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Rules and alerting to improve operational efficiency
Monitor and track device state, location and health
Connect devices a...
Operationalize insights to improve things and processes
in real time
Discover patterns in device data using predictive
ana...
New partnership opportunities
Expand into new adjacent businesses
Combine IoT & other data with advanced analytics to
powe...
How Personalized Marketing and the Internet of Things Will Transform Retail
How Personalized Marketing and the Internet of Things Will Transform Retail
How Personalized Marketing and the Internet of Things Will Transform Retail
How Personalized Marketing and the Internet of Things Will Transform Retail
How Personalized Marketing and the Internet of Things Will Transform Retail
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How Personalized Marketing and the Internet of Things Will Transform Retail

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Personalized marketing offers the opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. But how exactly can you execute a marketing campaign that communicates to each shopper in a personal way? What steps do you need to take and what technologies do you need to use? These are mysteries many retailers are talking about today but few have figured out.

In this webinar, a panel of experts will demystify the Internet of Things and its potential to unleash the power of personalized marketing through mobile devices that optimize shopper engagement in stores. Key topics include:

• Using live data to send customers offers on their mobile phones
• Basing personalizing marketing campaigns on data about location, weather, social profile, purchase history and more
• And creating an Internet of Your Things (using devices and data you already possess) to dynamically manage marketing campaigns and more

On Demand Webinar is located at: http://bit.ly/1IqtJbN

Published in: Retail

How Personalized Marketing and the Internet of Things Will Transform Retail

  1. 1. Rules and alerting to improve operational efficiency Monitor and track device state, location and health Connect devices and monitor telemetry Things
  2. 2. Operationalize insights to improve things and processes in real time Discover patterns in device data using predictive analytics Analyze and visualize data from devices Things
  3. 3. New partnership opportunities Expand into new adjacent businesses Combine IoT & other data with advanced analytics to power new services and revenue streams Things

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