1. Screen Door Restaurant
SUMMARY
INTERNAL COMMUNICATIONS
Formulated and distributed weekly company newsletter to more than 30
employees. Newsletter Highlights Include: Graph of Daily Guest Count,
Company Updates & Reminders, Employee Shoutouts & Spotlights,
Customer Weekly Average Reviews, Upcoming Events, Joke of the Week,
and Weekly Forecast.
PARTNERSHIPS & EVENTS
Orchestrated and Fostered partnership with local non-profit, Pet Helpers for
weekly “Yappy Hours” event attracting 147 James Island locals.
SOCIAL MEDIA CAMPAIGNS
Engineered and Executed various Social Media Marketing Campaigns
across multiple platforms — Twitter, Facebook and Instagram. Campaigns
include: “Spring at the Screen,” “Kids Eat Free,” “New Season, New
Menu,,” “We. Brunch.,” and more.
Six Unique Social Media Marketing Campaigns
Eight Different Event and Contest Promotions
Complete Website Redesign
michael.stettner@gmail.com | 214-718-8027 | http://www.michaelstettner.net
The following pages provide examples of the various campaigns and
techniques utilized, which resulted in an average increase of Daily Sales by
150 percent over the course of 2 ½ months.

2. Food & Beverage | 2016 | Charleston, SC
Spring at the Screen
66 Instagram Photos
1,806 Post Likes
215 Comments
74 Facebook Posts
17,651 People Reached
43,412 Impressions
March 1st - May 25th
6 Unique Campaigns
8 Events & Contests
Internal Marketing & Communications

3. Social Media & Digital Marketing Campaigns
YA P P Y
H O U R S
Reach — 13,028
Post Clicks — 255
SPRING AT THE SCREEN
Reach - 6,368
Engagement - 176
WEBSITE REDESIGN
Website Traffic - +1,401%
New Unique Visitors - 6,917
Foodie Photos: 143
New Guests — 2,138
NEW SEASON
NEW MENU
K I D S
E AT
F R E E
Post Clicks - 255
Sales Increase - 150%
Turnout — 147 Locals
Sales Increase — 238%
Guests — +223%
Engagement — 176