1. WordPress Multisite
at the
University of Washington

2. Mindy Messenger
Content Strategist
Marketing & Communications Web Team
Twitter: @messemi

3. Content strategy is...
“Planning for the creation, delivery, and governance of useful,
usable content.”
- Kristina Halvorson
“Using ‘words and data to create unambiguous content that
supports meaningful, interactive experiences.’”
- Rachel Lovinger
“Getting the right content to the right user at the right time.”
- Kevin P. Nichols

4. Our core theme
Goal: Branded, one-size-fits-most theme for the UW

5. conservationbiology.uw.edu

6. uw.edu/uaa

7. Blogroll shortcode
Goal: Display blog posts on standard pages

8. uw.edu/ceremony

9. uw.edu/uaa

10. 10
uw.edu/uaa

11. Pagelets
Goal: Add independent text widgets on certain pages

12. uw.edu/ima

13. uw.edu/ima

14. 14
Pagelets

15. 15
Pagelets

16. Page Builder by Site Origin
Goal: Increase layout flexibility for general theme

17. Remember this site?

18. And this one?

19. 19
Page Builder

20. conservationbiology.uw.edu

21. uw.edu/uaa

22. Guiding principles
• Go easy on the plugins and scripts
• Limit user ability to add scripts, iFrames & plugins
• Train users and document everything
• Solve content issues before adding features

23. Resources
Find our code & theme on GitHub:
github.com/uweb
Web Team blog:
uw.edu/marketing/web
Thank you!