LinkedIn presentation
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While at Goodwill Career Services I developed a 1 hour presentation on LinkedIn to introduce the service to new users. This is the powerpoint presentation.
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LinkedIn presentation
- 1. Presentation by Michael McClure, 2012
- 2. LinkedIn has changed…again. Visit this link: http://www.linkedin.com/profile/sample
- 3. What is LinkedIn? ² LinkedIn is the world’s largest “professional” social network ² Originally developed for those in professional occupations ² Increasingly used by all job seekers ² Still requires professional conduct ² Resume’s are historical, LinkedIn is also about the future
- 4. What is LinkedIn? ² Not a traditional “job board” but can be used to search for jobs ² Powerful networking and research tool ² Employers and recruiters can search for possible candidates ² Profile can be flagged as “job seeker”
- 5. A Brief History ² Launched in 2003 ² 161,000,000 members ² 2 new members every second ² Publicly traded company with users in 200 countries
- 7. Relationships Matter ² 82% confidence in LinkedIn ² 28% confidence in Twitter ² 23% confidence in Facebook ² Like Twitter, Facebook, Google+, LinkedIn is primarily relational not transactional
- 8. Relationships Matter ² 80% of hiring managers use social media to find talent ² 95% use LinkedIn to find talent ² 80% of LinkedIn members influence business decisions ² LinkedIn may have been a factor in your last job
- 9. Under the Hood ² LinkedIn is a database ² The database can be queried - keywords ² Context sensitive ² Aggregated ² 3 degrees of separation
- 10. Profile Completeness ² Looking at 7 key areas for completeness ² Employers are 40 times more likely to find you if your profile reaches 100%
- 11. Profile Completeness ² A profile photo ² Industry location ² Current position (with description) ² Two past positions ² Education ² Skills – minimum of 3 ² Minimum of 50 connections
- 12. Profile Components ² Headshot ² Summary ² Name ² Education ² Headline ² Experience ² Current position ² Groups ² Recommendations ² Skills ² Connections ² Interests ² Websites/Twitter ² Extras (such as Amazon reading list or SlideShare) ² Public Profile ² Personal info
- 13. The Profile Summary Headshot Name Headline Current position Recommendations Connections Websites/Twitter Public Profile
- 15. Head Shots (Acceptable)
- 16. Head Shots (Professional)
- 18. You may need to upload a larger picture. The file dimensions should be between 200 x 200 and 500 x 500. Once you upload a larger profile picture, make sure you crop it! The profile picture is your headshot… so don’t include your elbows or knees!
- 19. Name Headline ² Use your real name ² 120 characters for an attention grabbing headline ² Employers will search by keywords ² Look for keywords used in your industry and include them whenever possible
- 20. Network Summary ² Number of recommendations ² Number of connections ² Websites/Blogs – include your own if you have one
- 21. The Summary ² The summary is much like your 2 minute elevator speech or the “tell me about yourself” question ² 2000 characters - Include keywords ² Try to show you have good communication skills instead of just saying it
- 22. Experience ² LinkedIn is looking for 2 positions ² Include a description - accomplishments with keywords ² If you’ve had two positions for the same company you may split them up ² Don’t just copy and paste from the resume ² Write in 1st person – but don’t overuse “I”
- 23. Experience What to include if you’re unemployed? ² Acceptable to wait up to 3 months ² Include any volunteer work ² Include any part time or contract work ² Statethat you are ready for new opportunities ² Avoid putting unemployed status in the headline
- 24. Experiences: Make Sure the Company Page is Linked Correctly LinkedIn’s New Profile adds more than just the name of the company in the Experience section. If there’s a corresponding company page, LinkedIn will display the company logo on your Experience section.
- 25. Education ² Don’t forget evening courses, certificates, personal development, etc. ² If all you have is high school then that’s ok ² In a pinch you could even say “school of hard knocks” but be careful not to get carried away
- 26. Skills Expertise ² Tied to level of experience ² You may add up to 50 but LinkedIn requires a minimum of 3 for profile completeness – what is now “all-star”
- 27. Connections ² LinkedIn uses “gated access” ² Requires existing relationship ² 50 connections are required for profile completeness ² Each new connection can add 30 people to your 2nd level and 1000 people to your 3rd level
- 28. Connections ² 1st level connections are people in your direct network ² 2nd level connections are people in the network of your 1st level connections ² 3rd level connections are people in the networks of your 2nd level connections
- 29. Connections
- 30. Connections Where can you find new connections? ² Past and present colleagues ² LinkedIn “people you may know” ² Alumni ² Company search ² LinkedIn Groups
- 32. Recommendations ² Similar to reference letters ² Ideally 6 – 10 ² Do not use the default message ² Write a personalized message
- 33. Groups ² Opportunity to participate ² Can join up to 50 groups ² Join groups in your field of interest or expertise ² Powerful way to network and become known
- 34. Contact Information ² Visible to your first level connections only ² Include email and phone number ² Do not include marital status ² Do not include full mailing address – city and province will do
- 35. Missing Extras LinkedIn has recently removed: ² Amazon reading list ² Twitter feeds ² WordPress ² Box – used for uploading documents ² Polls
- 37. Applying for jobs? ² To appear higher in searches the 7 main areas need to be complete ² Search follow companies ² Search jobs ² Apply outside of LinkedIn if possible ² Write a personalized message, not default
- 38. Upgrade? ² Job Seeker icon ² InMail ² Profile Organizer ² More detailed stats and info about connections who have viewed your profile ² Premium search filter
- 39. Remember… ² Complete profiles are 40 times more likely to be seen ² Those with 2 recent positions are 12 times more likely to be seen ² What goes on the Internet, stays on the internet (wayback machine)
- 40. Final Thoughts ² Stay positive! ² Get involved in the conversations ² Give more than you get ² Keep it current - update frequently
- 41. LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today.” - Forbes Questions? Presentation by Michael McClure, 2012