1. Sarova Taita Hills Game Lodges Marketing Presentation Review YTD Jan 2010 MARCH 28th 2011 By Mr. Mohammed Hersi Regional General Manager Sarova Coast Region
2.
3. Big Wins 2011 Largest Tusks found during recently concluded Elephant census
4. KWS aerial animal census, EFAO conference centre kicks off via Sarova Taita Hills Game Lodges Air strip.
47. Crocodile Relocation Project Development The pond walls have been fixed with murram, and rocks. Currently the dam spillway trench construction is ongoing, that will eventually drain part of the dam. Taita Hills Wildlife Sanctuary which is a home to the renowned lodge on stilts- Sarova Salt Lick Game Lodge and Sarova Taita Hills Game Lodge therefore becomes the only sanctuary that has crocodiles as part of its Game offerings. This not only improves the eco-system but also diversifies the wildlife basket that the sanctuary offers her guests.
56. 2 Lit Poster Displays at the domestic arrivals and the International arrivals
57.
58. Ethiopians are receptive to visual advertisements and thus this opens a new market.Ethiopian Airline Partnership
59. Safaricom Partnership This has been circulated in July and in the current August newsletter to post pay clients. This includes a link to www.sarovahotels.com/saltlick thereby raising our hits. As well as current promotion collateral. This was in exchange for accommodation vouchers.
60. Media Partnership MEDIA TREE PLANTING Nation & Std Media Group 07/02/10 The media team from Nation & Standard were given a team building and green Tsavo experience and this saw the pr support as stipulated in the PR audit ( slide 31 )
61.
62. GREEN TSAVO REFORESTATION PROJECT Green Tsavo is an initiative by Sarova Group of Hotels, Resorts & Game Lodges, in collaboration with Friends of Tsavo and Futouris to engage local community in recovery of biodiversity. This will enhance habitat health in the greater Taita landscape through tree planting initiatives. The management has allocated 25 hectares of land in which to kick start the project by planting 1 million trees 2010/2011 as an initial step towards reforesting the entire Taita Hills Wildlife Sanctuary.
71. Promotions Channels used ¼ page advertisement in the destination Magazine Back page advertisement of the First Choice- Out and About Brochure Back[age advertisement in the SWBRS Easter Programmes- in room Included the video of the units in you tube http://www.youtube.com/watch?v=Us_0Uf4hdgs&feature=related So far we have 139 views Included SSLGL/ STHGL in the in room channel at SWBR'S. Included the banners of SSLGL & STHGL in the Pollmans office at Baobab Beach Resort & Spa Half page advertisement in Travel & Dining Green Tsavo Launch Advertisement in the sarova newsletter Eshot advertising Nyali cinemax slides Fliers distribution Sales Blitz by management team Online advertising on twitter & Face Book Print advertisement in the Star Newspapers and Coast Week. SMS promotions
72.
73.
74.
75. Big Wins 2010: Green Tsavo in KQ In-flight Magazine- Msafiri
84. CSR Dr. Roberts from meak eye mission performing eye surgery during the free eye camp at Taita Hills facilitated by Sarova Taita Hills Game Lodge during the month of February. The meek eye mission’s objective was to restore sight to Taita Hills Community by providing a free eye camp to the surrounding Taita Community.
85. “Black Mambas” given to the local community by Sarova Group of hotels to enhance their livelihood i.e. BodaBoda initiative as a recognition for their contribution and motivation to drive local communities devotion to the sustenance of the Green Tsavo Program.
86. SAROVA TAITA HILLS GAME LODGE’S MANGER MR. WILLIE MWADILO IS HANDING OVER THE CATTLE TO MR. KILEMBA NYANGE FROM THE LOCAL COMMUNITY AFTER THE LODGE THROUGH THE HELP OF KWS OFFICIALS MANAGED TO TRACE BACK THE 30 STOLEN CATTLE TO THE OWNERS. LOOKING ON IS FELLOW HERDSMAN ALANDI MBOGHOLI AND SAROVA TAITA HILLS GAME LODGES WARDEN MR. OLIVER MNYAMBO
![OVERVIEW ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)