For busy people. Find out how to use the {(Discover x Credible) ^ Time} formula to accelerate your growth on LinkedIn.
To enhance your discoverability:
- Make sure every part of your LinkedIn profile is optimized for enhanced discoverability
- Connect with the right audience and find collaborators to connect with
To build your credibility:
- Use owned content to establish yourself as an authority
- Leverage other people's content to share your insights
- "No Time" strategy to quickly build your credibility
How To Enhance Your Discoverability + Build Your Credibility Quickly:
- Use LinkedIn Native Videos
- Use these 3 golden rules when making videos on LinkedIn
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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How To Use LinkedIn To Grow Your Influence
1. MULTIPLY YOUR REACH, ACCELERATE YOUR GROWTH
HOW TO USE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
TO GROW YOUR INFLUENCE
2. OVERVIEW
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
A QUICK
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ Influence
âȘ What is influence
âȘ How to influence
âȘ LinkedIn
âȘ Why LinkedIn?
âȘ 3 Key Elements of Growing Your
Influence
âȘ Discoverability & Credibility
âȘ Fast-Track Your Influence Growth
3. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
IS DEFINED AS:
INFLUENCE
The capacity of persons to be a
compelling force on or produce effects on
the actions, behavior, opinions, etc., of
others
Source: Dictionary.com
4. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
^ TIME
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
DISCOVERABLE
IS THE ABILITY TO BE
INFLUENCE
CREDIBLEX )(
5. LINKEDIN
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
HIGHEST ROI PLATFORM
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ Itâs not Facebook
âȘ Not an online resume
âȘ 50% of social traffic
âȘ Only 3m share weekly
âȘ 40m are decision-makers
âȘ New native video
6. DISCOVERABLE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
WHY YOU NEED TO BE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âIt doesn't matter how good your
company is, how good your products or
service are, how good your ideas are,
or how good your message is
if no one's listeningâ
~Michelle Bowden
7. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Profile photo
âȘ Professional
âȘ Friendly
âȘ Personality
8. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Cover photo
âȘ Relevant
âȘ City/Country
âȘ Professional
9. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Headline
âȘ What you do
âȘ Who do you help
âȘ USP
10. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Summary
âȘ Keywords
âȘ NOT resume
âȘ Pain-Benefits-USP
11. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ Complete
âȘ Logos
âȘ Bullet points
Experience
12. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Endorsement
âȘ List your skills
âȘ Ask for
recommendations
âȘ Social proof
13. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Ultimate
discoverability
14. CONNECTIONS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
PRO TIP
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âPeople frequently equate the
size of a LinkedIn network with
the scope of a personâs
influence.â
~Maria Dykstra
Quantity vs Quality
Connect with people to build
relationship and grow your
influence
Personalized Message
Always send a personalized
message when initiating a
connection request
Real-world relationships
Lasting relationships are made
via real-world relationships and
not just virtual ones
15. CREDIBLE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CAN I TRUST YOU?
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âWe are moving from
an economy based
on money capital to
a reputation capital economy.â
~Rachel Botsman
16. CREDIBILITY
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
THREE WAYS TO BUILD
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
1. Own content
2. Content of others
3. âNo Timeâ Technique
17. OWN
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CREDIBILITY
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âą Post: text, images, vids
âą Articles
âą âWhat kind of content
should I create?â
18. OTHERS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CREDIBILITY
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ Connections
âȘ Curated content
âȘ âWhere can I find useful
content to share?â
19. NO-TIME
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CREDIBILITY
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ Leave good comments
20. CREDIBILITY
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
RESOURCES FOR BUILDING
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
QUORA
A site where people ask
questions pertaining to your
industry or niche
BUZZSUMO
A site that allows you to find
out what content is popular
in your industry
OTHERS
âą FB Groups and Twitter
âą Amazon Kindle Store
âą Udemy
Creation and curation of
content can be a daunting
task. But it doesnât have
to be.
60-30-10
21. INFLUENCE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ROBERT CIALDINI
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ Consistency
âȘ Liking
âȘ Authority
âȘ Reciprocity
âȘ Social proof
âȘ Scarcity
22. TOGETHER
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BRINGING IT ALL
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
TIME
Bonus
Authority +
Liking +
Do you want to
fast-track?
CREDIBLE
Content
Consistency +
Authority +
Reciprocity +
Social proof
DISCOVER
Profile +
Connections
Liking +
Authority +
Reciprocity+
Social proof
23. VIDEOS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
LINKEDIN NATIVE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
24. VIDEOS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
WHY USE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âIf a picture is worth a
thousand words, then a video
is worth a millionâ
~Troy Olson and Jeff Loquist
Consumption
20+ billion video views per day
across Facebook, Snapchat, and
YouTube
Production
Businesses are publishing an
average of 18 videos every
month
Decision-making
90% of users say that product
videos are helpful in the
decision process
Source: 2017 Video in Business Benchmark Report by Vidyard
25. COMMUNICATION
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ELEMENTS OF
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
Sales
55% body language
7% spoken words
38% voice, tone
Source: Albert Mehrabianâs 7-38-55 Rule of Personal Communication
26. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
EVERYONE CAN CREATE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
VIDEOS
âEveryone owns a video device.
Which means the world is drowning
in video, and most of it sucks.â
~Steve Stockman, author of âHow to Shoot Video that Doesnât Suckâ
27. USEFUL
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ELEMENT #1
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
âȘ People have options
âȘ Solve a problem
28. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ELEMENT #2
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
STORY
Information tells;
story sells
29. PERSONABLE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
If your audience feels you
can relate to them, they
are more likely to respond
to you.
ELEMENT #3
30. 3 GOLDEN RULES
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
OF LINKEDIN VIDEOS
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
ENGAGE
Either a prospect or
an ally
Social proof +
scarcity
Engage with other
peopleâs content
DEMONSTRATE
Solve business
problems
Authority +
Reciprocity
Share about your
own experiences
PROFESSIONAL
It is a professional
networking platform
Consistency +
Liking
Talk about
professional matters
31. PLAYBOOK
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
GET ALL MY BEST STRATEGIES
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
http://mel.to/ccexcel
32. NEXT LEVEL
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
TAKE IT TO THE
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
ACCELERATE
Accelerate Your
Growth
Everything in
âPowerâ +
1 video profile
$1,299
POWER
Power Up Your
Profile
Audit of profile +
Write-it-for-you +
3 Optimization
$899
STARTER
Build Up Your
Profile
Profile Templates +
Feedback
$299
http://mel.to/nlcc
33. CONTACT
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
THANK YOU!
BEFINITY MEDIA | ALL RIGHTS RESERVEDâ
http://mel.to/fbce
Cell: 911-200-32
Email: me@melvyn.me
LinkedIn: http://melvyn.live