There is no denying the effectiveness of online advertising, which is why more and more businesses are investing their marketing dollars in that medium. If you have decided to spend some of your advertising budget online then it is imperative that you make sure that all of your ads are working as they should be.

1. Five Things to Check When Troubleshooting
an Ad That is Not Showing

2. There is no denying the effectiveness of online
advertising, which is why more and more businesses
are investing their marketing dollars in that medium.
If you have decided to spend some of your advertising
budget online then it is imperative that you make sure
that all of your ads are working as they should be. For
example, let us imagine that you have paid to run your
ad on a high-profile website, yet you notice that it is
nowhere to be found. Your first thought is likely to be
that you are being cheated, but that may not be the
case. Here are five things to check for before
panicking:

3. Ad Status
Just because you and the owner of a website have
agreed on the ad being placed does not mean that it has
been added and active yet. Before firing off an angry e-
mail, take time to check on its status in the ad server. It
may have an inactive or pending status. It may be in a
queue waiting for approval. Or it may be that the ad
spot you are taking on the site is still being filled by an
advertiser that has some time remaining on their ad
agreement. It is best to confirm the ad status with the
publisher first.

4. Targeting Criteria
Part of setting up an online advertisement is selecting
targeting criteria so that your ad is shown to a relevant
audience. The people who see the ads will be those
who meet all the criteria that you have outlined to the
owner of the site. So, when you visit the site on which
you have ordered an ad placement, make sure you are
meeting your own specified targeting criteria.

5. For example, if you have targeted a specific
geographic location and you are viewing the site
outside of that area, the ad will not show. The same
rules apply for the type of device the site is being
viewed on, assuming that is one of your criteria. For
example, if the ad targets visitors using tablets, then
understand that the most likely reason it is not shown
on a desktop is because of the set criteria.

6. Image File
If you have ever put a website together, you know
how important it is to check that all of the links are
working properly before the site goes live. If you have
provided the advertisement as a URL, then make sure
that the provided link is correct by plugging it into
your browser. Somebody may have made changes to
the directory structure of where your image is stored
and this could be causing the ad not to be displayed.

7. Ad Blockers
There are plenty of software programs out there that
are designed to block ads from showing. This means a
similar software may be installed on your computer or
network that blocks ads, and this could be the reason
why your ad is not being displayed. Also, be aware
that certain ad formats like a pop-up are more likely to
be blocked than other ad formats.

8. Specific Computer
If the computer that you are using to access the
internet is not your own, you may want to go check
the website on another computer. There is no way to
tell what sort of settings are in place if it is not your
own computer, which could potentially affect the
viewing experience. Try checking the same page on a
different computer, browser, or location.

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