Guilty of giving users too many choices? Few things clobber user experience more officially than option overload. Even if your site harbors the cleanest code, the sharpest design, and the most legit SEO, when it comes to guiding a user down the path to conversion, you’ve got to keep it simple. This session covers how to deliver a clear call to action (CTA)–whether that means nudging users toward a product/service page or teaching them how to grow gladiola bulbs. Strategically scale down your users’ choices, and you’ll boost site usability and quite possibly your bottom line.