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Ball corp. Corporate Social Responsibility Proposal ( michael toney , mike toney)
- 1. Ball Corporation’s Ball Foundation Team 2 Jennifer Jacobson Claudia Bertram Mike Toney Michael Toney Grahm Saunders
- 2. Company Background • 1880 founded in Buffalo, New York By 5 brothers with a $200 loan from their uncle • Known for its glass canning jars • 1998 moved HQ to Broomfield, CO • Today: 4 Divisions: corporate, global beverage, global food & packaging, and aerospace • Employs 14,500+ in 90 locations worldwide.
- 3. Ball Foundation Background • 2010 started Ball Foundation • Purpose: “To move the organization from a culture of corporate philanthropy to impact- driven community investment.” – Match employee time & money – Increase morale and reputation – Focuses on giving in areas where there is a Ball presence
- 4. Ball Foundation Goals • Bringing more purpose, structure and transparency to our giving process • Helps capture, measure, and leverage the impact of our giving with stakeholders • Allowing Ball to manage customer giving requests on a global basis • Providing priorites, processes, and filters that are leveraged across our global footprint • Stabilizing our giving across economic cycles by seperating the foundation from Ball’s bottom line
- 5. Strategic Design • Company “silo-ed” by function -HQ is overall in charge -Allows silos to concentrate on product • Each department competes with the other -funding allocated to best performers -no incentive for collaboration
- 6. © Ball Corporation Management Structure and Strategic Design 5 Chief Executive Officer Chief Financial Officer COO, Global Beverage President, Aerospace and Technologies VP, HR and Admin. VP, Info. Technology VP, Communications and Marketing General Manager, Vietnam Joint Venture President, Ball Packaging Europe COO, Global Food and Household Packaging Director, Strategic Planning President, North American Beverage President, Ball Asia Pacific President, Latapack-Ball General Manager, Ball Aerosol Products General Manager, Ball Aerocan
- 7. Cultural Lens • Started as a family-oriented business - this continues today. • Ball mason jar is main artifact “simpler times” - not produced anymore but symbolically important • Ball Foundation is new - shaping its own culture -creating norms in corp. around giving
- 8. Political Lens • Ball Foundation lacks serious backing -2010 only 3 paragraphs in Sustainability Report • Foundation is seen as taking away from Ball’s bottom line -lacks metrics showing community impact
- 9. Flood Relief
- 10. What would YOU recommend to Ball Foundation? How can Ball Corp work with its foundation better?
- 11. Our Recommendations • Increase staffing • Promotional Materials • Road show • Use Ball’s culture to its advantage
- 12. Conclusion
Editor's Notes
- Product = “core competencies” The organization is structured… (what does ball hope to accomplish)\ The individual units are not really linked or coordinated – theyre silo-ed, except for top management. The basic systems are aligned by function Resources are allocated to the highest-performing groups
- This is the formal grouping structure The units are linked and coordinated (how?) According to VP Shawn Barker, the organiztional design seems to perfectly fit Ball’s needs This is because of the high sense of Strategic Alignment – Ball’s employeses are motivated to further their section to get greater resources – this leads to improving specific sections but leads to silo-ing. It also creates a cultural norm of hard work and pride within your function.
- A. As we discussed earlier, 5 brothers… B. CEO going home to dinner every night – this is a ritual at ball that all employees are expected to do C. Shawn said that everyone hangs out outside of work – furthering cohesiveness D. Ball Foundation is so new that culture is still being shaped E. Only big cultural problem is non-confrontational
- Ball Corp anually decides how much to give the foundation – depending on business results and tax considerations = no stable amount of funding, year to year Without being able to show how much good they are doing, Ball Foundation faces serious skepticism
- Facilitate discussion.
- At least one more staff person (even if part time) to help with individual giving. Could be separated into two jobs (grants vs. individual giving) that way the person in charge of individual giving could work more closely with all of the divisions to get the word out. Promotional materials - increase. Show examples of current. INtranet is not going to work for plant employees. What would work for them? Use your culture to your advantage. History of mid-west, family owned and operated company.c Family takes care of themselves. Ball Jar is an image they want to get away from, so "shatter it". Give more than ever before using the new matching program.