2. Campbell Family ‘15
In Latin “Valens” means:
Strong, Powerful & Healthy
“Over the past 30 years I have seen a tremendous change in the
way we treat and feed our pets. As members of the family, we
want the best for our pets, and with this in mind our team at
Valens Pet Nutrition has developed a unique line of innovative
recipes. We believe that Valens diets reflect the most significant
nutritional and technological advances made in pet food to
date. Made in Canada, with locally and regionally sourced
ingredients, we believe you will be as proud as we are to offer
your beloved companions the very best of what Canadian pet
food can be.”
Mike Campbell
President
Valens Pet Nutrition
inside front cover
3. Purpose
Valens Pet Nutrition is a family-owned Canadian company based
in British Columbia’s Fraser Valley and Woodstock Ontario.
We believe our pets should be fed diets with high fresh
meat inclusions consistent with their evolutionary digestive
capabilities, and are committed to creating and supplying only
fresh, natural, wholesome and nutritionally balanced cat and
dog food meals in healthy, innovative recipes.
As pet owners ourselves, we have sought to perfect the
preparation of pet food. Through research we have gone to
the next level in formulation and culinary performance by
enhancing our grain free, fresh meat recipes with Vita Cube,
Valens proprietary freeze dried pure meat cubes, to achieve a
Canadian first and make a global contribution to companion
animal nutrition and wellness.
4. We start our recipe formulation with the belief that dogs and
cats should be nourished in a manner consistent with their
nutritional needs and evolutionary digestive capabilities, and
combine this belief with current advances in nutritional science
that provide evidence that our pets are intended to eat meat-
rich, grain-free diets consistent with their ancestral guidelines.
We also recognize that dogs are not wolves and function
differently as companion animals in today’s society and have
therefore adjusted our recipes for the modern dog.
We include only ingredients in our recipes that directly benefit
your animal’s nutrition. These ingredients must meet the
quality of foods that go on our own dinner plate before they
are approved to go in the bag. This means we allow only fresh,
whole ingredients and natural supplements in Valens. All of our
ingredients must play an active role in your pet’s nutrition, and
for that reason there are absolutely no artificial preservatives,
colors or flavours in any of our recipes.
- Scientifically Sound -
- Only Ingredients with Value -
1
2
5. Valens is a fusion diet that we call FD+K (Freeze-dry + Kibble),
which effectively combines the ease and simplicity of feeding
what kibble offers, with the aroma and high palatability of raw
meat that dogs and cats instinctually crave.
Each of our recipes is paired with a freeze-dry inclusion that we
call our Vita-Cube, to both complement the diet and increase its
nutritional value.
Freeze-drying is a process of food preservation that only
removes the water content from the meat through the process
of sublimation, resulting in the most naturally preserved
product possible. Removing only the water keeps the cell
wall of the meat intact resulting in a food that retains its natural
aroma, taste, color, shape and size, while preserving its inherent
phytonutrients that include vitamins, minerals, amino acids
and enzymes.
Our FD+K fusion provides you with the security and confidence
that your pet is receiving natural, preservative-free, value-added
recipes that nourish them naturally.
Fusion DIET FD+K
6. We source all of our fresh de-boned meats from our network
of trusted, local and regional farmers and fishermen in Canada.
All our fresh meats are never frozen and transported under
refrigerated strict chain-of-custody conditions to ensure the
highest food safety, freshness and nutrient values possible.
Freeze-dried cubes of meat, the Valens Vita Cube, are combined
with the kibble to achieve an innovative nutritional formulation
that is a Canadian first and a global contribution to pet
nutrition.
To complement the fresh meats and Vita Cube additions,
we add whole fruits and vegetables from the Okanagan
and Fraser Valleys. Because all our recipes are grain free, we
include delicious sweet potatoes as a source of low glycemic
carbohydrates.
We complete our Valens meals by adding health-boosting
botanicals and micro-nutrients that contribute to a shiny coat,
healthy joints, excellent brain function and fresh breath.
Local Ingredients
7. At Valens we have an ongoing commitment to your pet’s
health, safety and well-being, so our cooking process is
a critical component of ensuring wholesome, satisfying
meal preparation.
Our recipes are made exclusively in beautiful British Columbia’s
newest pet food facility in the Fraser Valley that is certified
under the Global Food Safety Initiative (GFSI) as being a level-3
SQF facility.
We steam cook our recipes in small batches through extrusion
technology at exactly 90 degrees for maximum food safety and
quality control, to retain all the satisfying flavor and nutrition
your pet desires.
We practice a strict“Hold and Test”policy on all of our products
to ensure every batch meets our strictest quality guidelines, as
well as your family’s and pet’s highest expectations for
food safety.
recipe preparation
8. ANALYSIS
Turkey Salmon
- Made With -
Bag Size 3kg / 6kg
Crude protein (min) 30%
Crude fat (min) 18%
Crude fibre (max) 5.0%
Moisture (max) 10%
Calcium (min) 1.4%
Omega 6 (min) 2.9%
Omega 3 (min) 2.3%
Energy (ME) 3600 kcal/kg
Every small breed is special and requires
more or less food depending on their
activity level and adult weight. Check
our website for a detailed feeding guide
when you get started. Use our daily
recommendations as an initial guide
and adjust accordingly. Split our daily
recommendations to feed twice and always
remember to give your pet fresh water.
Feeding guidelines Ingredients
Fresh deboned turkey, fresh deboned salmon,
turkey meal, salmon meal, turkey liver, peas, sweet
potatoes, freeze dried salmon, flaxseed, chicken fat
(preserved with mixed tocopherols and citric acid),
tomato pomace, pea protein, natural flavour, cod liver,
salt, yeast culture, dried Saccharomyces cerevisiae
fermentation extract, chicory root extract, potassium
chloride, kelp meal, L-carnitine, blueberries, carob,
cranberries, ginger root, apples, dried Lactobacillus
fermentation extract, yeast extract, elderberries extract,
rosemary extract, thyme extract, Yucca Schidigera
extract, carrots, spinach, pumpkins, dehydrated
Lactobacillus acidophilus fermentation product,
dehydrated Lactobacillus casei fermentation product,
dehydrated Bifidobacterium bifidum thermophilum
fermentation product, dehydrated Streptococcus
faecium fermentation product, glucosamine,
chondroitin, zinc sulphate, ferrous sulphate, vitamin E,
zinc proteinate, iron proteinate, niacinamide, calcium
pantothenate, copper sulphate, manganous oxide,
vitamin A, copper proteinate, riboflavin, thiamine
mononitrate, manganese proteinate, pyridoxine
hydrochloride, vitamin D3, calcium iodate, folic acid,
sodium selenite, vitamin B12, green tea extract,
turmeric root, fennel, paprika, cayenne.
W
I
LD SALMO
N
FR EEZE DRI
ED
2+ Walks/Day 1 Walk/day
KG CUPS/DAY CUPS/DAY
2 1/3 C 1/3 C
5 3/4 C 2/3 C
10 1 2/3 C 1 1/4 C
15 1 3/4 C 1 2/3 C
20 2 1/4 C 1 3/4 C
9. Salmon Cod
- Made With -
ANALYSIS
FISHER
Bag Size 6kg / 11.34kg
Crude protein (min) 30%
Crude fat (min) 16%
Crude fibre (max) 5.0%
Moisture (max) 10%
Calcium (min) 1.6%
Omega 6 (min) 1.0%
Omega 3 (min) 4.2%
Energy (ME) 3500 kcal/kg
Ingredients
Fresh pacific salmon, fresh pacific cod, salmon meal,
ocean whitefish meal, peas, sweet potatoes, freeze
dried pacific cod, flaxseed, salmon oil (preserved with
mixed tocopherols and citric acid), tomato pomace,
natural flavour, cod liver, salt, calcium carbonate, yeast
culture, dried Saccharomyces cerevisiae fermentation
extract, chicory root extract, kelp meal, L-carnitine,
blueberries, carob, cranberries, ginger root, apples,
dried Lactobacillus fermentation extract, yeast extract,
elderberries extract, rosemary extract, thyme extract,
Yucca Schidigera extract, carrots, spinach, pumpkins,
dehydrated Lactobacillus acidophilus fermentation
product, dehydrated Lactobacillus casei fermentation
product, dehydrated Bifidobacterium bifidum
thermophilum fermentation product, dehydrated
Streptococcus faecium fermentation product,
glucosamine, chondroitin, zinc sulphate, ferrous
sulphate, vitamin E, zinc proteinate, iron proteinate,
niacinamide, calcium pantothenate, copper sulphate,
manganous oxide, vitamin A, copper proteinate,
riboflavin, thiamine mononitrate, manganese
proteinate, pyridoxine hydrochloride, vitamin D3,
calcium iodate, folic acid, sodium selenite, vitamin
B12, green tea extract, turmeric root, fennel, paprika,
cayenne.
Every dog is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations
as an initial guide and adjust accordingly.
Split our daily recommendations to feed
twice daily and always remember to give
your dog cold fresh water.
Feeding guidelines
W
ILD CO
D
FR
EEZE DRI
ED
2+ Walks/Day 1 Walk/Day
KG CUPS/DAY CUPS/DAY
2 1/3 1/3
5 3/4 1/2
10 1 1/4 1
20 2 1 1/2
30 3 2
40 3 2/3 2 1/2
50 4 1/4 2 3/4
60 5 3 1/4
10. C
HIC KEN
FR
EEZE DRI
ED
Feeding guidelines Ingredients
Fresh deboned chicken, fresh deboned turkey, chicken
meal, turkey meal, chicken liver, turkey liver, peas,
sweet potatoes, freeze dried chicken, flaxseed, chicken
fat (preserved with mixed tocopherols and citric acid),
tomato pomace, pea protein, natural flavour, cod liver,
salt, yeast culture, dried Saccharomyces cerevisiae
fermentation extract, chicory root extract, potassium
chloride, kelp meal, L-carnitine, blueberries, carob,
cranberries, ginger root, apples, dried Lactobacillus
fermentation extract, yeast extract, elderberries extract,
rosemary extract, thyme extract, Yucca Schidigera
extract, carrots, spinach, pumpkins, dehydrated
Lactobacillus acidophilus fermentation product,
dehydrated Lactobacillus casei fermentation product,
dehydrated Bifidobacterium bifidum thermophilum
fermentation product, dehydrated Streptococcus
faecium fermentation product, glucosamine,
chondroitin, zinc sulphate, ferrous sulphate, vitamin E,
zinc proteinate, iron proteinate, niacinamide, calcium
pantothenate, copper sulphate, manganous oxide,
vitamin A, copper proteinate, riboflavin, thiamine
mononitrate, manganese proteinate, pyridoxine
hydrochloride, vitamin D3, calcium iodate, folic acid,
sodium selenite, vitamin B12, green tea extract,
turmeric root, fennel, paprika, cayenne.
FARMER
Chicken Turkey
- Made With -
Bag Size 6kg / 11.34kg
ANALYSIS
Crude protein (min) 30%
Crude fat (min) 18%
Crude fibre (max) 5.0%
Moisture (max) 10%
Calcium (min) 1.4%
Omega 6 (min) 2.9%
Omega 3 (min) 2.3%
Energy (ME) 3600 kcal/kg
Every dog is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations
as an initial guide and adjust accordingly.
Split our daily recommendations to feed
twice daily and always remember to give
your dog cold fresh water.
2+ Walks/Day
11. B
E
EF LIVE
R
FR
EEZE DRI
ED
Ingredients
Fresh deboned lamb, fresh deboned beef, fresh
deboned boar, fresh deboned bison, lamb meal,
porcine meal, lamb liver, beef liver, boar liver, peas,
sweet potatoes, pea protein, freeze dried beef
liver, flaxseed, porcine fat (preserved with mixed
tocopherols and citric acid), natural flavour, dicalcium
phosphate, tomato pomace, cod liver, calcium
carbonate, salt, yeast culture, potassium chloride, dried
Saccharomyces cerevisiae fermentation extract, choline
chloride, chicory root extract, kelp meal, L-carnitine,
blueberries, carob, cranberries, ginger root, apples,
dried Lactobacillus fermentation extract, yeast extract,
elderberries extract, rosemary extract, thyme extract,
Yucca Schidigera extract, carrots, spinach, pumpkins,
dehydrated Lactobacillus acidophilus fermentation
product, dehydrated Lactobacillus casei fermentation
product, dehydrated Bifidobacterium bifidum
thermophilum fermentation product, dehydrated
Streptococcus faecium fermentation product,
glucosamine, chondroitin, zinc sulphate, ferrous
sulphate, vitamin E, zinc proteinate, iron proteinate,
niacinamide, calcium pantothenate, copper sulphate,
manganous oxide, vitamin A, copper proteinate,
riboflavin, thiamine mononitrate, manganese
proteinate, pyridoxine hydrochloride, vitamin D3,
calcium iodate, folic acid, sodium selenite, vitamin
B12, green tea extract, turmeric root, fennel, paprika,
cayenne.
Feeding guidelines
PASTURE- Made With -
Lamb,Bison,BoarBeef
Bag Size 6kg / 11.34kg
ANALYSIS
Crude protein (min) 30%
Crude fat (min) 17%
Crude fibre (max) 5.0%
Moisture (max) 10%
Calcium (min) 1.7%
Omega 6 (min) 2.1%
Omega 3 (min) 2.0%
Energy (ME) 3450 kcal/kg
Every dog is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations as
an initial guide and adjust accordingly. Split
our daily recommendations to feed twice
daily and always remember to give your
dog cold fresh water.
2+ Walks/Day 1 Walk/Day
KG CUPS/DAY CUPS/DAY
2 1/3 1/3
5 3/4 1/2
10 1 1/4 1
20 2 1 1/2
30 3 2
40 3 2/3 2 1/2
50 4 1/3 2 3/4
60 5 3 1/4
12. KITTEN
Turkey Salmon
- Made With -
Bag Size 1.36kg / 3kg
Feeding guidelines Ingredients
Fresh deboned turkey, fresh salmon, turkey meal, salmon
meal, turkey liver, peas, sweet potatoes, eggs, freeze dried
salmon, chicken fat (preserved with mixed tocopherols
and citric acid), tomato pomace, flaxseed, natural flavour,
cod liver, salt, yeast culture, potassium chloride, L-lysine,
DL-methionine, choline chloride, dried Saccharomyces
cerevisiae fermentation extract, choline chloride, chicory
root extract, beet extract, L-tryptophan, kelp meal,
sodium bisulfate, taurine, L-carnitine, blueberries, carob,
cranberries, ginger root, apples, dried Lactobacillus
fermentation extract, yeast extract, elderberries extract,
cranberry extract, rosemary extract, chamomile flowers,
thyme extract, Yucca Schidigera extract, valerian root,
carrots, spinach, pumpkins, dehydrated Lactobacillus
acidophilus fermentation product, dehydrated
Lactobacillus casei fermentation product, dehydrated
Bifidobacterium bifidum thermophilum fermentation
product, dehydrated Streptococcus faecium fermentation
product, niacinamide, zinc sulphate, ferrous sulphate,
zinc proteinate, iron proteinate, vitamin E, calcium
pantothenate, thiamine mononitrate, copper sulphate,
pyridoxine hydrochloride, riboflavin, vitamin A, menadione
sodium bisulfate complex (source of vitamin K activity),
manganous oxide, vitamin D3, manganese proteinate,
calcium iodate, folic acid, sodium selenite, biotin, vitamin
B12, green tea extract, turmeric root, fennel, paprika,
cayenne.
ANALYSIS
Crude protein (min) 34%
Crude fat (min) 20%
Crude fibre (max) 3.5%
Moisture (max) 10%
Calcium (min) 1.4%
Omega 6 (min) 2.4%
Omega 3 (min) 1.6%
Energy (ME) 3800 kcal/kg
Every kitten is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations as
an initial guide and adjust accordingly. Split
our daily recommendations to feed twice
daily and always remember to give your
kitten cold fresh water.
W
I
LD SALMO
N
FR EEZE DRI
ED
13. INDOOR
Chicken Salmon
- Made With -
Bag Size 1.36kg / 3kg
Ingredients
Fresh deboned chicken, fresh salmon, chicken meal,
salmon meal, chicken liver, peas, sweet potatoes, freeze
dried salmon, flaxseed, tomato pomace, natural flavour,
cod liver, salt, pea protein, calcium carbonate, yeast
culture, L-lysine, DL-methionine, potassium chloride,
choline chloride, dried Saccharomyces cerevisiae
fermentation extract, choline chloride, chicory root extract,
beet extract, L-tryptophan, kelp meal, sodium bisulfate,
taurine, L-carnitine, blueberries, carob, cranberries,
ginger root, apples, dried Lactobacillus fermentation
extract, yeast extract, elderberries extract, cranberry
extract, rosemary extract, chamomile flowers, thyme
extract, Yucca Schidigera extract, valerian root, carrots,
spinach, pumpkins, dehydrated Lactobacillus acidophilus
fermentation product, dehydrated Lactobacillus casei
fermentation product, dehydrated Bifidobacterium
bifidum thermophilum fermentation product, dehydrated
Streptococcus faecium fermentation product, niacinamide,
zinc sulphate, ferrous sulphate, zinc proteinate, iron
proteinate, vitamin E, calcium pantothenate, thiamine
mononitrate, copper sulphate, pyridoxine hydrochloride,
riboflavin, vitamin A, menadione sodium bisulfate complex
(source of vitamin K activity), manganous oxide, vitamin
D3, manganese proteinate, calcium iodate, folic acid,
sodium selenite, biotin, vitamin B12, green tea extract,
turmeric root, fennel, paprika, cayenne.
Feeding guidelines
ANALYSIS
Crude protein (min) 30%
Crude fat (min) 12%
Crude fibre (max) 5.5%
Moisture (max) 10%
Calcium (min) 1.5%
Omega 6 (min) 1.6%
Omega 3 (min) 3.0%
Energy (ME) 3300 kcal/kg
Every cat is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations
as an initial guide and adjust accordingly.
Split our daily recommendations to feed
twice daily and always remember to give
your cat cold fresh water.
W
I
LD SALM
O
N
FR
EEZE DRI
ED
Less Active Active
KG CUPS/DAY CUPS/DAY
2 1/3 1/3
3 3/8 3/8
4 1/2 1/2
5 1/2 5/8
6 5/8 2/3
8 2/3 3/4
10 3/4 1
12 1 1 1/8
14. FISHER
Salmon Cod
- Made With -
Bag Size 1.36kg / 3kg
Feeding guidelines Ingredients
Fresh pacific salmon, fresh pacific cod, salmon meal, ocean
whitefish meal, peas, sweet potatoes, flaxseed, freeze dried
pacific cod, salmon oil (preserved with mixed tocopherols
and citric acid), eggs, tomato pomace, natural flavour,
cod liver, salt, yeast culture, L-lysine, DL-methionine,
potassium chloride, choline chloride, dried Saccharomyces
cerevisiae fermentation extract, chicory root extract,
beet extract, L-tryptophan, kelp meal, sodium bisulfate,
taurine, L-carnitine, blueberries, carob, cranberries,
ginger root, apples, dried Lactobacillus fermentation
extract, yeast extract, elderberries extract, cranberry
extract, rosemary extract, chamomile flowers, thyme
extract, Yucca Schidigera extract, valerian root, carrots,
spinach, pumpkins, dehydrated Lactobacillus acidophilus
fermentation product, dehydrated Lactobacillus casei
fermentation product, dehydrated Bifidobacterium
bifidum thermophilum fermentation product, dehydrated
Streptococcus faecium fermentation product, niacinamide,
zinc sulphate, ferrous sulphate, zinc proteinate, iron
proteinate, vitamin E, calcium pantothenate, thiamine
mononitrate, copper sulphate, pyridoxine hydrochloride,
riboflavin, vitamin A, menadione sodium bisulfate complex
(source of vitamin K activity), manganous oxide, vitamin
D3, manganese proteinate, calcium iodate, folic acid,
sodium selenite, biotin, vitamin B12, green tea extract,
turmeric root, fennel, paprika, cayenne.
ANALYSIS
Crude protein (min) 32%
Crude fat (min) 18%
Crude fibre (max) 4.5%
Moisture (max) 10%
Calcium (min) 1.3%
Omega 6 (min) 1.2%
Omega 3 (min) 5.0%
Energy (ME) 3650 kcal/kg
Every cat is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations
as an initial guide and adjust accordingly.
Split our daily recommendations to feed
twice daily and always remember to give
your cat cold fresh water.
W
ILD COD
FR
EEZE DRI
ED
15. FARMER
Turkey Chicken
- Made With -
Bag Size 1.36kg / 3kg
Ingredients
Fresh deboned chicken, fresh deboned turkey, chicken
meal, turkey meal, chicken liver, turkey liver, peas,
eggs, sweet potatoes, freeze dried chicken, chicken
fat (preserved with mixed tocopherols and citric acid),
tomato pomace, natural flavour, cod liver, flaxseed, pea
protein, salt, yeast culture, L-lysine, DL-methionine,
potassium chloride, choline chloride, dried Saccharomyces
cerevisiae fermentation extract, chicory root extract,
beet extract, L-tryptophan, kelp meal, sodium bisulfate,
taurine, L-carnitine, blueberries, carob, cranberries,
ginger root, apples, dried Lactobacillus fermentation
extract, yeast extract, elderberries extract, cranberry
extract, rosemary extract, chamomile flowers, thyme
extract, Yucca Schidigera extract, valerian root, carrots,
spinach, pumpkins, dehydrated Lactobacillus acidophilus
fermentation product, dehydrated Lactobacillus casei
fermentation product, dehydrated Bifidobacterium
bifidum thermophilum fermentation product, dehydrated
Streptococcus faecium fermentation product, niacinamide,
zinc sulphate, ferrous sulphate, zinc proteinate, iron
proteinate, vitamin E, calcium pantothenate, thiamine
mononitrate, copper sulphate, pyridoxine hydrochloride,
riboflavin, vitamin A, menadione sodium bisulfate complex
(source of vitamin K activity), manganous oxide, vitamin
D3, manganese proteinate, calcium iodate, folic acid,
sodium selenite, biotin, vitamin B12, green tea extract,
turmeric root, fennel, paprika, cayenne.
Feeding guidelines
ANALYSIS
Crude protein (min) 34%
Crude fat (min) 20%
Crude fibre (max) 3.5%
Moisture (max) 10%
Calcium (min) 1.4%
Omega 6 (min) 3.2%
Omega 3 (min) 1.8%
Energy (ME) 3700 kcal/kg
Every cat is special and may require less or
more food depending on their activity level
and age. Use our daily recommendations
as an initial guide and adjust accordingly.
Split our daily recommendations to feed
twice daily and always remember to give
your cat cold fresh water.
C
HIC KEN
FR
EEZE DRI
ED
inside back cover
16. Only Ingredients
With Value
MarCam Pet Nutrition Inc.
P.O. Box 130 Elmira ON N3B 3A2
In Canada : 1-888-569-8843 (519) 669-5171
www.marcampet.com · info@marcampet.com
back cover