Don'ts on
creating a
Landing Page
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2. Make your landing page simple,
consistent and organized.
01
DO's on creating a
Landing Page
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3. 02 Give your customer a rich & high-
quality content that inspires
confidence.
03 Make a fantastic headline and
attractive design with flawless
navigation.
04 The easiest way to get conversion is to
have an excellent, incredible offer on
the landing page.
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4. 06
07 Make your landing page responsive
for mobile, IPad, and other devices.
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05 Highlight why you are better than
your competitors.
Test your landing page on different
browsers like Chrome, Safari, Edge,
Firefox, Opera, and others.

5. 08 Reduce load time by keeping minimal
size for image files, using cache tools,
and a speedy web host.
09 Have clickable share buttons for
social media platforms like LinkedIn,
Twitter and others. Generally, people
happily share a resource that they
have found helpful.
10
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6. 11 Add a creative and effective "Call To
Action" button
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10 Great landing pages use the same
keywords from the Pay-per-click
(PPC) ad text, for continuity & to
reassure visitors that they're on the
right path.

7. 12 Add social proof in the form of videos
or text with the testimony of happy
customers.
13 Use original photographs of the
product.
14 Contrasting colours in each section
will help keep the attention of the
visitor instead of following the same
colour throughout.
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8. 16 Thank you message after filling out a
form on the landing page.
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15 Make sure to conduct many rounds of
A/B testing.

9. Don't make a long contact form or ask
for too much information.
01
Don't s on creating a
Landing Page
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10. 02 Don't repeat the same points
continuously in a different way.
03 Don't make promises that you cannot
keep.
04 Don't take your visitors to a different
website that they don't intend to visit.
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11. 06 Never use your homepage as a
landing page.
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05 Avoid using poor grammar or spelling
errors.

12. 07 Don't fill your landing pages with
multiple Call-To-Action buttons.
People will get confused and will take
no action at all.
08 Don't fill every inch of white space.
Leave white space in your design, so
that content is easy to read and
visually pleasing.
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13. Thank You
Love to discuss more on this just drop
an email hello@minervainfotech.com
or call us at +91 93393 99487
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