Lately, the ingredient called activated charcoal made its way into a slew of hygienic products — oral health care items included. Several toothpaste brands are incorporating activated charcoal because it allegedly whitens the teeth and removes toxins from the gums. The charcoal toothpaste trend spreads quickly, thanks in part to celebrity endorsements. These products, however, may do more harm than good, and experts will be quick to dispel its claims.