3. Brainstorming
• Generated 500 ideas using scamper,
brutethink, and brainwriting
• Formed 30 concepts from ideas
• Selected top 10 concepts and sketched each
• Used Pugh Selection Matrix to reach top 3
• Team vote to select best idea
6. Prototype 1
Right triangle design can be
easily packed together in
sets of two to from a square
for easy distribution.
Customer selects their
desired naked juice drink
and insets it into the
package.
Popped rice crisps and quinoa bar already in package
8. Revised Products
Quaker Quinoa Granola bar
-Chocolate Nut Medley
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut
granola bar
9. Quaker up Kit Die Line
Created new prototype aimed at reducing the amount of paper board material
used, and also allow it to be shipped flat and assembled in store. Also incorporated
the distinguishable Quaker head profile for brand recognition.
11. Proposed Changes
• Add tabs to strengthen arms
• Add graphics (hands, sleeves) to make them
look like arms
• Come up with a new handle design that
doesn’t leave a hole in the Quaker head
• Come up with a hanging hole for display
• Join the two opposing head cut outs for
structural stability
