Presentation for the SBDC National Conference in Dallas Texas on 9/11/2014. A look at what an online identity is, and what components comprise a website.
3. I’m Mendel
• Small business advocate
• Website creator
• Developer
• Marketer
• Speaker and inventor
• GoDaddy Evangelist
• My Website: Mendel.me
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4. Keep these things in
mind when building
a website.
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5. How does a website
help a business?
Accessibility Branding
Establish
Credibility
Connect with
Customers
Generate
Leads
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6. A website is an
extension of an
offline business.
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7. Website
Essentials
Domain Name
All-in-one
website solution
OR hosting
Professional
Email
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8. Social Media Local Reviews Mobile
Search Engine
Optimization
How does a website
get found online?
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9. Online Offline
Social media = word of mouth
Local reviews = personal referrals
Mobile = popup cart
SEO = sign placement
and wording
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10. Where can I find
more?
USB Drives at GoDaddy’s Booth
SEO – Moz.org
GoDaddyTrainingHub.com
asbdc-us.org
This Presentation: mendel.me/sbdc14
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11. GoDaddy USB
Drives
Turn your idea into a business pre-guide
DIY Getting started worksheet and build your own
website
Workshop materials (instructor guide, participant pre-work,
participant guide, build a website together)
10
PDF
RESOURCES
FOR CLIENTS
AND
ADVISORS
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