Brian Landers Michelle Morrow's Week 8 / Week 8: Forum Discussion I don't know about you, but when I think of cultural changes, my mind often drifts to the changes we have seen in the industrial settings. Probably because one of my life-long friends worked as a welder in a large manufacturing plant in Illinois. His job, and thousands of others, was eventually replaced by robotics and other positions shipped to Mexico. As we studied in this course, we put a lot of focus on managers selling change and promoting cultures. I think in tech companies, financial institutions, etc, this can be easily envisioned. What about our lost industry? How do you sell culture and change when jobs are being lost to technological advances and cheaper labor in other countries? I am just curious as to what you think of when we talk of these topics? Dr. Bari Courts Re: Michelle Morrow's Week 8 / Week 8: Forum Discussion Michelle, Thanks for your discussion thoughts. You make several interesting points through your post. You are among the first to mention globalization as it relates to organizational development. Are the only organizations that are diversified also global? Or can an organization be diversified but have no interest in expanding into the global market? Thanks, Dr. Courts Nicholas Rapoza Re: Michelle Morrow's Week 8 / Week 8: Forum Discussion Hello Michelle, I believe that your response to how do manager and leaders stay relevant during all the rapid changes in the market is right on point. Organizational culture is a strategic asset if it is one that is positive and strong. Therefore having an organizational culture that is able to adapt quickly and efficiently will be the most important thing any organization can create. The leaders influence the culture and therefore if leaders are able to communicate and model effective adaptability to the rapid change they can create strategies that can perform foresight planning. As you also mentioned the culture influences employee behaviors which is what will determine whether the company is able to change with the market or not and is very vital. Nick .