Personalized marketing offers the opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. But how exactly can you execute a marketing campaign that communicates to each shopper in a personal way? What steps do you need to take and what technologies do you need to use? These are mysteries many retailers are talking about today but few have figured out.
In this webinar, a panel of experts will demystify the Internet of Things and its potential to unleash the power of personalized marketing through mobile devices that optimize shopper engagement in stores. Key topics include:
• Using live data to send customers offers on their mobile phones
• Basing personalizing marketing campaigns on data about location, weather, social profile, purchase history and more
• And creating an Internet of Your Things (using devices and data you already possess) to dynamically manage marketing campaigns and more
On Demand Webinar is located at: http://bit.ly/1IqtJbN