The document outlines 20 advantages of becoming accredited by the Better Business Bureau (BBB), including enhanced credibility, visibility, and opportunities to save time and money. Some key benefits mentioned are: using BBB symbols and logos to increase customer trust and confidence; standing out from non-accredited businesses; enhanced search engine optimization and exposure on the BBB website and directories; and participating in BBB dispute resolution and advertising services. Accreditation also provides opportunities for accredited businesses to lower credit card rates, save on insurance, and reduce various business costs.

1. The 20 Advantages of
BBB Accreditation
Enhanced Credibility
1. Be Recognized: Use the BBB symbols of trust to increase customer confidence in
your business.
2. Competitive Edge: Given the choice, wouldn’t you prefer to deal with an
Accredited Business?
3. Stand Out: Use the BBB Logos in your advertising.
4. Be part of an elite group: Only vetted businesses are approved.
5. Stand with an organization that has been around for over 100 years.
Enhanced Visibility
6. BBB Business Reviews instill confidence in customers and increases your exposure
with over one million visits to the BBB of Central and Northern Alberta website
each year.
7. Customize your Business Review with pictures and videos to show your customers
who you are and what you stand for.
8. Be found where customers search for trusted businesses - BBB’s Accredited
Business Directory.
9. Enhance your website’s SEO with the BBB Dynamic Seal.
10. Be seen by over 300,000 customers in our annual BBB Consumer Guide, an
exclusive list of Accredited Businesses.
11. Verified Customer Reviews allows your customers to now post positive encounters
with your business. This provides more scope to how you treat your clients.
BBB verifies each review to ensure it is a client of your business before anything is
published.
Save Time
12. Receive direct service inquiries through BBB’s Request a Quote program.
13. Participate in BBBs free dispute resolution services.
14. Protect yourself from potential advertising concerns with free advertising advice.
Save Money
15. Lower credit and debit card rates.
16. Save on home and auto insurance.
17. Enhance employee retention with discounted employee benefit plans.
18. Reduce advertising costs by advertising through BBB programs.
19. Cut digital marketing costs by using our Consumer Guide and Enhanced Directory
Listing programs.
20. Accreditation Dues are 100% tax deductible.
* Trade-mark of the Council of Better Business Bureaus used under license