Do you know the impact your spending habits have on the environment? You can’t change what you can’t track. MyImpact is a carbon tracking app which synchronises bank data to find out the impact of your dollar. Reducing your environmental impact starts with tracking it! That's my impact, what's yours?

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https://measure.myimpact.app/

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The impact your money has on the
environment is not clear
The Problem

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We are building an app that uses your
bank transactions to automatically
measure your carbon footprint.
Our Solution

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YOU CAN HAVE AN IMPACT
55%
Of Australia’s carbon emissions
can be directly controlled by
individuals
40%
Of your footprint can be
impacted by simple lifestyle
changes.

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MyImpact can directly influence a 22%
reduction in Australia’s emissions.

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That is one third of our requirement to
meet the Paris Climate Agreement.

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Introduces the app. Explains how it will calculate your
emissions from your bank data.
Introduction
measure.myimpact.app

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Explains that every purchase has an environmental
impact, we allow you to track it.
Explanation
measure.myimpact.app

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Register to find out your impact.
Register
measure.myimpact.app

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Choose your bank, more will be added in time.
Select bank
measure.myimpact.app

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Upload your transaction data, this data will be
automatically gathered by Open Banking in the future.
Input data
measure.myimpact.app

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You are presented with your carbon footprint. And
some examples of how that translates. You can also
offset your carbon emissions from this page.
Find your impact and offset
measure.myimpact.app

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FEATURES
THE NOW
Total carbon footprint
Split by expense categories
Review Peer performance
Carbon offset
payment
Personal advice to
reduce your
footprint
App-generated
User-generated (Community)
Referrals
Subscription & One-off
Access to company discounts
Weekly comparisons
Personalised
carbon footprint

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ADDITIONAL FEATURES
THE FUTURE
Carbon
marketplace
Resources &
insights on
carbon emission
Carbon emissions
comparison
between
companies
App-ratingConsumer <-> Consumer
Consumer <-> Corporate
App generated insights
Official stats & regulations
Personal blogs (Community)

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TARGET AUDIENCE
18 - 37 year olds
Care about the
environment
Predominantly
women

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WORD ON THE STREET
“Companies are
not upfront and
transparent
about their score.
It's hard as a
consumer to
know where to
purchase.”
22, Female 65, Male28, Female 24, Female
“I’m definitely
interested in the
carbon footprint
of other people
and sharing ideas
on how to be
more
sustainable.”
“I already use
pocketbook so I
think this is an
excellent idea.
I'd be really keen
to know my
score.”
“Happy to share
bank details if
security
confirmed.
Would like
incentive e.g.
rewards points,
discounts”

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FUTURE PROOFED
Under 18
Screaming for
change
Partner with

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“No problem to support it as it relates to
transport; we could also support with data,
advice, etc.
.”BRUCE, CO-FOUNDER

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REVENUE STREAMS
Users pay to offset
Carbon footprint
Brands pay to reach
our users

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App Users
Who pays HowWhat
We take a % of
the offset amount
Carbon offset payment
Carbon marketplace (C2C, B2C)
One-time fee or Monthly
subscription
REVENUE STREAMS (1/2)

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• Utilities
• Public transport
• Car/Bike sharing
• Sustainable groceries
• Electrical cars
• Sustainability startups
• NGOs/Charities
Advertisers
(with environmental agenda)
Affiliate marketing
Discounts to user
In-App Ads
Ads revenues
REVENUE STREAMS (2/2)
Who pays HowWhat

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If you, like us, want to make a difference and influence
people to do the same, challenge them to beat your
score!
Share with or challenge friends
Share your score
Community marketing

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Get rewards
AFFILIATE MARKETING
Provide a platform for businesses to promote their CSR
score. Consumers get rewards for changing habits and
discounts with advertisers.
Pair like minded businesses with
consumers

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THE COMPETITION

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WHAT MAKES US DIFFERENT
It’s automatic
Just connect your bank transactions
and you’re all set.
Streamlining Offset
We suggest ways to offset your
personal carbon emissions
Engagement
Letting individuals compete and
educate through the app

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OUR BRILLIANT TEAM
Product Team
Bastien Durand, Guillaume Ang, James
Buttenshaw
Marketing Team
Michelle Norris, Brittany Crocker, Shivam
Mehndiratta, Virginia Lee, Aurelien de
Chazournes
Design
Santiago Bravo

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What are we looking for?
Developers
App Developers Model Development
Mentorship
Experienced business and
technology mentors
Funding
VC Fund
Grants
Analysts

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THANK YOU
Facebook: My Impact AUS
Instagram: @myimpactaus
Twitter: @myimpactaus