21. BRAND STORY.
- ADD HUMAN ELEMENT TO OUR BRAND.
- ESTABLISH OUR CREDIBILITY.
- OUR VISION.
BRAND IMAGE.
PRODUCTS WITH GREAT STORIES.
WHAT WE STAND FOR.
22. A BIG BRAND IDEA
THAT DRIVES
EVERYTHING WE DO.
23. BRAND IDEAUNIQUE STORY
EXPAND OUR AUDIENCE
PROMOTE ALL OF OUR
PRODUCTS
ALLOWS US TO GROW
BEYOND CURRENT OFFERINGS
GUIDES DEVELOPMENT
OF UNIQUE BRANDING
INFORMS OUR
BRAND PERSONALITY
LEADS TO INTERESTING
CONTENT, PARTNERSHIPS,
AND ADVERTISING
GIVES CONSUMERS A
REASON TO BELIVE
25. SMARTUNIQUE STORY
EXPAND OUR AUDIENCE
PROMOTE ALL OF OUR
PRODUCTS
ALLOWS US TO GROW
BEYOND CURRENT OFFERINGS
GUIDES DEVELOPMENT
OF UNIQUE BRANDING
INFORMS OUR
BRAND PERSONALITY
LEADS TO INTERESTING
CONTENT, PARTNERSHIPS,
AND ADVERTISING
GIVES CONSUMERS A
REASON TO BELIVE
27. LAUNCHING A NEW WEB PRESENCE IS STILL PRIMARY FOCUS.
THINK BEYOND SIMPLY REDESIGNING, BETTER COLORS,
BETTER PRODUCT PRESENTATION.
USE “SMART” AS PERMISSION TO EXPAND OUR AUDIENCE
BEYOND, VIA MARKETING ACTIVITIES, THOSE SPECIFICALLY
LOOKING FOR A STYLUS.
28. PRODUCT
BRAND
WHAT DO YOU SELL?
CAN I BUY?
WHO ARE YOU?
PRODUCT
BRAND
CONTENT
WHAT DO YOU SELL?
CAN I BUY?
WHO ARE YOU?
ENGAGED USERS
REASON TO RETURN
REACH OUT
29. WHAT DOES A SITE UTILIZING
PRODUCT, CONTENT, AND
BRAND MESSAGE LOOK LIKE?
33. HOW WILL WE BRING OUR “SMART”
MESSAGE TO LIFE ONLINE?
34. BRAND STORY
CRAFT OUR UNIQUE DNA INTO A COMPELLING BRAND STORY
AND MAKE IT AN INTERGRAL PART OF ANY CONSUMERS
EXPERIENCE WITH THE BRAND.
MAKE THE BRAND FEEL PERSONAL.
EXPLAIN THAT SMART IS WHO WE ARE.
35.
36.
37. PRODUCT STORY
INCORPORATE THE “SMART” MESSAGING INTO THE PRODUCT
PAGES ON JUSTGOSMART.COM
SHOWCASE THE “SMART” IN EACH PRODUCT.
IT’S INSPIRATION, DESIGN, FUNCTION, MATERIALS, ETC.
38.
39.
40.
41. CONTENT
REINFORCE POSITIONING, THOUGHT LEADERSHIP.
MAKES THE WEBSITE FEEL ALIVE…ADDS NEWNESS EVEN IF
NO NEW PRODUCTS.
APPEAR BIGGER THAN WE ARE.
FOCUSING ON “SMART” OPENS UP MORE POSSIBILITIES FOR
CONTENT.
42. TYPES OF CONTENT
BLOG POSTS CREATED BY GOSMART AND REBLOGGED CONTENT.
PROVIDE USEFUL INFORMATION BASED ON OUR BRAND POSITION...SMART
LIVE FEED OF SMART INFO / DATA.
EXAMPLE: “TODAY IN SMART” OR “THE WEEK IN SMART”
GUEST POSTS FROM OUR NETWORK OF “SMART” FRIENDS.
INTERVIEWS WITH SMART/INTERESTING PEOPLE W/SOCIAL MEDIA FOLLOWING.
ANY CONTENT FROM JAE, INTERVIEWS / ETC.
46. The technology brand that makes the chips inside most of our phones realized it had a
problem when surveys indicated even early adopters had no idea what Qualcomm did. So
the company launched Spark, a technology "conversation starter" blog with contributors
like Gizmodo/Engadget/GDGT founder Peter Rojas, X PRIZE coordinator Peter Diamandis, and
Harvard professors.
- AdAge “7 Branded Content Campaigns That Got It Right In 2012”
47.
48.
49.
50. TYPES OF CONTENT
USER CREATED CONTENT.
SHOWCASE ARTWORK CREATED WITH STYLUS.
AREA ON SITE TO DISPLAY CURRENT USER REVIEWS,
MENTIONS ON SOCIAL MEDIA.
51.
52. TYPES OF CONTENT
SPONSORED CONTENT.
FIND MEDIA OUTLET PARTNERS IN ONE OR A FEW OF THESE
CATEGORIES: TECHNOLOGY, APPS, GREEN LIVING, ACTUALLY
BEING SMARTER ( LUMINOSITY.COM ), ARTS, HEALTH,
BUSINESS, PLAY, PARENTING, WORK.
SPONSOR CONTENT ON THEIR SITE. RELATED TO SMART.
REACH AN AUDIENCE WE NEVER WOULD HAVE BEFORE.
53.
54.
55. PARTNERSHIPS
ENGAGE CONSUMERS VIA CONTESTS.
LAUNCH A MINI SOCIALLY MINDED VC TO FUND SMART IDEAS.
PARTNER WITH MEDIA OUTLETS LIKE GOOD MAGAZINE OR
HOST ON KICKSTARTER.
57. MARKETING ACTIVITIES : NON-PROFIT PARTNERSHIP
MARKETING 3.0 WILL BE WON BY PURPOSE-DRIVEN, SOCIAL BRANDS.
- FORBES MAGAZINE, JULY 16, 2013
PARTNER THAT FITS OUR VALUES / MISION.
EDUCATION, ART, ETC.
