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Wizardry for creating and promoting an online identity.

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Presentation for the SBDC National Conference in Dallas Texas on 9/11/2014. A look at what an online identity is, and what components comprise a website.

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Wizardry for creating and promoting an online identity.

  1. 1. Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  2. 2. I’m Mendel • Small business advocate • Website creator • Developer • Marketer • Speaker and inventor • GoDaddy Evangelist • My Website: Mendel.me Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  3. 3. Keep these things in mind when building a website. Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  4. 4. How does a website help a business? Accessibility Branding Establish Credibility Connect with Customers Generate Leads Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  5. 5. A website is an extension of an offline business. Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  6. 6. Website Essentials Domain Name All-in-one website solution OR hosting Professional Email Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  7. 7. Social Media Local Reviews Mobile Search Engine Optimization How does a website get found online? Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  8. 8. Online Offline Social media = word of mouth Local reviews = personal referrals Mobile = popup cart SEO = sign placement and wording Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  9. 9. Where can I find more? USB Drives at GoDaddy’s Booth SEO – Moz.org GoDaddyTrainingHub.com asbdc-us.org This Presentation: mendel.me/sbdc14 Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  10. 10. GoDaddy USB Drives Turn your idea into a business pre-guide DIY Getting started worksheet and build your own website Workshop materials (instructor guide, participant pre-work, participant guide, build a website together) 10 PDF RESOURCES FOR CLIENTS AND ADVISORS Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  11. 11. Demo &Questions Tweet @ifyouwillit #ASBDC2014 with tidbits you learn today!
  12. 12. Don’t forget to rate this workshop in the Conference APP How to rate the session In the mobile app, select the workshop you attended. Select Rate session. Enter your ratings and comments Submit your rating. Once you submit the rating, Press the button on the main dashboard.

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