PKSC3200 Pepsico Breakfast Kit

1. Quaker
Essentials: You
Choose
Evan Sudduth, Taylor Warren,
and Lauren Cox

2. Our team looks to create a new, innovative product that will encourage consumers to choose
breakfast.
OBJECTIVE
Centered around health and nutrition, we will
utilize and combine the brands of Pepsico to
create a product that conveys a fresh,
wholesome options for an on-the-go morning.

3. TARGET
MARKET
The target market for
Quaker Essentials is
younger on the go
consumers.
Age: 18-25
Gender: Essentially neutral with a
slight female slant
Demographics: All races and
socioeconomic classes

4. HOW IT
WORKS
The idea behind our design is a “choose your own morning” type of breakfast kit. We are in the process of
designing our final prototype now to contain two different products. The consumer will choose:
-1 Quaker Instant Oatmeal (Real Medleys compatible)
or
-1 Muller 100 Greek yogurt
-1 drink of choice:
-Naked or Starbucks(iced coffee or frappuccino).

5. EXAMPLE
COMBINATIONS
Nutrition Facts Combinations
Combine Products for Breakfast Kit
Total Calories= 390
+

6. EXAMPLE
COMBINATIONS
Nutrition Facts Combinations
Combine Products for Breakfast Kit
Total Calories= 210
+

7. The design process has been iterative and flexible.
Each round of design has been improved on based on
feedback and suggestions from our professor.
DESIGN
PROCESS

8. The intent of the first design was to resemble a lunchbox. This was to engender feelings of nostalgia and model
convenience. Unfortunately too much material was used.
DESIGN
PROCESS:
TAKE 1

9. The second prototype was heavily influenced by a drink carrying tray. The drawback to this design was a lack of product
visibility.
DESIGN
PROCESS:
TAKE 2

10. After a trip to Publix, we sought to model our package after a popup sandwich container with a collapsible cup holder
to contain the drink.
STRUCTURE
DESIGN
PROCESS:
TAKE 3

11. STRUCTURE
The structure has a two walled compartment capable of holding one beverage and one breakfast item.
DESIGN
PROCESS:
TAKE 3

12. To highlight the ability to choose, there will be explicit directions about the brands they are able to select. In addition,
the graphics will emphasize the fact that there are 6 combinations for under 600 calories.
GRAPHICS
DESIGN
PROCESS:
TAKE 3

13. HOW IT
WORKS
COLLAPSIBLE STRUCTURE

14. Easily shipped in bulk, stacked, and assembled in store
FEATURES HOW IT
WORKS

15. 10 % discount for buying products together
FEATURES HOW IT
WORKS

16. Cutouts for easy barcode scanning
FEATURES HOW IT
WORKS

17. Phase IV
- Final Proposal (50 hours)
BUDGET
BREAKDOWN
Phase I
-RFP and Market Research (10 hours)
-Brainstorming and Idea Analysis (30
hours)
Phase II
- Product Selection and Design
(50 hours)
Phase III
-Prototyping and Product Refinement
(50 hours)
- Materials Cost ($750.00)
-$25.00 per hour of work by each
team member (3 members)

18. Our team comprises of two packaging students and one architecture student.
Combining our strengths in structure software, use of graphics, and quick thinking allows our team to excel and
counteract our weakness’.
Our unique design abilities strengthens our team’s design process by giving us multiple pathways of ideas to take.
WHY
CHOOSE
US

19. THANK YOU Thank You