Wondering how to start using Facebook Ads? This presentation will give you a step-by-step process on how to start and create your first Facebook Ad post. It'll give you tips on making your first ad and recommendations starting with Facebook Ads.

1. Facebook Ads -
How to Start
By: Michael John Balintona

2. So you want to start
advertising…

3. So you want to start
advertising…
(which strategy do you choose?)

4. Your friends
recommends Facebook
Ads

5. How do you start?

6. First, let’s ask ourselves
what is Facebook Ads?

7. It’s a type of paid advertisements
that bring your service or
product to users on Facebook’s
platforms

8. Here are some
examples:

9. Image Ads

10. Carousel Ads

11. Video Ads

12. You get the general
idea?

13. Let’s start setting things
up

14. Facebook Page

15. Easy to make

16. If you already have one,
you’re ahead of the game

17. Facebook Business Manager Account

18. You can go here

19. You can go here
https://business.facebook.com/ov
erview

20. This is where you can
find you Ad Manager

22. You can start making
your ads and set your
budget there

23. But we’ll get back to
that later…

24. Let’s finish setting
everything up first

25. Let’s finish setting
everything up first
(You’ll be able to make ads soon)

26. Facebook Pixel

27. This could be found in
your Business Manager
dashboard

28. This could be found in
your Business Manager
dashboard
(click Business Settings)

29. This could be found in
your Business Manager
dashboard
(click Business Settings)
(Find Pixel under Data Sources)

30. You’ll find a piece of
code

31. Your websites code

32. That code will track
activity on your website
or posts

33. You’ll get a lot of good data

34. You’ll get a lot of good data

35. Landing Page

36. This is where people will
go when they click on
your ad

37. Here options:
● Product page
● Appointment page
● Collections page
● Website Home page

38. You’re almost there.

39. Ready to create your
first ad?

40. Sorry… still need to set
things up

41. Sorry… still need to set
things up
(I promise we will get there)

42. We got to set
something called the
Campaign Structure

43. it’s the backbone of how
your ads will be
implemented

45. Let’s start look at the
different levels

46. The Campaign Level

47. Choose your Campaign
Objective

48. It’s what you want
people to react to your
ad

49. Clicks
Your Ad

50. Conversion

51. Store Traffic

52. There a lot of options to
choose from

53. Don’t know where to
start?

54. Try clicks

55. It’s good place to start
and gather data from
your ads

56. Ad Set

57. This is where you can
you can set up these
things

58. Budget

59. You can start with $5
until you find which
audience is more likely
to react to your ad

60. Delivery

61. Recommended

62. Targeting/ Audience

63. Create different ad sets
to test out different
groups

64. Examples
● Women (18-22)
● Women (23-30)
● Women (30-40)
● Women (40-50)

65. Finally, that was the last
of things to set up

66. Thanks for being patient

67. It’s time to make your
first ad

68. Ad level

69. Create an awesome
offer to get people
interested

71. Tell a story

73. Choose a good photo
that stands out and tells
them about you. Try to
be real with them

75. Create different
combinations of offers
and images

76. Create different
combinations of offers
and images
(The more the merrier)

77. Create different
combinations of offers
and images
(The more variation!)
(Some work better together)

78. Once you do that, there is
only one thing left to do

79. Post!

80. Now what?

81. Wait for your customers

82. And Done…

83. Nope, you’re not done.

84. There will always be
room to improve

85. Look at your data from
Pixel and Ads Manager

86. As yourself these
questions:

87. Which ad is doing well?

88. Which audience is
responding?

89. Are people responding
to your offer?

90. Is there a better
audience you can
target?

91. Go back to your
campaign structure

92. Create a new one or edit
existing ones

93. Mix things up. Keep
optimizing your ads

94. Explore other audiences,
objectives, and ad types.

95. Find what works best
for your business

96. Invest more money in
ads that are working
and tweak the ones that
aren’t

97. Slowly, you’ll see how
your ads are improving
and how more people
are reacting to it

98. Are you ready to start
getting people to your
business?

99. Good Luck!!

100. Based on two articles:
https://yoyofumedia.com/blog/facebook-ads-
best-guide-therapists/
https://yoyofumedia.com/blog/facebook-ads-for-
local-cosmetic-surgeons/