IDC analysts, Charles Reed Anderson, Associate Vice President, Head of Telecoms and Mobility, IDC Asia/Pacific and Ian Song, Research Manager, Client Devices, IDC Asia Pacific - both based in Singapore - recently undertook an independent three month product review of Microsoft’s Surface Pro as a potential laptop replacement. As some of the most on-the-go professionals in the world, the analysts assessed Surface Pro across five critical areas to ensure there was no risk to delivering on their work requirements.
1. Filing Information: October 2013, IDC #AP3054025V, Volume: 1
Asia/Pacific Enterprise Mobility: Buyer Case Study
DRAFT
B U Y E R C A S E S T U D Y
I D C S i n g a p o r e E v a l u a t e s M i c r o s o f t S u r f a c e P r o
Ian Song Charles Reed Anderson
I D C O P I N I O N
No one doubts that PCs have changed nearly every aspect of our daily lives,
including the ways we work, communicate, and entertain ourselves. This evolution
has been driven by the ever-advancing capabilities and designs of the computers we
use. Today, there is a computerized device, including smarthpones, tablets, laptops
and desktops, in nearly every size and shape imaginable. No matter how unique the
user requirements are, there is likely a device perfectly suited for that need.
Some of us are old enough to remember the days when computers first entered the
workplace. It is amazing to think about how using something as basic as MS-DOS on
a CRT monitor with a black background and green text could drive so much
productivity. Equally amazing was the resistance of users at that time to move to PCs
from their paper-based functions. We witnessed a similar resistance of transition from
desktop PCs to laptop, and history is currently repeating itself, in the form of transition
to a new form factor, namely the tablet.
Resistance to change is part of human nature, but, luckily, it loses out once people
lose their inhibitions, try a new way of doing things, and realize the benefits it will
have on their lives. IDC believes that the new wave of tablet computers will face the
same skepticism from some members of the IT community and end users; however,
like those technology advancements before it, resistance is futile and assimilation is
inevitable.
IDC forecasts that tablet computers will outsell laptops in Asia/Pacific (excluding
Japan), or APEJ, by 2016. Tablets have already risen from 17.5 million devices
shipped in 2011 to 42.3 million shipped in the first three quarters of 2013. The wave
of change is also entering the enterprise. IDC surveyed 1603 companies across 11
APEJ countries as part of our April 2013 Future Workspace survey, and 36.1% of
those companies surveyed stated they intend to increase their spend on tablet
deployments within the next 12–18 months.
IDC believes APEJ enterprises are at a major inflection point in terms of the
technology they will use to support their end users. For many user groups, particularly
those who are mobile, tablets will soon take over as the preferred device of the end
user.
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