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Scottish Public Opinion Monitor
February 2013
2




Independence
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Support for independence increased to 34% among those certain
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                                                           here
to vote, up four points since October 2012                   3

Q. Should Scotland be an independent country?



                                                     All                                                                                               Certain to vote

                      Undecided                                                                                                        Undecided
                                                                                      Yes                                                              11%                Yes
                                    16%

                                                                             32%                                                                                         34%




                                                                                                                                                 55%
                                    52%
               No                                                                                                               No
                    „Yes‟ change since Oct = +4%                                                                                       „Yes‟ change since Oct = +4%
Base: All = 1,003; all certain to vote = 73% (735). Data collected among 1,003 Scottish adults 18+, 4-9 February 2013


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Support for independence is highest among men, those agedbrand logo
                                                           18-
                                                            here
24 and SNP supporters                                         4

Q. Should Scotland be an independent country?


               Men         Women                            18-24           25-34           35-54             55+                                SNP   Labour   Cons.    Lib
                                                                                                                                                                        Dem



                                                                                                                                                 70%
                                                             58%
               41%                                                                           38%
                             28%                                             28%                             27%
                                                                                                                                                        15%             19%    Yes
                                                                                                                                                                 5%
                                                                                                                                                 17%                           No
                                                             38%
               48%                                                           54%             52%
                             61%                                                                             61%
                                                                                                                                                        73%             73%
                                                                                                                                                                94%




Base: All certain to vote = 73% (735). Data collected among 1,003 Scottish adults 18+, 4-9 February 2013


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The rise in support for independence has bucked the recent                                                                                                              brand logo
                                                                                                                                                                           here
trend                                                                                                                                                                        5

Q. Should Scotland be an independent country?


                    January 2012                                   June 2012                                 October 2012                              February 2013




                           39%                                          35%                                                                                34%
                                                                                                                       30%
                                                                                                                                                                       Yes
                                                                                                                                                                       No

                           50%                                          55%                                                                                55%
                                                                                                                       58%




Base: All certain to vote. Data collected among c1,000 Scottish adults.


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                  Support for independence – 35 year trend                                                                                                                                                                                                                    brand logo
                                                                                                                                                                                                                                                                                 here
                                                                                                                                                                                                                                                                                           6




                               60


                               50                                                                                                                                                       Scottish Parliament opens
Support for independence (%)




                                                                       Introduction of the poll tax
                                                                                                                                      Devolution referendum                                                                                     SNP form majority
                                                                              in Scotland
                                                                                                                                                                                                                                                  government
                               40


                               30


                               20
                                                                                                                                                                                                             SNP form minority
                                                                                                                                                                                                                                                                 Edinburgh
                                                                                                                                                                                                               government
                                                                                                                                                                                                                                                                 Agreement
                               10                                                                                                                                                                                                                                  signed
                                                          Devolution referendum

                                0




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                                    1978
                                           1979
                                                  1980
                                                         1981
                                                                1982
                                                                       1983
                                                                              1984
                                                                                     1985
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                                                                                                   1987
                                                                                                          1988
                                                                                                                 1989
                                                                                                                        1990
                                                                                                                               1991
                                                                                                                                      1992
                                                                                                                                             1993
                                                                                                                                                    1994
                                                                                                                                                           1995
                                                                                                                                                                   1996
                                                                                                                                                                          1997
                                                                                                                                                                                 1998
                                                                                                                                                                                        1999
                                                                                                                                                                                               2000
                                                                                                                                                                                                      2001
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                                                                                                                                                                                                                    2003
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                                                                                                                                                                                                                                         2006
                                                                                                                                                                                                                                                 2007
                                                                                                                                                                                                                                                        2008
                                                                                                                                                                                                                                                               2009
                                                                                                                                                                                                                                                                      2010


                                                                                                                                                                                                                                                                                    2012
                                                                                                                                                                                                                                                                                               2013
                  Data taken from MORI and Ipsos MORI polling (1999-07 data taken from Scottish Social Attitudes Survey)




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Scottish Parliament voting
The SNP has a eight point lead over Labour among those certainco-
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to vote in a Scottish Parliament election…                   here
                                                               8

Q. If there were elections to the Scottish Parliament tomorrow, how would you use
your first vote?


                                   All giving a voting                                                                                             All who are certain to
                                    intention (83%)                                                                                                     vote (65%)
                                  Others – 1%                                                                                                    Others – 2%

        Lib Dem                            8%
                                                                                                                         Lib Dem                                        SNP
                                                                                      SNP                                                              7%

   Cons.                  14%                                                                                      Cons.                     13%
                                                                                 41%                                                                                   43%




                                                                                                                                                   35%
                                  36%
               Labour                                                                                                           Labour
                     SNP lead over Labour = +5%                                                                                         SNP lead over Labour = +8%
Base: All giving a voting intention = 83% (841); all certain to vote = 65% (647). Data collected among 1,003 Scottish adults 18+, 4-9 February 2013


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… increasing the gap that had been closing throughout 2012                                                                                                                 brand logo
                                                                                                                                                                              here
                                                                                                                                                                               9

Q. If there were elections to the Scottish Parliament tomorrow, how would you use
your first vote?

                              Labour                         SNP                    Conservative                                   Liberal Democrats               Other
  60                                       Scottish Parliament Election                                                             Scottish Parliament Election
                                                      Result                                                                                   Result

  50
                                                                                                                                                                               43%
  40
                                                                                                                                                                               35%
  30

  20
                                                                                                                                                                               13%
  10
                                                                                                                                                                                7%
    0                                                                                                                                                                           2%


Base: All certain to vote. Data collected among c1,000 Scottish adults.


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Satisfaction with party leaders
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Half of Scots are satisfied with the job that Alex Salmond and Nicola Sturgeon
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                                                                              here
are doing, while Johann Lamont continues to improve her profile                11

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Deputy First Minister/Leader of
Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives/Scottish Green Party/the Better Together Campaign?

                                                                                                                                                   Don‟t know   Net satisfaction   Net satisfaction
                                                                                                                                                                                       change
                                                                     Dissatisfied                         Satisfied                                                                (since Oct ‟12)

      Alex Salmond                                                             43%                                     50%                             7%            +7%                -3%

  Nicola Sturgeon                                                                  33%                                 50%                             17%          +17%                 NA

   Johann Lamont                                                                    31%                            39%                                 31%           +8%                +3%

     Alistair Darling                                                               32%                        33%                                     35%           +1%                 NA

    Ruth Davidson                                                                  33%                       29%                                       39%           -4%                +5%

      Patrick Harvie                                                                      16%                28%                                       56%          +12%                +7%

  David Cameron                                                      67%                                    27%                                        6%           -40%                -5%

        Willie Rennie                                                                29%                  22%                                          49%           -7%                 0%



 Base: 1,003 Scottish adults 18+, 4-9 February 2013


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Satisfaction among own party supporters                                                                                                                                                   here
                                                                                                                                                                                            12

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Deputy First Minister/Leader of
Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives/Scottish Green Party/the Better Together Campaign?

                                                                                                                                                   Don‟t know   Net satisfaction   Net satisfaction
                                                                                                                                                                                       change
                               Dissatisfied                          Satisfied                                                                                                     (since Oct ‟12)

      Alex Salmond                                            9%                                     90%                                               2%           +81%                +7%


  Nicola Sturgeon                                             9%                                77%                                                    15%          +68%                 NA


  David Cameron                                      27%                                    67%                                                        6%           +40%               -19%

   Johann Lamont                                        20%                             59%                                                            21%          +39%                -2%

    Ruth Davidson                                       19%                            55%                                                             26%          +36%                -5%

        Willie Rennie                                 23%                           49%                                                                28%          +26%               -11%

     Alistair Darling                                27%                        40%                                                                    33%          +13%                 NA



Base: 1,003 Scottish adults 18+, 4-9 February 2013


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Satisfaction among own campaign supporters                                                                                                                                     here
                                                                                                                                                                                 13

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as Deputy First Minister/Leader of the Better Together Campaign?




                                                                      Dissatisfied                             Satisfied
                                                                                                                                                       Don‟t know   Net satisfaction




   Nicola Sturgeon (among 'Yes' voters)                                                    14%                                      71%                  15%            +57%




       Alistair Darling (among 'No' voters)                                           26%                            41%                                 33%            +15%




Base: 1,003 Scottish adults 18+, 4-9 February 2013


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Satisfaction with party leader trends                                                                                                                                                     here
                                                                                                                                                                                           14

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime
Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives?

                   Alex Salmond                    Johann Lamont                      Ruth Davidson                      Willie Rennie                 Patrick Harvie      David Cameron

  70

  60

  50                                                                                                                                                                                       50%

  40                                                                                                                                                                                       39%
                                                                                                                                                                                           29%
  30                                                                                                                                                                                       28%
                                                                                                                                                                                           27%
  20                                                                                                                                                                                       22%

  10

    0
     Feb-10            Apr-10            Aug-10            Nov-10             Feb-11            Apr-11             Aug-11              Dec-11          Jan-12     Jun-12     Oct-12   Feb-13
Base: All certain to vote. Data collected among c1,000 Scottish adults.


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Net Satisfaction with party leader trends                                                                                                                                                  here
                                                                                                                                                                                            15

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime
Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives?

               Alex Salmond                  Johann Lamont                      Ruth Davidson                      Willie Rennie                       Patrick Harvie   David Cameron

   40
   30
   20
                                                                                                                                                                                             +13
   10                                                                                                                                                                                         +8
                                                                                                                                                                                              +7
      0                                                                                                                                                                                       -4
       Aug-11                                 Dec-11                                  Jan-12                                    Jun-12                              Oct-12              Feb-13
  -10                                                                                                                                                                                         -7

  -20
  -30
  -40                                                                                                                                                                                        -40
  -50
  -60
Base: All certain to vote. Data collected among c1,000 Scottish adults.


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  Technical details                                                                                                                                    brand logo
                                                                                                                                                          here
                                                                                                                                                           16



• This presents the topline results from Scotland
• Results are based on a survey of 1,003 respondents
  conducted by telephone
• Fieldwork dates: 4th February – 9th February 2013
• Data are weight by: age, sex and working status using
  census data; tenure using SHS data; and public-private
  sector employment using Scottish Government Quarterly
  Public Sector Employment series data
• Where results do not sum to 100%, this may be due to
  computer rounding, multiple responses, or the exclusion of
  “don‟t know” categories
• Results are based on all respondents (1,003) unless
  otherwise stated




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                                                                                                                                                                      here




Thank you
mark.diffley@ipsos.com | 0131 240 3269                                                                                                            @IpsosMORIScot
christopher.mclean@ipsos.com | 0131 240 3264

© Ipsos MORI   This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.

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Scotlandspomfeb13charts130213 130213031052-phpapp01

  • 1. Paste co- brand logo here Scottish Public Opinion Monitor February 2013
  • 3. Paste co- Support for independence increased to 34% among those certain brand logo here to vote, up four points since October 2012 3 Q. Should Scotland be an independent country? All Certain to vote Undecided Undecided Yes 11% Yes 16% 32% 34% 55% 52% No No „Yes‟ change since Oct = +4% „Yes‟ change since Oct = +4% Base: All = 1,003; all certain to vote = 73% (735). Data collected among 1,003 Scottish adults 18+, 4-9 February 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 4. Paste co- Support for independence is highest among men, those agedbrand logo 18- here 24 and SNP supporters 4 Q. Should Scotland be an independent country? Men Women 18-24 25-34 35-54 55+ SNP Labour Cons. Lib Dem 70% 58% 41% 38% 28% 28% 27% 15% 19% Yes 5% 17% No 38% 48% 54% 52% 61% 61% 73% 73% 94% Base: All certain to vote = 73% (735). Data collected among 1,003 Scottish adults 18+, 4-9 February 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 5. Paste co- The rise in support for independence has bucked the recent brand logo here trend 5 Q. Should Scotland be an independent country? January 2012 June 2012 October 2012 February 2013 39% 35% 34% 30% Yes No 50% 55% 55% 58% Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 6. Paste co- Support for independence – 35 year trend brand logo here 6 60 50 Scottish Parliament opens Support for independence (%) Introduction of the poll tax Devolution referendum SNP form majority in Scotland government 40 30 20 SNP form minority Edinburgh government Agreement 10 signed Devolution referendum 0 2011 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 Data taken from MORI and Ipsos MORI polling (1999-07 data taken from Scottish Social Attitudes Survey) © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 8. The SNP has a eight point lead over Labour among those certainco- Paste brand logo to vote in a Scottish Parliament election… here 8 Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote? All giving a voting All who are certain to intention (83%) vote (65%) Others – 1% Others – 2% Lib Dem 8% Lib Dem SNP SNP 7% Cons. 14% Cons. 13% 41% 43% 35% 36% Labour Labour SNP lead over Labour = +5% SNP lead over Labour = +8% Base: All giving a voting intention = 83% (841); all certain to vote = 65% (647). Data collected among 1,003 Scottish adults 18+, 4-9 February 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 9. Paste co- … increasing the gap that had been closing throughout 2012 brand logo here 9 Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote? Labour SNP Conservative Liberal Democrats Other 60 Scottish Parliament Election Scottish Parliament Election Result Result 50 43% 40 35% 30 20 13% 10 7% 0 2% Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 11. Paste co- Half of Scots are satisfied with the job that Alex Salmond and Nicola Sturgeon brand logo here are doing, while Johann Lamont continues to improve her profile 11 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Deputy First Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives/Scottish Green Party/the Better Together Campaign? Don‟t know Net satisfaction Net satisfaction change Dissatisfied Satisfied (since Oct ‟12) Alex Salmond 43% 50% 7% +7% -3% Nicola Sturgeon 33% 50% 17% +17% NA Johann Lamont 31% 39% 31% +8% +3% Alistair Darling 32% 33% 35% +1% NA Ruth Davidson 33% 29% 39% -4% +5% Patrick Harvie 16% 28% 56% +12% +7% David Cameron 67% 27% 6% -40% -5% Willie Rennie 29% 22% 49% -7% 0% Base: 1,003 Scottish adults 18+, 4-9 February 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 12. Paste co- brand logo Satisfaction among own party supporters here 12 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Deputy First Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives/Scottish Green Party/the Better Together Campaign? Don‟t know Net satisfaction Net satisfaction change Dissatisfied Satisfied (since Oct ‟12) Alex Salmond 9% 90% 2% +81% +7% Nicola Sturgeon 9% 77% 15% +68% NA David Cameron 27% 67% 6% +40% -19% Johann Lamont 20% 59% 21% +39% -2% Ruth Davidson 19% 55% 26% +36% -5% Willie Rennie 23% 49% 28% +26% -11% Alistair Darling 27% 40% 33% +13% NA Base: 1,003 Scottish adults 18+, 4-9 February 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 13. Paste co- brand logo Satisfaction among own campaign supporters here 13 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as Deputy First Minister/Leader of the Better Together Campaign? Dissatisfied Satisfied Don‟t know Net satisfaction Nicola Sturgeon (among 'Yes' voters) 14% 71% 15% +57% Alistair Darling (among 'No' voters) 26% 41% 33% +15% Base: 1,003 Scottish adults 18+, 4-9 February 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 14. Paste co- brand logo Satisfaction with party leader trends here 14 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives? Alex Salmond Johann Lamont Ruth Davidson Willie Rennie Patrick Harvie David Cameron 70 60 50 50% 40 39% 29% 30 28% 27% 20 22% 10 0 Feb-10 Apr-10 Aug-10 Nov-10 Feb-11 Apr-11 Aug-11 Dec-11 Jan-12 Jun-12 Oct-12 Feb-13 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 15. Paste co- brand logo Net Satisfaction with party leader trends here 15 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives? Alex Salmond Johann Lamont Ruth Davidson Willie Rennie Patrick Harvie David Cameron 40 30 20 +13 10 +8 +7 0 -4 Aug-11 Dec-11 Jan-12 Jun-12 Oct-12 Feb-13 -10 -7 -20 -30 -40 -40 -50 -60 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 16. Paste co- Technical details brand logo here 16 • This presents the topline results from Scotland • Results are based on a survey of 1,003 respondents conducted by telephone • Fieldwork dates: 4th February – 9th February 2013 • Data are weight by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don‟t know” categories • Results are based on all respondents (1,003) unless otherwise stated © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 17. Paste co- brand logo here Thank you mark.diffley@ipsos.com | 0131 240 3269 @IpsosMORIScot christopher.mclean@ipsos.com | 0131 240 3264 © Ipsos MORI This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.