An overview of Talent Acquisition at CFPB and a deep dive into how they use LinkedIn to recruit Bank Examiners

1. For Government
Raising The Bar Recruiting for
Federal Government

2. 1. All participants are on mute
2. To ask questions:
• Click the green Q&A
button at the bottom, left-
hand side of your
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3. Click SUBMIT
Additional:
• You’ll receive the recording
and slides a few days after
the webcast
• Take our survey at the end
• Tweet your questions:
#hiretowin
Housekeeping notes

4. Background on the CFPB
Talent Acquisition at the CFPB
LinkedIn at the CFPB
Recruiting In Action:
How the CFPB leverages campaign
media tools to recruit hard to fill
positions
Road Map: your next 30 minutes

5. Background: the Consumer Financial Protection Bureau
New agency; launched in 2011
Needed to build both process & brand
Critical need to attract talent from private sector

6. Students Programs
Special Hiring Authorities
Special Initiatives
Talent Acquisition at the CFPB: major components
Employer Identity
Outreach
Sourcing & Pipeline

10. CFPB On LinkedIn
CFPB: followers on LinkedIn
5,000 (April – 2013) 32,374 (Nov - 2015)

11. Live Case: recruiting for Examiners
Largest functional role
National recruiting efforts
Must draw from private sector
Seeking current & potential examiners

12. Recruiting for Examiners
Get
Agreement
On Skills &
Requirements
Talent Pool
Analysis: How
Many Are
There
Target &
Engage
Follow Up
Touch Points
Open Vacancy
/ Direct to
Apply
1 2 3 4 5

13. Talent Direct: personalized message to a highly targeted audience
Function:
• Controller
• Auditor
• Compliance
Professionals
Industry:
• Government
Administration
• Banking
• Law Practice
Geography:
• Specific States as
designated by CFPB
+
+
Targeting =

14. Talent Direct: campaign results
Total Opens:
• 1,345 Opens
• 54% open rate
• 30-50% LinkedIn average
Total Interested Clicks:
• 319
Response Rate:
• 24%
• 10-13% LinkedIn average
Results =

15. Recruiting for Examiners
Get
Agreement
On Skills &
Requirements
Talent Pool
Analysis: How
Many Are
There
Target &
Engage
Follow Up
Touch Points
About Us
How to Apply
Join Examiner Team
Open Vacancy
/ Direct to
Apply
1 2 3 4 5

16. Live Case Outcomes: recruiting for Examiners
Flexibility
Efficiently reaches more candidates
Improved communications
300+ interested, qualified candidates
Program Benefits:

17. https://www.linkedin.com/in/michaelcirrito
https://www.linkedin.com/in/michaelarivera
Questions & Follow Ups

18. https://www.youtube.com/watch?feature=player_embedded&v=XCbZnTIeTOY