Overview of Weacons concept and technology. Following the lines of the "physical web", it is proposed an appealing way to provide useful information to the user related to its location. Much as Google Now, but each provider controls the content. Some comparision with Beacons' technology. But Weacons doesn't require any specific hardware! No ad-hoc app developments, no IT consultancy! Today is in prototype phase, only on Android

1. Weacons
Overview
Asseenonyoutube

2. “We know what you need
when you are there”

3. 1.
Concept
What you need, at your hand, without asking for.

4. IMAGINE
You just go around, as always, and your
phone (or your watch) notifies you that
it has information you may need just
because you are there. Effortless and in
not invasive way.
Also, it gives you some magic buttons to
ease your life: avoid queuing, call the
waiter, see again the goal at the
stadium, choose a song in the pub...

5. Feelingnudenothavingdataconnection?
Are you abroad, or in the underground,
without roaming or mobile
connectivity?
Not a problem. It will work anyway.

6. 2.
SomeExamples
The possibilities are endless

7. Youjustarrivedtotheairport...
...very late; you don't have time to look for
the gate on the screens.

8. Place your screenshot here
Flightinfo&flightalerts
No need to check continuously the screens! It magically
appears in your hand.
Plus, it informs you of any change on your flight.

9. Inamuseum?
Buy tickets, get information (audio, pictures
and video) of items.

10. Place your screenshot here
PersonalAudioguide
Get a notification when they are about to close
or for any communication, like lost items.

11. Newbuilding
How much for the apartments?
How many of them are still available?

12. Place your screenshot here
Takeanappointment
See apartments availability, blueprints and prices, navigate
in a 3-d tour, etc.

13. Coffeeshop
Choose the next song to be played,
as a virtual jukebox

14. Otherexamples
Where
Restaurant
Underground
Gym
Company
What
Menu in your language, always updated.
Vegane filter. Call the waiter.
See lines & stops diagram. See timetable,
incidents, delays. Calculate your route.
See available activities in a timetable, their
trainers, how many people in each one.
See the number of employees, job offers,
Linkedin profiles, exchange listing and
main products & services.

15. whataboutmybusiness?
We have some ideas, but you probably have
lots!

16. Place your screenshot here
undercontrol
We hate spam. Turn off what you are not interested in.
Also, the system learns your preferences.

17. 1000apps?
Just one app, for all kind of places.
You don’t even need to open it.

18. 3.
Users
Benefits & Concerns

19. Forusers...
✖ No need to register or log in.
✖ No need to “turn-on” anything, like
bluetooth for detection. No GPS usage
(we care about battery draining)
✖ It’s free.
✖ One single app for every environment
✖ No spam. Turn off one Weacon, one
type, or silence it at all.
✖ Get special discounts.
✖ Privacy is respected.
✖ Get WiFi connection automatically.

20. 4.
Clients
How & What is needed

21. ForClients(Contentproviders)...
✖ Manage your content, from website or
app. Update it as often as you want.
✖ Add interactivity.
✖ Use predefined templates.
✖ Learn about clients habits.
✖ Engage through personalized offers and
coupons.
✖ Integrate with your information
systems.
✖ Free basic plan.
✖ No special hardware.
✖ No consultancy.

22. WhatcanIget?
Engagement
You will be able to tell
new clients from regular
ones. Plan different
strategies for
engagement and
fidelization.
Visibility
You made an effort on
your website, your app or
social networks. We put
it in hands of people who
value your brand.
Quality
Improve the experience
of your users providing
dynamic information,
quick service or new
functionalities.
Easy
Your business is already
complex. We aren’t
adding any new process.
You may add
functionalities if you
think they worth in your
case.
Analytics
Have data about clients’
habits to support your
business decisions. Or to
discover new
opportunities.
Communication
Get a new, clean way to
communicate to your
clients, making
differences if they are
physically at your place.

23. 5.
Money
Where it comes from?

24. MakingMoney
Weacons’ concept it’s so wide that we have
too many options to monetize.
Having too many options isn’t a problem if
you have the right tools for deciding.
Indeed, it is the ideal scenario.
In the “critical-mass” type of business it
worth to wait a little to have revenues: Any
obstacle to gain users will slow down or
even kill the project.

25. Users
It’s hard to get money directly from them,
(specially in Android). On the other hand,
they give little value to personal data, or
Advertisement reception.
A portion of users is open to pay for special
features of a service they already know.
SourcesofMoney

26. Providers
They have a better understanding of
investment and ROI.
They are willing to pay for something that
✖ proves to generate incomes directly or
indirectly
✖ the competence or many others have
✖ the risk is controlled (little effort of
adoption, easy to quit, conditions are
stable, reputation is safe)
SourcesofMoney

27. SourcesMoney
3rd-Parties
Interested in by-products. Normally it’s the
data gathered.
They are willing to pay for data that:
✖ is structured
✖ accessible (a well-made API, for instance)
✖ updated
✖ pricing is on demand / scalable

28. So…?
Taking into account these considerations
several monetization channels must be
evaluated together with their impact and
timing.
For instance:
✖ Banners on app. (Worse the experience)
○ generic publicity
○ publicity of surrounding places
✖ On app payments (resturants, tickets)
✖ Sending custom notifications (per unit or
flat rate)
✖ API for providing restaurant menus
✖ Getting alerts on flights
✖ Advanced analytics and alerts

29. 6.
RoadtoMarket
What are the right steps?

30. Minimizingrisks
Too innovator
Some of the functionalities of Weacons are
products or even companies by themselves
in other markets. Study and transplant!
(with care, success in different markets is
not granted). Then, expand slowly the
functionalities over that base.
Examples:
✖ Network of WiFi spots.
○ iPass (Only 7 restaurants in BCN!)
✖ Flights info:
○ Tripit (free, payment and subscription)
○ FlightView (free, payment)

31. Minimizingrisks
Few Weacons
In a first stage, a minimal amount of
Weacons can be created automatically or
semi-automatically, chosen
“intelligently”.
Not only the content, but certain
functionalities can be prepared without
involving the “provider” who could ask a
posteriori the control of its Weacon.

32. Minimizingrisks
Too Confusing
The users’ idea of “what’s this app for” can
be constructed by steps, adding types of
business slowly.
Also, each field has its own “rules” and
“dynamics”. Not a good idea face them all
at once.

33. There is no substantially new technology
behind (as Google had its pagerank algorithm),
so the system could be easily replicated.
The model is more similar to Facebook, or
Whatsapp: the volume of users makes the
difference.
So the growing process must be planned
carefully: in early stage there is no risk, nobody
cares about other app among thousands. But,
reaching a country level, could get attention
and be replicated in others by third parties
Competitiveadvantage

34. Most related platforms are focused on
recommendation. (Foursquare, Tripadvisor,
etc.). Not really competitors. Indeed they are
potential partners.
Competitors,“Recommenders”

35. Apple (iBeacons) and Google (Uribeacons,
Nearby, Eddystone) are interested in Context
Awareness (It bodes well!).
✖ iBeacons needs custom apps…
✖ Uribeacons provides only a URL,
✖ They all needs special hardware, change
batteries, can be stoled!
✖ Requires bluetooth turned on
✖ They are more “local”(few meters).
Therefore the applications are different
respect Weacons.
Competitors,“Beacons”

36. One possible happy ending for Weacons is
being absorbed by Google Now, indeed.
Weacons is about “context awareness”. The
main competitor is Google Now. There are
some fundamental differences:
Competitors(GoogleNow)
Range
Weacons cares about
50mts from your
position. Google Now,
the city (In this sense is
more recommendation).
Push notifications
Selective push
notifications, including a
novel communication
channel.
Content
The content is basic and
automatically generated
by Google. Very basic
functionalities (phone
call, directions).

37. SmartWatches
Perfect for Weacons!
Now is the moment.

38. Prototype
Made to check technical feasibility and test
user experience.
Implemented in Android.
Videos showing different kinds of Weacons
are available at:
https://youtu.be/-XR8sDslmsw?
list=PLW__jWN2yzTigIsrt6iZ-
P6xK9txnRG8m
Seeitinaction!

39. Comingsoon
Android & iOS

40. CONTACT
This material is not intended for public dissemination.
Thanks to all that contributed to define the concept.
PROJECT STAGE
This project is early stage.
Looking for talented Android & iOS
developers, investors and mentors.
Contact
Milenko Halat. Weacons’ concept,
branding, market study, risk
assessment and prototype
development.
milenko@halat.cl

41. Credits
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