Why we build brands
•0 likes•442 views
Report
Share
Download to read offline
We all know what brands *are*, but do you know what they do? What they’re for? Why it makes sense to build one? Take your business or brand to the next level, and finally unlock the hidden potential of brand building.
Recommended
More Related Content
Viewers also liked
Viewers also liked(9)
Similar to Why we build brands
Similar to Why we build brands(20)
More from Mendel Kurland
More from Mendel Kurland(6)
Recently uploaded
Recently uploaded(20)
Why we build brands
- 2. the story of michael rypka & torchy’s tacos
- 3. from a food truck and a red vespa
- 4. to more than 40 stores and a trailer park
- 6. the story of tandem coffee
- 7. from intimate roastery in east bayside
- 10. what takes a concept from food truck to famous
- 11. an awesome brand
- 12. brand components
- 14. identity
- 16. personality
- 17. ➔target audience ➔tone (formal / informal) ➔venue
- 19. consistency
- 21. discoverability
- 23. result
- 24. well executed brand ↓ discovery & affinity ↓ loyalty & sharing
- 25. building a web / dev / design brand
- 27. ➔be authentic ➔be consistent ➔be responsive
- 29. ➔website ➔offline sales collateral ➔social & blog posts
- 32. awesome examples
- 35. webdev studios
- 37. godaddy
- 39. more resources
- 40. ➔canva brand kit ➔ifttt ➔Slideshare: CiscoChannels, Partner Plus Brand Basics ➔brandsoftheworld.com
- 41. well executed brand ↓ discovery & affinity ↓ loyalty & sharing
- 42. x.co/wcme16
- 43. adios :)