The industry's first data driven look at the future of hospitality.

1. T H E F U T U R E O F H O S P I T A L I T Y 2 0 1 8 R E S E A R C H R E P O R T
The industry’s first data-driven look into the future of hospitality
M I C R O M E T R I C S P R E S E N T S :

2. Since its beginning, the hotel industry has constantly evolved
and transformed to meet the changing needs of travelers.
While the industry has always been innovative, the recent
advancements in technology have catapulted the industry into
unprecedented change.

3. Before we can predict the future of the industry, it’s important to
understand how it grew into the billion dollar industry it is today.

4. Since our ancestors roamed the earth, people have
been providing hospitality.
However, the experience a guest may have had
centuries ago is quite different than the one we
experience today!
THE PAST

5. In early biblical times, “hotels” were mainly
hospitable townsfolk who opened their homes to
weary travelers.
It wasn’t until the year 1200 more permanent
hotels were built. Though they were modest
structures, they lay the foundation for the
intricate hotel facilities we’re accustomed to
today.
THE PAST

6. The 15th century saw a breakthrough in the
hotel industry.
French law required hotel managers to keep
track of guests through a registry, to which other
countries soon followed. More hotels were built,
each with an increased focus on guest
amenities.
THE PAST

7. Another major development occurred during
the Industrial Revolution.
The century’s technological, economical and
social developments made travel more
accessible for all people, not just the wealthy.
THE PAST

8. Flashforward to today, travel is even more
frequent.
The hotel industry has continued to evolve
alongside changing demographic trends,
updating the guest experience to focus on
comfort and exceptional guest service.
THE PRESENT

9. As shown throughout its history, the
hospitality industry is constantly changing.
For hospitality professionals to remain
competitive, it is ever more crucial to stay
current on industry trends.
THE PRESENT

10. With that in mind, hospitality professionals
all over the world are wondering:
“what is the future of hospitality?”.
THE FUTURE

11. → Concrete data detailing the predicted path &
future of the hospitality industry
→ A list of promising areas of business growth &
investment opportunities predicted by industry
experts
→ An outline of emerging threats to keep on your
radar
→ Personal advice from hospitality leaders on how
to succeed in hospitality’s changing landscape
The industry’s first data-driven look into the future of hospitality
THE FUTURE OF HOSPITALITY
2018 RESEARCH REPORT

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The industry’s first data-driven look into the future of hospitality
THE FUTURE OF HOSPITALITY
2018 RESEARCH REPORT
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14. RESOURCES
https://www.hospitalitynet.org/opinio
n/4017990.html
http://www.jllrealviews.com/industrie
s/travel-through-time-a-history-of-
the-hotel-industry/
https://www.hipmunk.com/tailwind/h
istory-of-the-hotel-how-the-modern-
day-hotel-came-to-be/
https://www.customer-
alliance.com/en/articles/hotel-
industry/