Presentation from a November 15, 2016, talk at the Ragan Digital Marketing Conference, Denver, Colo. It's a look at the approach of the FCA Digital Media Team, FCA US, focusing on 1) stories you can't see elsewhere or told a different way, 2) engagement to drive third-party shares, and 3) giving our online communities a reason to follow each of our core social media platforms.
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Differentiating Your Social Platforms While Delivering Consistent Messages
1. Rev It Up
Differentiating your social platforms
while sending consistent messages
Ragan Digital Marketing Conference
Nov. 15, 2016
2. 211/16/2016
FCA Digital Media team: consistent
in goals since 2005 inception
Engaging education
● Focus on Action;
not just awareness
Behind-the-scenes
● Stories and access
not seen elsewhere
Roadway to Today
4. 411/16/2016
Embedded reporters
Core team of 4 covering 8 brands plus corporate
Each person has brand beats
In-house video expertise
Roadway to Today
6. 611/16/2016
Objects in the Mirror … blog
Human tone for FCA
Inform, Promote
Soapbox for issues
& crisis
Long-form stories
Differentiating Platforms
14. 1411/16/2016
Celebrating 75 Years of Jeep® Brand
July 15: Toledo Assembly Plant builds concept
vehicle on the line: Jeep® Wrangler 75th Salute
Test Drive: Jeep 75 Case Study
In 2010, blog was opened to the public, as part of company expanding to other corporate platforms and company has expanded to other
Each new platform has a different focus. Sometimes similar content but rarely duplicated
Images: Blog, Facebook, IG, Twitter, YT, Flickr; with brief definitions with each image
In 2010, blog was opened to the public, as part of company expanding to other corporate platforms and company has expanded to other
Each new platform has a different focus. Sometimes similar content but rarely duplicated
Images: Blog, Facebook, IG, Twitter, YT, Flickr; with brief definitions with each image