1) Coca-Cola was first served in 1886 and sold nine drinks that day. It was created by John Styth Pemberton. 2) In 1899, Coca-Cola began bottling after the first bottling contract was signed. Various advertising formats featuring celebrities were used over the years to promote Coca-Cola. 3) Coca-Cola employs strategies such as brand development, business intelligence, pricing, and promotion to manage its operations and maintain its popularity. Product design and quality management processes are also discussed in the document.

1. Group
members
•Hashir Fareed
•Shahroz Ali

2. Coca cola

3. 3
 Coca-Cola is first served at Jacobs’ Pharmacy on
May 8, 1886. Nine drinks a day are sold during
this year. Made by john styth pemberton (8 july,
18831 in gorgia) an American pharmacist
 Company accountant, Frank Robinson, names the
drink “Coca-Cola,” and thinking the two Cs
would look well in advertising
 Coca-Cola bottling begins when the first bottling
contract is signed in 1899. "Hutchinson" style
bottles are used for the product
History

4. 4
In1900,Music hall performer Hilda Clark becomes
the first celebrity to appear in multiple advertising
formats, including trays, posters and even
bookmarks.
Celebrity endorsement
In 1915,The Coca-Cola contour bottle prototype is
designed by Alexander Samuelson
The contour bottle

5. 5
In 1921,The first use of the slogan “Thirst Knows No
Season” helps transition Coca-Cola from a summer
beverage to one enjoyed year-round
Year-round goodness
Metal disc
In 1947,The red disc metal sign is introduced in
diameters ranging from 12 to 48 inches.

6. 6
In 1963,The “Things Go Better with Coke”
advertising campaign begins. On the radio, pop
singers like The Supremes, Ray Charles, Aretha
Franklin, Jan and Dean, Roy Orbison and The
Coasters use their unique musical styles to swing
the jingle.
swingin' the jingle
red and white
In 1969,A new graphic look for the Coca-Cola
system is introduced, featuring a red-and-white
color scheme and logo.
Buying the world a coke
In 1971,"First introduced as a radio ad and later produced
as a television commercial, “I’d Like to Buy the World a
Coke” becomes an international hit and remains one of
the most popular ads for Coca-Cola."

7. Operation strategies
• Brand development Strategy: P.Kotler and K.L.Keller (2009) suggest that brands
signal a certain level of quality so that satisfied buyers can easily choose the
product again. So Coca Cola Company to far reach and to manage remaining in the
limelight it created Brand development strategy.
• Business Intelligence Strategy: In order to know what consumers prefer it intends
to use Information technology (IT) to monitor the pulse of its
customers. According to Information Week article titled “Coke’s RFID-Based
Dispensers Redefine Business Intelligence.
• Price strategy: Sometimes Coca Cola Company changes their product prices
according to the season. Summer is supposed to be a good season for beverage
industry in Pakistan. So in winter they reduce their prices to maintain their sales
and profit. But normally they reduce the prices of their pet bottles or 1 litter glass
bottle.
• Promotion strategy: They get or purchase shelves in big departmental stores and
display their products in those shelves in that style which show their product
clearer and more attractive for the consumers.
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8. Product or service design

9. Stages of product or service design
1. Concept generation
2. Concept screening
3. Preliminary design
4. Evaluation and improvement
5. Prototyping and final design
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10. Process design
Batch process: making things in high volume and low
variety.

11. Blowing
Filing
Labelling
Packing
Palletizing
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12. Quality managment

13. Maintain quality
• Meeting the needs and expectations of customers.
• Covering all parts of the organization.
• Including every person in the organization.
• Examine all cost of quality.
• Developing the system and procedures which support quality and improvement.
• Developing the continuous process of improvement.
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14. Job design
Is about how we structure each individual’s job the team to
which they belong, their workplaces and their interface
with technology they use.

15. Task allocation
• Every task divided into their departments:
• Production department have their own tasks like convert raw material to finish
goods.
• Hr. department doing their task which is recruit people.
• Finance department arrange finance.
• Sales department doing sales.
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16. • Performing job: Check every department doing their task in manner way and
fulfill it on write time.
• Work measurement: Calculate how much time required to done their job/task.
• Job commitment: Encourage workers to work hard and in efficient way give
them a friendly atmosphere in working stations to get better output.
• Use of technology: Use latest computerized machines whose speed is 36000
bph.
• Environment: Maintain working station environment cool due to the
requirements of machines specification in coca cola they maintain 18-22 degree
Celsius.
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17. The End