Tips for individuals and businesses, new to marketing, or looking to make a change in their marketing. Some basics of marketing, tips, including what to look for when hiring a marketing and advertising provider.

1. Marketing Tips for
Small Business

2. So You’re Thinking About Starting a
Marketing Campaign?

3. That’s great.
Here are a few things you should know first.

4. Rule #1.
Marketing Insights
There are No Rules.

5. What works for one individual, company, product or
service, won’t necessary work for the next.

6. Which brings us to the next rule --
oops, I said no rules didn’t I?
I mean next tip.
Marketing Insights

7. Marketing Insights
Don’t let anyone sell you on one-size fits all
marketing approaches.

8. What You Don’t Want
Avoid marketing providers
who try to sell you on
something without taking
the time to really understand
you, your company, product
or service.

9. What You Don’t Want
To get good results, you’ll
need to try a few different
tactics - at least at first.
That’ll help you pinpoint
what works for you.

10. What You Do Want
You want someone with a
range of marketing packages
and options.
QUICK TIP
Try local directories and Yelp to get
more customers into your
business.
Not just one tactic and pricing
plan.

11. What You Do Want
Someone who provides
content, video, and other
offerings -- so you can pick and
choose those best suited to
your needs.
QUICK TIP
Video is a great way to jazz up
your social media and show off
your products or offerings.

12. What You Do Want
Not cookie cutter solutions.

13. What You Do Want
You may need to try a few different approaches
before finding what’s right for you.

14. Versatility is a Plus
Marketing providers offering
a mix of content marketing,
design, advertising, with a
dash of PR or other offerings,
will save you money -- and
time.
QUICK TIP
Try right clicking on a photo and
using "Replace Image" to show
your own photo.

15. That’s why Merrie Triplett Marketing
(www.merrietriplettmarketing.com) offers a
range of services including:
● Customized website
and e-commerce
● Social Media
● Content/scripts for websites,
blogs, videos, etc
● Print ads, radio and TV
commercials
● Online advertising
● Video services for trainings,
demos, music videos, and more
● And More
Shameless Plug - Part I

16. What is Marketing Anyway?

17. You’re probably thinking “ Well, I
certainly know it when I see it.

18. Marketing is...
And you see it often -- on TV,
online, in print.

19. Marketing is...
But do you know everything
that can be classified as
marketing?

20. Marketing is...
In all of its forms -- not just
those most commonly used?
Social Media

21. Marketing is...
Maybe...
But then again, maybe
not.
Social Media

22. Marketing is...
It’s more than just brochures
and flyers, print ads, and
social media.
More than TV and Radio
commercials.
Social Media

23. Marketing is...
It’s everything -- and anything --
you can think of that helps to
promote and sell.Social Media
SecretShoppers Product
Sponsorships
CONTESTS
Social Media
TV and Radio Ads

24. Marketing defined
It’s the way staff greets
guests when they walk
into your business.

25. Marketing defined
The stationary, logo,
and colors your
business uses.

26. Marketing defined
It’s your social
media voice - not
just what’s being
said but where and
how it’s said...

27. Marketing defined
Facebook?
Twitter?
Instagram?
Pinterest?

28. Marketing defined
Funny?
Casual?
Professional?
Or maybe something
else?

29. Marketing defined
It’s your showroom
decor.
Your special events,
trainings/webinars, and
even the signs hanging
outside your building.

30. Marketing Insights
A good marketer will show you more than one
route you can take to increase sales.

31. Why Do I Need a Marketing Plan?

32. Can’t I Just Build a Facebook Page, Send a
Few Tweets and Be Done?

33. Nice try.
But having a unified
marketing strategy is a
critical component of your
marketing and sales
strategy.
Doing Social is Great, but You’ll Need More

34. You need a marketing strategy or plan.
Even if it’s still early in
your business’ lifecycle -
- as early as the
planning stages
It’s imperative you start
thinking about how you
want customers and
prospects to see you...
Not just now, but in the
upcoming months and
years to come.

35. You need a marketing strategy or plan.
By creating a marketing plan
you’ll be able to set and
work toward concrete
milestones and goals.
Measure what works
and what doesn’t so you
can save money.
It gives you a clear vision
you can use to build all
your subsequent business
planning,

36. Social is Great, but You’ll Need More
Usually a few different
tactics will be required for
your marketing to reach
enough people to meet
your goals.

37. Social is Great, but You’ll Need More
After using social for a
while, many realize they’ll
need to substantially
increase their postings to
get any real results using
only social.

38. Content strategy, social
media, advertising…
Reaching large, diverse
audiences takes real time
and effort.
How Can You Find the Time to Do It All

39. There Are Only So
Many Hours in a Day...
It’s overwhelming for
many -- pressed for time
and/or with no marketing
support.

40. So Let a Pro Handle
Your Marketing
That’s why having a
marketing
professional on
your side is
important for your
business.

41. Marketing Insights
Remember, marketing plans don’t have to be
that detailed in the beginning.
Start with a short outline of goals and tactics
you plan to use to achieve them.

42. Marketing Gives You
Metrics to Evaluate Growth
Providing dependable data
you can use to determine
when to ramp up or scale
down business instead of...

43. Marketing Insights
“Okay, we tried that last year, so what’s
next?”

44. First, Set Your Goals
● Achieve $$$ in sales in
18 months or less.
Focus on what you want to
achieve.
● Build my audience from
this to that in 12 months.

45. Next, Choose Marketing That
Will Achieve Those Goals
● Radio ads
● Networking
● Social Media
● Sales/Discounts
● Affiliate marketing
● Word of mouth
● Etc.

46. Then gradually build out your marketing
plan as your business grows.
Marketing Insights

47. I’m just a Small Business / Mom and Pop /
Solopreneur So, I Really Don’t Need Marketing

48. You Need Marketing
You may think
you don’t need
marketing but
you do.

49. You Really Need Marketing
Even the smallest
business offering
benefits from a
consistent vision and
plan implementation.

50. Marketing Insights
In fact, you may already use some form of
marketing without even realizing it.

51. Are You...
9:30am
Writing to website bulletin boards and
joining relevant online discussions to
announce public appearances,
leadership changes, product release.
10:45am
Posting up flyers about your new
show.
1pm
Sending social media posts on location to get more
people to your food truck, special event, or pop up.
6:30pm
Telling Facebook friends, Tweeting,
Instagramming about that new shipment.

52. Yep, That’s Marketing
But what if you could do
even more?

53. 9:30am
11:15 am 1pm
4:10pm
Send professionally written press
releases to local/ national outlets
letting the rest of the world know
just what you’re up to.
Have pre-written tweets uploaded and scheduled to go
out at the exact moment you arrive at your next event,
so you can spend more time with customers.
Create stunning videos to
post on your new website/
e-commerce site, and
social media, showing off
that latest shipment or
appearance.
Get impressive 4 color posters, flyers, brochures,
price sheets and more for your next sale, trade
show, or exhibition.
What if you could...
Post leadership and product announcements on
your new or updated professional website.
11:15 am

54. Marketing in Action
76%
Local Marketing and Mobile Sales
Percentage of people
making a local purchase
within a day of searching
for a product or service
on their phone. Google.
https://www.thinkwithgoogle.com/consumer-insights/mobile-search-trends-consumers-to-
stores/

55. Marketing Insights
You can.

56. What Should I Be Looking For When Hiring
Someone to Do My Marketing?

57. When Hiring
It’s a good
idea to check
out a few of
their samples
to see if you
like their
work.
Merrie Triplett Marketing
www.merrietriplettmarketing.com

58. When Hiring
Ideally, you should hire
someone you’re
confident you can work
with on a long-term basis.

59. When Hiring
Having consistent
leadership and vision for
your marketing is key.

60. When Hiring
So having a good
working relationship
with the person you
select is a plus.

61. Your Options When Hiring
Before deciding,
you’ll want to
understand the
differences between
these key roles.
1. Marketing consultants
2. Full service agencies
3. Freelance marketers/
boutique agencies

62. The Marketing Consultant
Usually, a marketing
consultant will advise you
on tactics you should use,
but won’t actually do the
work.
What Kind of Marketer is Right for You

63. The Marketing Consultant
You’ll get a detailed
marketing plan/strategy,
but you’ll probably need to
hire someone else to
implement it.
What Kind of Marketer is Right for You

64. The Agency
A full sized agency may
have dozens, hundreds,
or thousands of people
on staff worldwide.
What Kind of Marketer is Right for You

65. The Agency
They’ll do the work. Maybe,
even wine and dine you.
But you’d better have a
big wallet.
What Kind of Marketer is Right for You

66. What Kind of Marketer
is Right for You
Often, large agencies charge
more -- for a number of reasons -
- including large staff rosters,
high profile clients, the prestige
factor...
And, well, because they can.

67. The Boutique Agency
For many the best choice
may be something in
between.
What Kind of Marketer is Right for You

68. The Boutique Agency
Boutique agencies have
less staff than traditional
agencies -- but they’re
nimble enough to scale up
as needed.
What Kind of Marketer
is Right for You

69. There’s also your freelance
marketing providers...
Like me.
Often 1 or 2 person shops, we
get the job done.
The Freelance Marketer
What Kind of Marketer is Right for You

70. The Freelance Marketer
I create brochures, blogs, ads,
videos, marketing plans.
Website/e-commerce design,
maintenance, and more -- on
retainer or per project.
What Kind of Marketer is Right for You

71. Like boutique
agencies, we solo
marketers scale up
when needed.
Boutiques / Freelancers - A Better Deal

72. Boutiques / Freelancers - A Better Deal
A one person shop or a
boutique agency will usually
offer you a better deal for
your money.

73. I understand the challenges
and intricacies of small
business marketing.
That’s why I created Merrie
Triplett Marketing.
Shameless Plug - Part II
www.merrietriplettmarketing.comFor more info contact me at 415-275-1795
or info@merrietriplettmarketing.com

74. The needs of the mom
and pops, small to mid
sized businesses.
Retailers, artisans and
artists...
Shameless Plug - Part II

75. But I also understand and have experience working
with larger companies. (Like the ones below.)
Shameless Plug - Part II

76. As I said, good marketing
providers aren’t cheap --
but they’re an investment
that can pay long-term
dividends for your business.
Shameless Plug - Part II

77. Marketing Insights
Retaining a freelance marketing provider or
boutique agency is a great way to get quality
service at an affordable price.

78. Shameless Plug - Part II
Plus, they’ll usually give
you the kind of 1-on-1
attention you won’t get
from big agencies.

79. Shameless Plug - Part II
Contact Merrie
Triplett Marketing
and get on the road
to boosting your
sales and audience.

80. Shameless Plug - Part II
Website:
www.merrietriplettmarketing.com
Email: info@merrietriplettmarketing.com or call 415-275-
1795 today to schedule your
free introductory marketing consultation.

81. Thank you.
Website:
www.merrietriplettmarketing.com
Email: info@merrietriplettmarketing.com or call 415-275-1795

82. Marketing Tips for
Small Business