Intro to Social Media

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Intro to Social Media

  1. 1. Social Media Marketing<br />An Introduction<br />
  2. 2. AgendaBackground: Rosilyn and Melody, WedDoneSocial Media OverviewThe Process: Target, Engage, Monitor, MeasureQuestions<br />
  3. 3. TargetListen: What conversations are happening? Who are the influencers in your industry?<br />
  4. 4. EngageCapture your audience by leveraging relevant Tweets and messaging from industry influencers.Provide your followers with relevant, creative and unique content. <br />
  5. 5. MonitorTrack keywords and # crucial to your business. Follow influencers in your industry.Use HootSuiteto monitor the conversations.<br />
  6. 6. HootSuiteSnapshot<br />
  7. 7. MeasureLeverage existing tools to measure your activity.Facebook InsightsYouTube InsightsHootsuite StatsGoogle Analytics<br />
  8. 8. ResourcesMashableHubSpotSocial Media ExaminerSeth Godin<br />

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