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Nairobi Kenya Digital Marketing Masterclass by Markedu

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The 3rd edition of the Digital Marketing Masterclass in Nairobi, Kenya. Learn powerful techniques to improve your digital marketing effectiveness.

Learn about website creation, social media marketing, digital marketing campaigns, search engine optimization, paid advertisements, email marketing, marketing automation and much more

Published in: Education
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Nairobi Kenya Digital Marketing Masterclass by Markedu

  1. 1. Improve your digital marketing skills. Learn proven tips, techniques and models to help you and your team increase your results. Guaranteed! DMMC 2nd Edition in Nairobi in March 2018 (below) The Digital Marketing Masterclass in Nairobi, Kenya on 9-10 October, 2018 © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com Discover proven social media and digital marketing techniques that will immediately boost your business online, increase your marketing impact and put digital, social and mobile into perspective.
  2. 2. 5 reasons to attend this famous Masterclass Thousands of brands have attended one of our learning programs, including: Take charge now! Become a master digital marketer or your competition will get a head start  Learn proven digital marketing techniques from a recognized, multi award- winning global marketing practitioner. He will share his best tips and techniques.  Get information you can apply directly and immediately in your business.  Get strategies to balance your online and offline marketing efforts with success.  Have fun while learning. These expert speakers know how to teach, inspire and entertain all at the same time.  You will go home knowing that you understand how to approach digital marketing, social media and mobile marketing channels - crucial to your business and career moving forward. Get 10 credits toward the accredited Digital Marketing Certificate Accredited by international marketing training institute Markedu, the Digital Marketing Certificate is an Africa-wide digital marketing certificate. Once you have acquired 50 credits, you will be entitled to take the final exam. Credits can be earned by attending Markedu free webinars, specific 1-5 day marketing courses and through on-demand marketing training. If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303 © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com
  3. 3. The Digital Marketing Masterclass Discover proven social media and digital marketing techniques that will boost your business online, increase your marketing impact and put digital, social and mobile into perspective. The Digital Marketing Masterclass is a highly rated digital marketing, mobile marketing and social media marketing masterclass. You will learn from marketing guru and global keynote speaker Michael Leander and accomplished local experts. This is an opportunity to learn how to use digital marketing and social media effectively. You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn: • How to boost your business using digital marketing: acquire more leads, attract more customers and improve the reputation of your brand • Why every marketer must understand and apply AIDEA – the new AIDA • How to use the most effective digital marketing channel around • Get best-in-class benchmarked tips on how to use social media for business • Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success • How to expand brand awareness using digital marketing and mobile marketing. Bonuses: • Attend the Digital Marketing Masterclass and get 10 credits towards “The Accredited Digital Marketing Certificate” • Register today, secure your seat and get a chance to win one of our great event prizes such as an iPad and other amazing prizes. Thousands of brands have attended one of our learning programs, including: © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303
  4. 4. Day 1 Agenda: 9 October, 2018 08:15 – 09:00 Registration & Refreshments 09:00 – 09:45 Digital Marketing in Kenya – is your brand on the right path? The ability to reach the right customer at a fraction of the cost of using traditional marketing channels makes digital marketing an exciting prospect, but without the knowledge of what works and what doesn‟t, most brands end up wasting valuable resources and not getting the desired results. • An overview of the effectiveness of various media channels in Kenya • Is digital working for your brand? • Paid, owned and earned media • Case study – How do you find a „big idea‟ for your brand? 09:45 – 10:45 World class expertise: How to approach digital marketing and social media marketing for maximum success Michael Leander has been involved with more digital marketing projects than most. In this keynote, he will highlight the main digital marketing and social media marketing components relevant to your domestic AND international markets. • Your Digital Marketing Ecosystem: what it should look like and how to approach it. • What social media marketing tactics will get you results. • How to assess where and when to engage: digital platforms and channels • AIDEA – the new AIDA and why every marketer need to understand the significance • FURDIC: how to plan a high performing web-presence using the FURDIC model 10:45 – 11:00 Coffee Break & Networking 11:00 - 12:00 9 powerful digital marketing and mobile marketing tips everyone must know These powerful digital & mobile marketing tips are carefully selected to make sense in an African context. Learn them, use them and watch your digital/mobile marketing activities prosper. These tips relate to: • Why OTS (Opportunity to See) plays a huge role and what to do to overcome these challenges • The 3 things most marketers don‟t know. Those who do are hugely successful • How to experiment in social media, with content marketing and even video marketing and win every time © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303 Speaker Altaf Jiwa Speaker Michael Leander
  5. 5. Day 1 Agenda 12:00 – 12:45 Facebook, Instagram and Whatsapp – New techniques for community building and advertising The Facebook platform now offers more opportunities for marketers to engage any audience. In this session you will hear about: • What‟s new at Facebook, Instagram and Whatsapp and how can you use these new tools to gain traction • The advertising outlook for East African brands • A review of experiences using Facebook Live, Facebook video and Facebook for customer service 12:45 – 13:00 Questions & Answer | Session #1 Just before lunch our speakers will take a few audience questions. 13:00 – 14:00 Lunch & Networking 14:00 – 14:45 The Hugely Popular Audience Website Review Session In this popular session, speakers will evaluate and critique 2-3 websites, live and on-the-fly. This is your chance to get an unfiltered expert opinion about your website, blog or e-commerce portal. 14:45 – 15:30 How to build high performing landing pages and web pages that will convert to sales and inquiries consistently • Learn the 9 most important components to consider for any web page or landing page • Understand how to create high performing web pages and landing pages • Find out how simple testing can increase your revenue or lead generation 15:30 – 15:45 Coffee Break & Networking Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone. “ Patrick Manzi Head of Marketing - RwandAir © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303
  6. 6. Day 1 Agenda 15:45 – 16:15 CASE STUDY: Social media marketing The brand representative presenting this session is amongst the best in Kenya (evaluated by Michael Leander – based on true engagement following the AID+LIRA model) In this quick and to the point session, you will get concrete tips you can use in your social media marketing. The brand representative will explain exactly how their brand got high-ROI from social media activities. 16:15 – 17:00 How to get results with content marketing for social media, inbound marketing, and SEO – part 1 Content marketing and video marketing for social media can impact how your business places in search engines and these are powerful methods to attract customers. In this closing session you will learn about: • The key components of a winning content marketing strategy for social media and inbound marketing • How to use video to sell, educate, nurture and convince your audience • How to get your inbound marketing strategy aligned with your sales- and marketing objectives 17:00 – 17:30 Raffle Draw + Photo Opportunity © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303
  7. 7. Day 2 Agenda: 10 October, 2018 08:15 – 09:00 Registration & Refreshments 09:00 – 10:00 How to get results with content marketing for social media, inbound marketing, and SEO - part 2 Content marketing and video marketing for social media can also impact how your business places in search engines. and these are powerful methods to attract customers. In this closing session you will learn about: • The key components of a winning content marketing strategy for social media and inbound marketing • How to use video to sell, educate, nurture and convince your audience • How to get your inbound marketing strategy aligned with your sales- and marketing objective 10:00 – 10:45 Managing your brand online The internet has made the task of managing a brand‟s reputation more complex. Every company has an image to build, protect and preserve. The internet has also set a new standard in terms of business to consumer relationships. • What is a brand • How can your brand shape and amplify their image across the web • The importance of digital CRM to your brand • Learning lessons from your competition and making it work for you 10:45 – 11:00 Coffee Break & Networking 11:00 – 12:00 The Google Hour – a special session centered around Google Search & ads Google is a force of nature in the online world. In this impactful session, you will hear about: • How to get found on Google: SEO – what are the key elements you need to master to improve your Google ranking and attract hordes of visitors to your web-presence • Google Adwords: A surefire way to attract more customers, but how does it work and what are the best practices? This session will give you the insight to get you started 12:00 – 12:45 Most effective channel for ROI: How to drive results with modern email marketing and messaging Email marketing is known as the highest performing marketing channel in terms of ROI. You too can utilize this effective channel to acquire new customers and sell more to existing customers. • Get concrete advice to help you immediately make email marketing make sense to your business • Learn this proven methodology that will help you acquire email subscribers fast and inexpensively • See case studies and learn some of the most important methods to get results with email marketing © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303 Speaker Altaf Jiwa Speaker Michael Leander
  8. 8. Day 2 Agenda 12:45 – 13:00 Questions & Answer | Session #1 Just before lunch, our speakers will take a few audience questions. 13:00 – 14:00 Lunch & Networking 14:00 – 14:30 Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments • What are the most important Key Performance Indicators (KPI‟s) for online marketing • How do you measure and track your results – online and mobile • Funnel methodology: how to create your measurement structure so you know what to tell your boss 14:30 – 15:15 Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens • The 7 emotions people respond to when they engage with your brand in the mobility space • Understand how advertising, content and video works in a mobile-context 15:15 – 15:45 Coffee Break & Networking 15:45 – 16:15 CASE STUDY: How digital media can help you get more customers This presentation will show you how digital media can deliver more customers. You will learn about high performing online advertising channels relevant to your market. 16:15 – 17:00 Panel Q&A – get all your questions answered by the experts You have an opportunity to ask our experts any question you‟d like. 17:00 – 17:30 Raffle Draw, Get your Certificate + Photo Opportunity © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303
  9. 9. Altaf Jiwa (Kenya): Award Winning Marketer Altaf Jiwa has over 20 years‟ experience in bringing together his knowledge of marketing, strategic planning, brand management, business in developing countries, advertising, digital media, and a background in communications and management consulting. Michael Leander (Denmark): Marketing Guru Michael Leander is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 51 countries on 6 continents. He has worked as a CMO and CEO in the IT, publishing, consulting and e-commerce industries. As a digital marketing strategist, he has helped global companies such as IBM, GE, Philips, Maersk, B&O, L‟Oreal and many others optimize their presence in the online world. Michael Leander is a jury member of advertising awards, the Chairman of the EMEA Data- Driven Marketing Awards and is an industry thought leader quoted in publications around the world. Mr. Leander is also the past president of FEDMA‟s Interactive Marketing Council (FIMAC). He is eager to share his 20+ years of digital marketing experience and does so with relevant content, humour and enthusiasm. He calls that “edutainment”. You will meet these expert speakers © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303 Some of his work has been featured on CNN and won international awards for outstanding advertising, digital excellence and best integrated ad campaigns. He graduated from McGill University in Montreal, Canada with a B. Comm and an MBA, and also studied Communications Planning at Miami Ad School, one of the leading global thought leaders in advertising. Between 2011 and 2015, he was Head of Marketing at Basco Paints and managed the Duracoat brand. He has also worked with clients in insurance and financial services, construction, paint, property development, agriculture, travel, FMCG and healthcare, amongst others. Altaf Jiwa is the founder of Marketingscapes Consulting. He is excited to share his marketing experiences and what he thinks brands should be doing on digital to succeed.
  10. 10. Masterclass Pricing & Conditions Register for the Digital Marketing Masterclass in Nairobi on 9-10 October, 2018 Digital Marketing Masterclass Venue The Digital Marketing Masterclass takes place at the Golden Tulip Westlands Nairobi. This easily accessible 4-star hotel in Westlands offers superb meeting facilities and ample parking to ensure you have a flawless experience at the event. Address: 66 Muthithi Road, Nairobi Tel: 0792 663233 With this Masterclass you will receive: • Raffle tickets giving you a chance to win one of many prizes • All Digital Marketing Masterclass materials in digital format • Access to Michael Leander‟s Private Swipe Folder with case studies, study material and much more • A delicious lunch and several networking coffee breaks • A voucher valued at US$ 75 to use as full or partial payment for future on-demand learning programs If you have questions, email Altaf Jiwa on altaf@markedu.com or call (0722) 512303 © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com Special Offer – Register 3 or more participants from the same company and save. Note: Your seat is only guaranteed when full payment is received. All payments must be received prior to the event to be eligible to take part in the raffle. All prices are exclusive of VAT. 1 participant for 2 days: US$ 499 1 participant for 1 day: US$ 299 3 participants for 2 days: US$ 375 each 5 participants for 2 days: US$ 346 each The course was fantastic. Michael Leander is a fantastic trainer and a great facilitator. Highly recommended. “ June Karanja Marketing Manager - Coca-Cola Sabco
  11. 11. Who’s behind the Digital Marketing Masterclass? The Digital Marketing Masterclass was developed by global marketing guru and award-winning speaker and marketer, Michael Leander. The first 2-day Masterclass took place in Cyprus in 2009. Since then the Digital Marketing Masterclass has been attended by thousands of marketers in over 25 countries around the world. In Africa, the Digital Marketing Masterclass is organized by Markedu Africa. Markedu Africa only work with first class speakers and trainers. And, importantly, we only work with speakers who really can walk-the-walk – and not just talk-the- talk. That‟s why you will only meet highly experienced practitioners at our East African events. Take home one of our coveted prizes Every paid attendee ticket guarantees a raffle ticket. This is your chance to win one of our event prizes, including the Grand Prize, an Apple iPad. © 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com Some of the winners from previous Digital Marketing Masterclasses in Kenya

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